Today, Prime Lines handles over 1000 lines that deliver "anything draft" -- including beer, kombucha, coffee and wine. What they are most proud of, however, is getting the business up and running, growing the business to four employees, providing employment opportunities for local folks, and helping protect the brewer's art. They are passionate about presenting beer in a way that the brewer intended, and are happy to support a growing and bright spot of NM's economy.
Jesse says Prime Lines needs to concentrate on growth, developing internal systems, and developing their business. In the beginning, he had dreams of grandeur, that they would hit a grand slam right off the bat and grow quickly.
"There's a lot more to it that I guess I didn't know."
For Angelo, two issues keep him up at night. The first is how to scale the business to expand outside NM. As it is, there are many challenges to providing a superior level of service to all customers in this large state. The second issue is how Prime Lines can become an ambassador of NM business culture and represent the state's brewing industry in a positive light,
":..so that others see NM as a shining light in the southwestern desert of business prosperity. That's one of the things I focus on: how to present this business in a way that makes our community proud."