January 2017


Happy New Year!



ADV logo

A Message From Our President

In This Issue

Officers and
Board of Governors


Matt Rubin
1st VP
Franklin Park Mall 

2nd VP
Cooper-Smith Advertising
419.470.5900 x18
Cuttlefish Graphics

Spectrum Reach 

President's Advisory Council:
Louisville Title
Aramark Uniform Services
5th District AAF Executive Board Member:

Executive Director:
office:  419.866.4199
cell:  419.260.9572

Board of Governors:
Gallon, Takacs, Boissoneault & Schaffer Co., L.P.A.

The University of Toledo
Harbor Behavioral Health

Toledo Museum of Art
419.255.8000 x7428
Impact Products, LLC
419.841.2891 x313


H.O.T. Graphic Services
419.242.7000 x365
The Blade
The Blade in Education
The Ability Center

Calendar of Events:      

Friday, January 6 
ADDY Collection
at Mad Ave Collective
between 1:00-4:00 p.m.

Friday, January 13 
ADDY Judging

Wednesday, January 18 
Lunch & Learn
Chris Eischen
"Leveraging Social Media"
at The Premier

Thursday, January 26 
AdHOLE - Cornhole Tournament
at The Premier
r egistration and sponsorship

Thursday, February 23 
ADDY Awards Show
The Valentine Theatre
doors open at 5:30 p.m.
tickets:  $50 each or 10 for $450
sponsorship packages

Friday, March 31 
Rossford Lanes


for more club information, visit:

  You are an AAF Member 


Your membership to
AAF Toledo
entitles you to be a
member of the
American Advertising Federation (AAF).

This membership connects
you to the entire advertising
community and provides you
with great opportunities for networking, education, and valuable discounts.


 Click HERE
to receive industry SmartBriefs.



Quick Links:


Matt Rubin
AAF Toledo President

With the New Year comes new resolutions and as marketers, one resolution to consider for 2017 is to begin each challenge with the end in mind.
Why do you or your clients spend money on marketing? In 2017, it's more critical than ever to ground every marketing and communications effort in a clear and precise objective.
Objectives are important because they illustrate what success looks like and should be the foundation for every action we take on behalf of our clients or organizations. The best objectives are single-minded and measurable, establishing a fixed point from which we can evaluate effectiveness and prove the true value of our work. Be sure to include who you want to influence and what behavior you want to impact when establishing your goals.  Strong goals will sound more like, "to increase annual sales 5% by generating trial among non-users" rather than just "increase sales."
This year, push yourself and your team to spend more time crafting communications objectives that are rooted in the commercial goals of your client or organization. You'll find that better objectives lead to better marketing plans and strategies and ultimately, the best results. The strategies may even begin to write themselves.
Also, don't forget to submit your entries for the 2017 ADDY Awards online before 4:00 pm on Friday, January 6th! Click here to begin your online submission. Categories requiring physical entries must be dropped off at Mad Ave Collective (1600 Madison Avenue, 2 nd Floor, Toledo 43604), between 1pm - 4pm on January 6th.
Cheers to a healthy and prosperous 2017!
Matt Rubin
AAF President  


American Advertising Awards - ADDYs
Call for Entries

deadline to enter - Friday, January 6

Collection/Drop Off for print entries:  Friday, January 6 between 1:00-4:00 p.m. at Mad Ave Collective, 1600 Madison Avenue, 2nd Floor, Toledo, OH  43604 - Bring entry, entry form, manifest, and invoice along with payment.

Website and Electronic entries are submitted through the AAF software. Deadline is Friday, January 6 at 4:00 p.m. No entries can be submitted AFTER 4:00 p.m.

more info:  http://aaftoledo.org/addys

Cost - Members:
$75 Campaign
$60 Single
Cost - Non-Members:
$110 Campaign
$95 Single
Cost - Student:
$35 Campaign & Single
save the date
ADDY Awards Show
Thursday, February 23
The Valentine Theatre

sponsorship opportunities

Lunch & Learn
The Premier
Wednesday, January 18

Chris Eischen

Wednesday, January 18
The Premier

11:30 networking
11:45 buffet
12:00 presentation 

Leveraging Social Media

Everyone knows that for your business to be as successful as possible you need to have a website and at the very least a Facebook page, right?  But what about Instagram, Twitter, Linked In, Google Plus, SnapChat, YouTube, twine.it, Meet-up, or Pinterest?  Are all of these a 'must have' too?  If so, how do we manage all of that?  Then once you have followers within these channels,  what do you do with them?  How can you leverage this with your other marketing efforts?  How can the analytics provided be used to grow your influence online?  There are so many options it can become quite overwhelming.

