A monthly newsletter for IABC leaders 
2017 Leadership Institute: Share, Lead, Succeed
Leadership Institute (LI) brings together chapter, regional and international leaders from around the world to create connect and share ideas and learn best practices that will help engage members and keep them involved.

Not only will you leave LI with fresh ideas to help you run your chapter, but you will also walk away with invaluable skills that will help in your career and beyond.

When: 23–25 February 2017

Where: The Sheraton Dallas, Dallas, Texas

Registration: US$199

Room rate: US$179 per night

If you haven’t registered yet, here’s a look at what you could expect out of the three days in Dallas:

Thursday, 23 February

  • Thinking of taking the Communication Management Professional (CMP) exam? The Global Communication Certification Council (GCCC) will be offering the CMP certification exam at 9 a.m. on 23 February at The Sheraton Dallas. This will be the first time that the exam will be offered electronically, but exam takers must be on-site with a laptop in Dallas to take the exam. Please review the Candidate Handbook to ensure that you meet the requirements to apply to sit for the exam, and then begin the exam application process. We have extended the deadline for applicants to apply to sit for this CMP exam to 31 January 2017. Applicants whose applications have been reviewed and approved will receive a link to register for the exam; you must register by 9 February 2017 in order to sit for the exam on 23 February. Additional information about the CMP certification exam is available on the IABC website.

  • Arriving early? Join the IABC Dallas chapter for an afternoon of sightseeing and networking with communication professionals. 

  • Welcome! The welcome reception will take place from 5–6 p.m. 

  • The Chapter Management Awards (CMA) ceremony will take place from 6–9 p.m. Join us for this celebration of chapters and leaders who have implemented outstanding practices throughout the last year. Learn more about these chapters’ successes and connect with CMA winners to learn more about their winning strategies. We’ll be recognizing all of the 2017 CMA winners and the Chapter and Region Leader of the Year during the ceremony.

Friday, 24 February

  • Have questions that you’d like to ask the IABC chair, vice chair, treasurer, or executive director? Submit your questions in advance to leader_centre@iabc.com, and they’ll be addressed during the town hall session. 

  • #IABC1720 strategy World Café
    Join us for an energizing journey into IABC past, present and future as we gather the collective insights from our global listening tour and reflect on what success could look like for communicators into 2020 and beyond. Your voices as leaders are invaluable to help set the course for what IABC will need to do to stay relevant and deliver value across our diverse community—at once our greatest strength and our greatest challenge as we craft the next three-year strategy for the association. 

    What’s your best IABC moment? Bring along a photo representing a personal high point of achievement or experience for what promises to be a memorable exchange among peers! 

  • Breakout sessions: There will be two sets of breakout sessions on Friday afternoon. Attendees will be able to attend any session during each of the two time slots. The first time slot will cover certification; partnerships and sponsorships, and how to run your chapter like a business. The second set of breakouts will address rebuilding struggling chapters, leadership for success, and volunteer management.

  • The Gift of Communication: We’ll close out Friday’s session with an info-session from the recently re-launched IABC Foundation. The Foundation will talk about their work on IABC’s mission to drive communication as a force for good and business in society. They’ll be launching the Gift of Communication toolkit, which has been developed exclusively for IABC chapters to help plan, promote and run a successful Gift of Communication event, in which communication professionals provide pro bono consulting to local nonprofits. If you’re not inspired yet, you’ll then get to hear from Karen Reid and Susan Straub of the IABC Dallas chapter as they discuss the chapters Heroes volunteer program. Learn how they developed their volunteer reward program, which offers Heroes the opportunity to volunteer for the chapter and within the community.

  • Dine Around: The popular Dine Around will be taking place from 7–9 p.m. on Friday night. Check out the list of restaurants and sign up today!

  • IABC Dallas after-party! The IABC Dallas chapter is hosting an after-party, sponsored by PartnerComm, from 8:3010:30 p.m. following the Dine Around. Make your way back to The Sheraton and have some fun with your IABC colleagues! Register to attend in advance.

