Cabell County Substance Abuse Prevention Partnership

July  2011 - Vol 1, Issue 1
In This Issue
CCSAPP Photo Galleries
21 Means 21/Most of Us PSAs
Prescription Drug Take Back Events
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The past few months have been busy for the Cabell County Substance Abuse Prevention Partnership. This eNewsletter will feature stories about prescription drug take back events, teen and drug summits, TIPS training and other CCSAPP projects.


CCSAPP Photo Galleries

Prescription Drug Take Back
Want to see more photos from CCSAPP projects and events?
Click here!


Youth create, star in "21 Means 21" and Most of Us PSAs

Most of Us PSA
By Kaylin Adkins and Michelle Perdue
Cabell County youth recently put their own spin on drug and alcohol prevention on a state-wide scale.
Students from Huntington Middle School entered and won the "21 Means 21" public service announcement by submitting a draft showing a youth choosing one of of two paths. One includes underage drinking and the consequences. The other shows the same youth choosing to obey the law and derives better chances of success because of it. The PSA can been seen across the state later this summer after officials with the Tri-State's CW complete production.
Additionally, the students filmed the first Most of Us PSA. This PSA centers on positive activities youth may choose to engage in, such as shopping and sports. Most of Us is a positive social norms marketing campaign in Cabell County that focuses on youth engaging in positive activities versus negative ones, such as prescription drug abuse and underage drinking. The PSA will begin to air in July on The Tri-State's CW.

 Prescription Drug Take Back events successful in Cabell County 

Drug Take Back
By Kaylin Adkins
Prescription drug abuse is a problem millions of people in the United States face on a daily basis. The National Prescription Drug Take Back Day initiative on April 30 and the Prescription Drug Take Back event on June 25 attempted to curb diversion.
The National Prescription Drug Take Back Day initiative yielded 188 tons of prescription drugs on a national scale. In Cabell County, the Huntington Police Department, West Virginia State Police and the Barboursville Police Department collected 261 pounds of prescription drugs. In September 2010, Cabell County law enforcement agencies collected 100 pounds during the inaugural National Prescription Drug Take Back Day.
During the Prescription Drug Take Back event, sponsored by CCSAPP and the Huntington Police Department, more than 60 people dropped off 28.6 pounds of prescription drugs.
The next Prescription Drug Take Back event is set for Aug. 27 at St. Mary's Medical Center, followed by Ebenezer Medical Outreach on Oct. 29. Both events will be from 10 a.m. to 2 p.m.


Project Sticker Shock event raises awareness about underage drinking

Project Sticker ShockBy Michelle Perdue
Students from Huntington Middle School participated in the CCSAPP Sticker Shock campaign on May 12. Sticker Shock is a marketing campaign which serves as a reminder for adults not to purchase or give alcohol to anyone under 21. CCSAPP staff (Michelle Perdue and coalition members), Bill O'Dell and Lena Burdette took the HMS students to Clark's Pump-N-Shop BP gas station on Fifth Avenue where the students plastered stickers on alcoholic beverages and window clings on cooler doors.
Future Sticker Shock events are being planned. Students who participated included: David LeGrow, John Burdette, Chip Sweeny, Kristen Ketchum, Adriane Johnson, Mary Irr, Alli Morehouse, Aaryn Johnson and Molly Wolfe.


TIPS training promotes alcohol safety, responsbility


By Michelle Perdue 

The purpose of TIPS (Training Intervention Procedures) is to help people create the kind of environment that promotes safety and responsibility wherever alcohol is sold. The goal of TIPS is to instill confidence in participants to step into situations so that alcohol is sold to consumers responsibly and legally.
About 70% of adults in the United States drink alcohol. Social drinking is a prevailing custom in our society and generates its own special considerations that the seller is called upon to handle. Sellers of alcohol can be instrumental in reducing the incidence of sales to underage or intoxicated customers.
We provided two TIPS off-premise sessions on April 28 and May 19 with a total of 28 people participating. All 28 participants have passed the TIPS exam, and the certifications are good for three years. With the knowledge and confidence from TIPS, sellers can use their own people skills to relate appropriately to customers and positively influence their drinking behaviors.

