Infinity Bike Shop Newsletter                                           August 
2014
IN THIS ISSUE
WHAT'S NEW
MIKEY LIKES IT
INFINITY SHOUT OUT
UPCOMING EVENTS
WHAT'S NEW

INFINITY is excited about our new partnership with Blue Bicycles. With their decades of racing and attention to detail, Blue is a perfect addition to our family and a why they are the official bike of the Infinity Cyclocross Race Team. We now have the Norcross in stock so stop by Mainland and check it out!

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Looking for something special for that cyclist in your life? Defeet socks are the perfect gift. Comfortable, bright and in stock now!


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RENT ME!

Infinity is now renting out Sport Haul Trailers from our Mainland store. We offer daily, weekend and weekly rentals. Perfect for all your gear!
MIKEY LIKES IT

EFS Liquid Shot from First Endurance is Mikey's pick this month. Michael has
an issue many of you can relate to, he can't eat a big breakfast before riding. This will catch up with you. With EFS he gets what he needs to refuel on his ride and it tastes great! He prefers the Kona Mocha because it "tastes like coffee". Stop by the shop today and try it for yourself. 

DEAR FRIENDS,

Wow! Tour de France did not disappoint this year and neither did our Tour de France party. Nothing is better than watching cycling with good friends. We would like to say thank you to everyone who joined us to watch Stage 18 of the race.  As always, we enjoy seeing so many familiar faces. Especially when we can actually see them without helmets and sunglasses!
August is upon us and so is the heat! We are entering into the hottest part of the year and that means we need to hydrate, hydrate, hydrate. Staying hydrated on long rides can make a huge difference. Here are some tips to stay hydrated next time you venture out for that long hot ride:
* Hydrate before, during and after. We suggest Skratch Active Hydration before you ride, EFS Sports Drink for during and EFS Ultragen Recovery Drink for after.Taking in only water may not be enough to replenish what you've lost. Stop by and talk to our experts to decide what will work best for you.
* Wear your helmet! It provides cover from the sun and has the proper ventilation for the air to flow which is better than having a bare head. 
*Watch your caffeine and alcohol intake because these can cause dehydration. We know how much cyclists love their Starbucks.
* Wear the right clothing. Light colored clothing can reflect the heat. Check out our new Bontrager jerseys for Men and Women in stock! 

Be sure to stay updated on all Infinity's current events on Facebook or infinitybikeshop.com.

Happy Riding!
The Infinity Crew
INFINITY SHOUT OUT

The last Sunday of every month, INFINITY hosts an All Levels Ride out of our Beachside Store. We get riders of all levels and from all over Brevard County to this ride. It has become our most popular ride at INFINITY. Part of the 
success with this ride is our infamous rest stop halfway through the ride at Sebastian Inlet Surf and Sport. They do an amazing job supplying fluids, beet juice and other yummy goodies to the riders. So we would like to give a huge SHOUT OUT to the friendly people at Sebastian Inlet Surf and Sport for providing a friendly, refreshing break during our rides. 
UPCOMING EVENTS

August 1st-18th - Back to School Sale 
August 2nd - Tire Changing Clinic 9:30am

August 21st - Tire Changing Clinic at 7pm
August 31st - Infinity All Levels Ride
September 28th - Battle of the Bridges
*Happy Hour at our Mainland store every Friday night from 6-8pm.
Deal of the Month

Bring in this coupon today to save 10% off your entire purchase (excluding bikes and service) at INFINITY Bike Shop.  Limit one coupon per transaction. Not to be combined with any other offer. This coupon IS transferable, so please share this email with your friends and family!!