Saturday, 25 February

  • Breakfast roundtables: The morning will start with breakfast and an opportunity for best practice- an idea-sharing among leaders. There will be an array of table topics, and attendees are encouraged to build ideas together that can be applied to chapters.

  • There will be another opportunity to attend breakout sessions. Choose from the topics of financial clarity, budgeting for growth; governance and good practice; and a case study on creating a professional development program that rocks.

  • Lastly, we’ll close out LI with an inspiring keynote from IABC World Conference All-Star presenter Caroline Kealey. Caroline will be presenting on “Communicators as Change Makers,” highlighting the opportunity that communicators have to be transformative agents of change, and illuminating the path forward for you to fulfill this elevated role. You’ll leave this session with new insights and a renewed confidence to unlock your full potential and impact as a change-maker.

You can take a look at a draft schedule and session descriptions on the LI website. We will continue to add event details as they are available.

#Createconnection and take advantage of leadership development opportunities by registering for the 2017 Leadership Institute today! Online registration is open until 7 February at the rate of US$199. We have a block of rooms reserved at a discounted rate of US$179 per night at The Sheraton Dallas, and you can book today using the hotel’s website. You must book a room by 7 February in order to receive the discounted rate.

Chapter spotlight: IABC Dallas

2017 is an exciting year of milestones for the IABC Dallas chapter. As we mark 75 years of celebrating and supporting area business communicators, we also are honored to be the host city for this year’s Leadership Institute (LI). With entities like the Dallas Cowboys, major companies in the oil, technology and health industries, and home to more than 20 headquarters of the Fortune 500, Dallas is used to being host to guests from around the globe.


Business is focus No. 1 in Dallas, but it’s followed closely by two things: shopping and eating. Our Leadership Institute guests will not be disappointed by the culinary culture and shopping experience. The Dallas chapter has lined up fantastic restaurants for the Dine-Around evening on 24 February. Of course we’ll have juicy steaks and spicy Tex-Mex, but palates will also be impressed by surprises from world-renowned chefs offering Southern fusion, Italian and Creole dishes.

Dallas also showcases and shares a unique history. November 1963 started a tough era in Dallas with the assassination of President John F. Kennedy. Before the LI conference begins 23 February, our chapter will host a trip to the Sixth Floor Museum. It is arguably the most engaging museum you may ever visit. Whether you join us at LI in February or come another time, we encourage you to spend a few hours at the Sixth Floor. You will come out emotionally moved, educated, and impressed with the intricacy of detail from the exhibits.

But it’s not all history here. We also have the latest in fashion. IABC Dallas will also host a trip to NorthPark Center on 23 February. This is truly a place to practice the art of shopping, and fashionistas will be delighted with the variety and quality of stores. LI guests will definitely find something fantastic to take home.


After 75 years, we still act like there is much to learn. IABC Dallas is proud to have strong, experienced members on board who are willing to share their knowledge and expertise. A great example is past IABC Chair Robin McCasland (@robinrox), who has been an active member for decades, and still travels the world for the organization sharing her expertise. But then she comes home to Dallas, and we relish the benefit of learning firsthand what happens in chapters across the world.

Recently, our board and chapter partner ExperiPro conducted a survey, collecting valuable information from our members, volunteers and area business communicators. Like all surveys, some of the results told us what we were doing well, and also validated recent installations of new programs. However, other information gave us clear directives on where to change. To be honest, it wasn’t all easy to swallow. But our board took it in stride. If you’re interested, some of the key insights and opportunities can be found at New Year, New Opportunities.


We appreciate the opportunity to share our Dallas chapter with all of you, and we look forward to welcoming IABC leaders from across the world in just a few weeks. Safe travels to all!

 Important dates

31 January 2017

7 February 2017

15 February 2017

2325 February 2017
Dallas, Texas

11–14 June 2017
Washington, D.C.

2325 August 2017
Novotel, Clarke Quay, Singapore

2224 October 2017
Kelowna, British Columbia

57 November 2017
Pittsburgh, Pennsylvania
Dianne Chase
International Executive Board Chair