Fifth Annual Cabell County Drug Prevention Summit hosted in March

By Kaylin Adkins
For the past few years, the Cabell County Drug Prevention Summit has allowed the community to come together to learn more about local substance abuse issues and community-wide solutions.
The fifth annual Cabell County Drug Prevention Summit was March 3 from 1 p.m. to 5 p.m. in the Azalea Room at the Big Sandy Superstore Arena.
The summit focused on "Adolescent Mental Health and Substance Abuse." Topics of discussion included local perceptions, attitudes and norms pertaining to youth marijuana use. The keynote speaker was Dr. Jason Kilmer, research assistant professor of psychiatry and behaviorial sciences at the University of Washington.

Drug Czar visits Cabell County in February

Drug Czar
By Kaylin Adkins

West Virginia is the most heavily

medicated state in the country, with 18.4 prescriptions filled per capita. The

national average is 11.6.


"Drug Czar" R. Gil Kerlikowske, director of

the White House Office of National Drug Policy, discussed this issue and others during a

CCSAPP-sponsored breakfast session on

Feb. 25 in the Shawkey Room at Marshall University's Memorial Student Center.


Kerlikowske talked with community leaders and members about the impact of prescription drug abuse. He discussed prevention, education and treatment strategies. 


Youth attend first Cabell County Teen Summit in February

Cabell County Teen Summit
By Michelle Perdue
Feb. 18 marked the first Cabell County Teen Summit, a collaborative effort between Cabell County middle and high schools and CCSAPP to engage young people in contributing to the development of safe, healthy and drug-free communities.
One-hundred fifty-three students representing each Cabell County participated in the summit, which was hosted at the Big Sandy Superstore Arena Conference Center. A cross-section of students was selected by the administration and teachers at each school.
The goal was to engage and inspire student leadership efforts and create student representatives in Cabell County schools. Students participated in a rotation of workshops and heard from guest speaker Javier Sanchez, a certified prevention specialist trained in the area of effective youth empowerment. Workshops included "The Power of Choice," explaining decision-making and its consequences, and "One Drink Is All It Takes," which discussed the prevention of underage drinking. Students also participated in a focus group to survey their perceptions and attitudes about substance abuse.
As a result, CCSAPP staff and coalition members have been able to meet with each school in Cabell County. The vision is to create a school-based prevention effort with the students serving as the leaders and adults serving as guides on projects.


Youth making a difference in National Youth Leadership Initiative

NYLIBy Tim White
Throughout the nation, youth are heavilty involved in civic-led change movement in their communities. Youth and young adults trained by CADCA are demonstrating that they can be the leaders of today and for the future in these vital endeavors. To support the leadership development of youth, CADCA created the National Youth Leadership Initiative (NYLI) to equip them with the essential knowledge and skills needed to make significant community-level changes.
Six youth and two adult advisors from Cabell County make up the local NYLI team: Michael Smith, Jonny Riner, Jasmine Riner, Joey Keith, Danny Meade, Savannah Hopkins and Jimella Ford. Tim White and Mike Steele serve as the adult mentors.
More than 150 youth from across West Virginia gathered at Canaan Valley Resort for the inaugural NLYI conference. Six months later, the same youth gathered in Charleston to expand what they learned in Canaan.
The participants learned about the Strategic Prevention Framework (SPF), logic models, strategic planning, developing interventions, advocating for change, evaluation and sustainability. The NYLI experience teaches what is required to create and nurture the growth of commited leaders and their work within coalitions. It better equips youth and adults to develop an action plan that clearly defines the strategies young leaders will carry out to address the problems and goals the coalition strives to achieve.
The "Youth in Action" Taking It Home Project will support knowledge transfer. These projects now also provide an opportunity to apply what was learned during the NYLI experience. Through core engagement, youth are empowered to take action in their local communities.
The NYLI builds the relationship between the youth leader and the adult coalition coach and increases their capacity to partner as "change agents." Understanding the SPF and its use in community problem solving, as well as mastering a strategic planning process, is the primary focus. Join us for a leadership experience that reflects our motto, "Youth-Led and Adult-Guided."
Local youth meet weekly at the Barnett Center, where they work on implementing their logic model for impacting underage drinking in Cabell County. They have also been involved in neighborhood cleanups, mentoring at-risk middle school students and the Cabell County Teen Court program.

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Cabell County Substance Abuse Prevention Partnership | 820 Madison Avenue Huntington, WV  25704