As small business owners we can get stuck in the rut of doing the same old marketing activities without even knowing if they're still working for us. Call it complacency or avoidance; it can keep us from moving ahead. One way out is to do a marketing audit every 6 months to a year.
Simply write down every single activity you've done in the past 6 months to attract more of the right clients. Ask yourself:
- Considering the cost in time, energy and money, is this still a good investment?
- Which activity brings me the most new business?
- What activity have I heard about and not tried yet?
If you'd like some help, I can guide you through a quick and thorough marketing audit that will help you make more profitable decisions going forward. Call or text me today at (416) 564-6346.
There are no secrets to success. It is the result of preparation, hard work, and learning from failure. - Colin Powell
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