Professional Development ... Strategic Communications ... Digital Trends ... Social Media ... Athletic PR/Communications News

January 26, 2011                                                                                                            2010-11 Issue 19

CoSIDA distributes "Communications Watch" as an information exchange of links on communications news and information impacting intercollegiate athletic communicators today. We are providing this for continuing education and professional development  purposes for our members and the athletics community at large - as part of CoSIDA's mission to be strategic communicators on behalf of college athletics.
=Professional/Career Development
Image vs. Reputation: Which reigns supreme?

Are corporate spokespeople getting their mojo back?

A 90-minute plan for personal effectiveness

[2011 trends] Rapid adoption of new tech, media: opportunities for PR

The six pillars of influence when analyzing influence from both a traditional and digital perspective

Bolstering your communications tactics in the new year

The social media balance: How do you find it?

What's the best PR advice you ever received?

Teamwork in sports and business
Strategic & Crisis Communications
Reflecting on public relations' role during tragedy

Reputation management and value

Video and Text: 2011 - The year of media convergence

Shifting from strategic planning to strategic agility
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 Digital & Social Media
Surveys: Most influential colleges on Twitter with the strongest brands? Stanford, Wisconsin among the leaders

Interview: USA Today social media editor Michelle Kessler on the evolving newsroom, measuring success

Gentle reminder: Stop shooting in the dark and start with a social media audit

3 things most people don't understand about Twitter

How To: 5 ways to stand out on Twitter

What are you using Twitter for? Join the discussion on LinkedIn's CoSIDA group

Americans & TV: How social media users watch video [INFOGRAPHIC]

How videos go viral [INFOGRAPHIC]
Communications Trends & How To's
Knight Digital Media Center: How missing links hurt online news, part 1

Disappearance of local sports reports sad and a mistake: I want my local sports anchor

Tips for successfully repurposing your content

As the web goes mobile, colleges fail to keep up

Penn State Curley Center's Lori Shontz: Harnessing Twitter remains a challenge for sports journalists

Three things brands must do to reach millennials online

Corporate reputation, current media landscape, trust management - 2011 Edelman Trust Barometer: Global & Country Insights [Slideshare]

Inside ESPN's landmark 20-year, $300 million University of Texas Longhorns network deal

5 steps to starting your own podcasting show

In the wake of Favre-Deadspin, sports media audience will tolerate more and more
CoSIDA Membership News & Information
Remembering the 10: Oklahoma State reflects on the 2001 plane crash which took the lives of 10 members of the men's basketball family

NCAA President Emmert aims to change perception: NCAA does not make 'tsunami of cash'

Nominate NOW for 2011 CoSIDA Special Awards through January 31, 2011

Voting underway for Capital One Academic All-America� All-District men's and women's basketball teams

Remembering M.L. Lagarde: Tulane's former SID and campus ambassador dies at 82

Steve Morris, Assumption College Assistant AD/Media Relations, passes away 
Have a newsworthy story or article to share on and in the "Communications Watch"? Please submit your ideas and articles to Barb Kowal, CoSIDA Director of External Affairs via

Please note: The views and opinions expressed in these article links and commentares are not necessarily those of the CoSIDA national organization or the CoSIDA Board of Directors. We also cannot verify factual accuracy in these articles as well.