Professional Development ... Strategic Communications ... Digital Trends ... Social Media ... Athletic PR/Communications News
 


January 26, 2011                                                                                                            2010-11 Issue 19

CoSIDA distributes "Communications Watch" as an information exchange of links on communications news and information impacting intercollegiate athletic communicators today. We are providing this for continuing education and professional development  purposes for our members and the athletics community at large - as part of CoSIDA's mission to be strategic communicators on behalf of college athletics.
=Professional/Career Development
· Image vs. Reputation: Which reigns supreme?

· Are corporate spokespeople getting their mojo back?

· A 90-minute plan for personal effectiveness

· [2011 trends] Rapid adoption of new tech, media: opportunities for PR

· The six pillars of influence when analyzing influence from both a traditional and digital perspective

· Bolstering your communications tactics in the new year

· The social media balance: How do you find it?

· What's the best PR advice you ever received?

· Teamwork in sports and business
Strategic & Crisis Communications
· Reflecting on public relations' role during tragedy

· Reputation management and value

· Video and Text: 2011 - The year of media convergence

· Shifting from strategic planning to strategic agility
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 Digital & Social Media
· Surveys: Most influential colleges on Twitter with the strongest brands? Stanford, Wisconsin among the leaders

· Interview: USA Today social media editor Michelle Kessler on the evolving newsroom, measuring success

· Gentle reminder: Stop shooting in the dark and start with a social media audit

· 3 things most people don't understand about Twitter

· How To: 5 ways to stand out on Twitter

· What are you using Twitter for? Join the discussion on LinkedIn's CoSIDA group

· Americans & TV: How social media users watch video [INFOGRAPHIC]

· How videos go viral [INFOGRAPHIC]
Communications Trends & How To's
· Knight Digital Media Center: How missing links hurt online news, part 1

· Disappearance of local sports reports sad and a mistake: I want my local sports anchor

· Tips for successfully repurposing your content

· As the web goes mobile, colleges fail to keep up

· Penn State Curley Center's Lori Shontz: Harnessing Twitter remains a challenge for sports journalists

· Three things brands must do to reach millennials online

· Corporate reputation, current media landscape, trust management - 2011 Edelman Trust Barometer: Global & Country Insights [Slideshare]

· Inside ESPN's landmark 20-year, $300 million University of Texas Longhorns network deal

· 5 steps to starting your own podcasting show

· In the wake of Favre-Deadspin, sports media audience will tolerate more and more
CoSIDA Membership News & Information
· Remembering the 10: Oklahoma State reflects on the 2001 plane crash which took the lives of 10 members of the men's basketball family

· NCAA President Emmert aims to change perception: NCAA does not make 'tsunami of cash'

· Nominate NOW for 2011 CoSIDA Special Awards through January 31, 2011

· Voting underway for Capital One Academic All-America® All-District men's and women's basketball teams

· Remembering M.L. Lagarde: Tulane's former SID and campus ambassador dies at 82

· Steve Morris, Assumption College Assistant AD/Media Relations, passes away 
Have a newsworthy story or article to share on CoSIDA.com and in the "Communications Watch"? Please submit your ideas and articles to Barb Kowal, CoSIDA Director of External Affairs via barbkowal@cosida.com.

Please note: The views and opinions expressed in these article links and commentares are not necessarily those of the CoSIDA national organization or the CoSIDA Board of Directors. We also cannot verify factual accuracy in these articles as well.