Join Chris Eischen as he shares his journey in Social Media and how marketing online was used to build a popular podcast.  How he was then able to take that knowledge and apply it to crowd-funding where he raised millions of dollars for thingCHARGER.  With his experience he has begun to build a road map for those looking to expand their efforts online.  Cultivated Online was born to help business owners develop a strategy and get clear on their online goals.
RSVP by Monday, 1/16

$25 members / $30 non-members / $15 student

More Information:  January 18 Program 

AdHOLE - Cornhole Tournament
Thursday, January 26
The Premier

  Thursday, January 26 
The Premier
6:00 p.m.

sponsorship opportunities


Scholarship Application
deadline:  February 1

Deadline: February 01 2017 at 11:59 PM EST (Midnight)


To provide annual scholarships for students pursuing a communications, marketing, public relations or related degree at The University of Toledo or Bowling Green State University (or another accredited university or college in Ohio or Michigan) who will be full-time (as defined by the institution) college undergraduate or graduate students. Scholarship recipients may re-apply in subsequent years. Applicants must be U.S. citizens.

It is anticipated that at least two $1,000 scholarships will be awarded in early May. Finalists may be interviewed. Recipients will be introduced at the June 21 luncheon meeting.


The criteria used for selection of scholarship recipients include consideration of the following:
a. Scholastic aptitude and prior academic achievement (GPA of 3.0 or above);
b. Individual motivation, ability and potential;
c. Letters of Recommendation;
d. Intent to pursue a degree in communications, marketing, public relations or related degree;
e. Extra curricular activities such as clubs, internships, work/study programs (required attachment);
f. Interest in pursuing your professional career in the greater Toledo area.

AdPIN - Bowling Tournament
Friday, March 31
Rossford Lanes

Friday, March 31
Rossford Lanes

$150/5-person team

22 lane maximum
email director@aaftoledo.org
to reserve your lane(s) 

Welcome New Members


Serena Patterson
Digital Media Specialist
The Blade
Christina Watts
Recruitment Specialist
The Blade

2016-2017 Membership Renewals

Not a member?
contact Patty with questions at 419.866.4199

AAF Toledo Blog

How to Submit a Guest Blog Post to AAF Toledo
The ideal length for a post is between 850 and 1,000 words and must not have been previously published.
Come up with a great idea. To be considered, AAFTOL blog topics should be related to advertising, marketing and communications. Write something that you would want to read yourself.
Send a proposal. Send a brief proposal to director@aaftoledo.org. Please do not send the full article. Keep it brief: a tentative headline; two or three sentences explaining what the blog will be about; and one sentence saying why you are qualified to write it. Based on this proposal AAFTOL will let you know within three business days whether to submit the article.
Write with the reader in mind. Writing for the web is different from writing for print. The best way to organize the piece is to start with a brief set-up that hooks the reader. Then organize the rest in segments. Assume the reader is busy and has a short attention span. Short paragraphs and headings within the article make it easier to read.
Include a brief bio at the top. Your name; the name of your company (with a link to your website); and if you've written a book relevant to the article, the title of that book with a link to the Amazon page or to your website if the book is available for sale there. If you tweet, please indicate that, and include a link to your Twitter profile page.
Submit the completed article. Please submit your final version by pasting into the body of an e-mail, or attach it as a Microsoft word document. Your submission will be reviewed by AAFTOL editorial board. If we have any questions, comments or concerns, we will contact you.
What happens next? AAFTOL will acknowledge receipt of the blog within 24 hours, and let you know within a week whether it has been accepted for publication. If it is, AAFTOL reserves the right to edit the article, including changes in the text, subheads and headline, to improve readability and maximize web traffic.

Job Opportunities

Get a Job!


Do you need a job? Have a job opening you'd like to fill?

AAF Toledo has the answer.


Free online job postings are just one of the benefits we offer to our members and the community.  Go to Careers to find all the current job postings.  It's that easy!


Employers - need a new staffer? Just contact Patty at the AAF Toledo office and she'll post your ad on our Career Opportunities page. Instead of advertising your job to the general public and getting dozens of resumes from unqualified individuals, you can speak directly to your target audience - the advertising and marketing professionals of the creative community we serve.


For more information on Career Opportunities, contact Patty at the AAF Toledo office by calling 419.866.4199, or send your ad and contact information to director@aaftoledo.org.




About AAF Toledo


AAF Toledo, formerly the Advertising Club of Toledo, is a professional and social organization for individuals actively involved in the creation and production of advertising and marketing communications materials.  The nonprofit (501C6) organization was originally formed in 1909 and remains dedicated to providing professional education and promoting fellowship among members and the community they serve.    


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