A new year offers lots of opportunities to start fresh. Now that we have officially rung in 2018 with family and friends, it's time to re-engage with our colleagues! In this January edition of the CPRS-VI newsletter, you will find ample opportunities to get involved with fellow communicators as we forge ahead into 2018 together!
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The beginning of a new year is usually met with plans and resolutions to look ahead, further into the year and beyond. But with regards to the
2017 CPRS Awards of Excellence, we want you to look back.
Between now and the awards deadline of
Feb. 26, 2018 at 11:59 p.m. ET, have a look back at the communications campaigns or projects that you and your team have executed within the last two years* and consider entering them in this year's awards program.
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Support and Comfort in Times of Tragedy
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More than 400 people attended the public memorial service last week at Victoria's Christ Church Cathedral for Sarah Cotton's daughters, Chloe and Aubrey.
As president of the Canadian Public Relations Society of Vancouver Island, Peggy Kulmala knows of many communications and public relations practitioners who knew Sarah, a respected member of our community of practice.
Peggy made this 'imperfect video' to explain why she chose to attend the public ceremony and to share one of the service's many messages of comfort and hope.
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Denis Racine Student Bursary 2018
Deadline: Feb. 18, 2018 at midnight
Since 2001, the Canadian Public Relations Society of Vancouver Island (CPRS-VI) has made it easier for Vancouver Island's aspiring public relations professionals to stay current in their field.
In memory of the CPRS-VI past-president Denis Racine, CPRS-VI provides at least one Vancouver Island student member an annual bursary to support their educational goals. Starting 2018,
the bursary has been increased to $1,000!
To be eligible for the bursary, you must:
- be a CPRS-VI member in good standing,
- be registered in a communications-related post-secondary educational program,
- have completed three or more communications/public relations-related courses, and
- be a resident of Vancouver Island or the Gulf Islands.
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Congratulations to
Elana Ilott and her husband Jesse on baby Phoenix, the newest addition to their family!
We would also like to welcome Elana back to running our career listing service. She will be working with local employers, offering them a direct link to our well-connected network of public relations, communications and marketing practitioners across Vancouver Island.
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CPRS Senior Leadership Forum with Mark Ragan
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Close to 20 Vancouver Island senior public relations practitioners came together on November 28, 2017 to discuss their organization’s communications challenges at the Canadian Public Relation Society’s Senior Leadership Forum, led by global communications expert Mark Ragan, publisher of
PR Daily and CEO of
Ragan Communications. Held at the Centre for Dialogue at Royal Roads University, the event was sponsored by
Consumer Protection BC and
Royal Roads University.
Check out the feature written by Michelle Harris, APR
here and photos by Kelly Conlin
here.
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Our future ... take your place in it!
The Future of CPRS
Background on the initiative:
Following the release of the
Elevation of Public Relations white paper authored by Dan Tisch, APR, FCPRS, the Future of CPRS Committee (FCPRSC) conducted an online survey between mid-June and mid-July to test the themes outlined in the whitepaper. More than 200 people, both members and non-members, participated in the survey.
The FCPRSC spent the summer analyzing the findings of the survey and feedback gathered from approximately 200 professionals during the 2017 National Conference discussions on
#AlternativePR. The results can be found in the “What We Heard” document, and influenced the proposed Strategic Framework for CPRS.
How to get there:
- Review the ‘What We Heard’ document and proposed Strategic Framework that was released to the broader membership and public relations industry on Jan. 10, 2018.
- Provide feedback on the Strategic Framework by completing the online survey between Jan. 10 - 31, 2018.
- Attend the webinar for public relations professionals on Jan. 17, 2018 at 2pm ET to participate in a focused discussion on ‘What We Heard’ and the proposed Strategic Framework.
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Connexions 2018 -
CPRS National Conference
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Charlottetown, PEI, May 27 - 29, 2018
The Extra Early Bird offer is officially over but CPRS members will still save more than $200 on full conference passes by
registering before Mar. 15.
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We have launched a new series to offer you opportunities to connect and grow within Vancouver Island’s community of practice.
Every month, we are going to reserve a table or two at a local eatery, and offer you a chance to drop in and simply - connect. No tickets. No RSVPs. If you are free, just drop in!
Drop in anytime between 6 and 8 p.m for our January Communications Cafe. Simply bring your questions, open mind - and a friend or two if you wish.
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DEEP DIVE: Media Relations & P2
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Wednesday, Feb. 7, 2018
5:30 to 8 p.m
Hotel Rialto, 653 Pandora Avenue
IAP2 BC invites you to its first 2018 event - Deep Dive in Victoria. Join other local P2 practitioners and those interested to dive into case studies to explore how to help the media see and understand good P2. Snacks will be provided.
Some of the things attendees can look forward to:
- “War stories” of one’s own experiences with reporters and the media.
- An “elevator pitch” exercise, in which a practitioner describes to a reporter – and possibly a disinterested one, at that – just what P2 is.
- Brainstorming on “key messages” to help a reporter understand how to recognize good P2, as opposed to the “announce-and-defend” approach that sometimes is peddled as consultation.
Attendees will come away with some ideas and insights for working with the news media to reassure the public that their concerns and interests will be heard and addressed during a process – and have been addressed once it’s over.
Tickets are $10 for students; $15 for members; $20 for non-members. Purchase tickets by Feb. 2.
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A Message from the CPRS-VI Events Director
Happy New Year!
I hope you have had an opportunity to rest over the holiday season and spend quality, un-rushed time with your families and friends.
The events team works hard to keep you connected through pro-d events and mixers. We would like to be able to show our appreciation to our speakers - and attendees - with small gifts.
This is where you come in: might you consider contributing a give-away?
Gift certificates, wine, or pens - virtually no item is too big or too small! And you'll be recognized for your support in our
Annual Report!
If you are interested in contributing, please
email me and I can arrange for pick up/delivery.
I wish you a prosperous 2018 and look forward to seeing you soon.
Alicia Morris
Events Director
CPRS-VI
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Public Relations Career Fair - Going Global!
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Are you a junior public relations practitioner or a practitioner-to-be? Want to learn more about creating international career opportunities in communications?
Book your calendars for
Thurs, Feb. 22 from 5:30 to 6:30 p.m. for the second annual Public Relations Career Fair. You'll set up your next steps through a panel discussion with industry experts who will share their insight and tips on how to develop your career abroad.
Afterwards, mix and mingle with seasoned local public relations pros to gain additional insights and career advice.
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Looking to share an opportunity? CPRS-VI offers a direct link to a well-connected network of public relations, communications and marketing practitioners across Vancouver Island. Check out what we offer
here! Looking for one? CPRS-VI members receive career and volunteer notices directly in their in-box, and we share what comes our way via
Twitter via
#PRJobsVI. Contact our
membership team for more info!
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Can a Brooklyn Entrepreneur Reinvent Public Relations?
Forbes.com
Dec 31, 2017
The software as a service allows users to find the right people to pitch by searching for keywords, competitors, niches, and publications. It also helps them find reporters who are looking for stories by combing through services.
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How to tackle impostor syndrome in the new year
Melinda Gates
Jan 8, 2018
Last fall, I met a computer science major named Patricia who shared a story about one of her first college exams. She’d studied and studied—and when her professor returned the test, he told her that she’d received the highest grade in the class.
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