Professional Development ... Strategic Communications ... Digital Trends ... Social Media ... Athletic PR/Communications News

January 12, 2011                                                                                                            2010-11 Issue 17
CoSIDA distributes "Communications Watch" as an information exchange of links on communications news and information impacting intercollegiate athletic communicators today. We are providing this for continuing education and professional development  purposes for our members and the athletics community at large - as part of CoSIDA's mission to be strategic communicators on behalf of college athletics.
Professional/Career Development
? The hybrid professional and hybrid communications approach

? Eight communication traps that foil innovation

? Buckle up PR pros: 2011 promises an intense ride on the social media roller coaster

? Message from NCAA President Mark Emmert: Work begins to make athletics even better

? Student-athletes at fore of 2011 NCAA Convention

? What is the role of pr/communications in social media?

? The best way to use the last five minutes of your day

? Your brain on stress

? Don't stereotype your female leaders

? The seven deadly sins of PR/communications (2010 edition)
Strategic & Crisis Communications
? Scenario planning and managing your inevitable social media crisis

? Resolution 2011: Make your strategy coherent

? Five questions to test understanding of strategy and the big picture
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 Digital & Social Media
? How the NCAA stays on top of the social media game: Interview with Ronnie Ramos, NCAA Managing Director of Digital Communications

? Brian Solis: In social media, failing to plan is planning to fail 

? Twitter's new CEO finally nails down the company's long-term vision

? Seven great ways to share video on Twitter

? Skype plans to acquire Qik, expands video features

? Commentary: 2011 is not about social media- Prepare for the next wave of disruption

? Most popular education-technology articles of 2010

? What makes social media followers flee?

? The great rise of the mobile web (Infographic)
Communications Trends & How To's
? AROUND THE (CoSIDA) NATION: Behind-the-scenes look at Wisconsin Green Bay's Inside Phoenix Basketball show: Produced solely by athletic communications and marketing staff of four

? 10 press release alternatives


? A matter of trust: credibility in traditional media vs. new media

? How to customize your background for the New Twitter

? How to coax your execs through the 5 stages of social media acceptance

? 15 things communicators and marketers should stop doing and thinking in 2011

? Five ways to manage your time on Twitter

? An A-Z guide on successful business blogging

? 10 words and phrases to ban from your writing
CoSIDA Membership News & Information
? Watch archived webcast and CoverItLive blog from Jan. 12th NCAA Convention interactive webinar on Emerging Online Trends: How Sports Communication is Changing

? AROUND THE (CoSIDA) NATION: Auburn's Assistant AD for Media Relations Kirk Sampson contributing behind the scenes

? 2010 Liberty Mutual Coach of the Year Award winners announced; top coaches in all four NCAA football divisions receive honor

? Academic All-America? basketball nominations open through January 18

? Nominate NOW for 2011 CoSIDA Special Awards; nomination deadline extended through January 31, 2011
Have a newsworthy story or article to share on and in the "Communications Watch"? Please submit your ideas and articles to Barb Kowal, CoSIDA Director of External Affairs via

Please note: The views and opinions expressed in these article links and commentares are not necessarily those of the CoSIDA national organization or the CoSIDA Board of Directors. We also cannot verify factual accuracy in these articles as well.