The modern workplace has evolved from what it used to be traditionally. The corporate world is more scattered today, with team members operating from different countries or continents, even. The internet and social media have facilitated remote work, enabling the existence of more diversity in cultures and ideas in a company.
There aren’t limitations anymore. You can recruit and work with people from anywhere in the world. If you are a small business looking for the best talent available within your budget, your potential candidate pool is wider than you might realize.
In 2016, 43 percent of American employees worked remotely, and the number seems to be gradually increasing.
Why you should embrace remote working …
- Remote workers enjoy flexibility and are less stressed
- Happier employees are more productive and responsible
- They cost a company relatively lesser than onsite workers
- Remote working saves companies and workers commute costs
Tips for Building a Remote Digital Marketing Team
Content and digital marketing is being impacted by this trend greatly. Platforms like Upwork and Fiverr are enabling remote work globally, and companies have begun to take advantage of this trend. You can too. Here’s how.
1. Use a Task Accountability Platform for Efficient Management
When managing remote workers, planning, communication and task accountability are slightly more taxing. You want to choose convenient communication platforms, so you can constantly be in touch with your team.
Asana is a great platform for task management, and Slack is excellent for general communication.
Even using a task management tool, you might find the exercise time consuming, so it’s important to plan for it. You could hire a task manager, or block that time on your own schedule. You could also consider hiring a virtual assistant.
2. Create an Accessible and Organized Editorial Calendar
Social media and content marketing are an essential part of digital marketing, and they involve the creation of a lot of content. Yearly or quarterly editorial calendars can be life savers, because they can help you plan for holidays, trends and even flexible, fun days when creating content, and that can earn your brand some serious traction.
By planning in advance, you’ll also retain a lot of control. It’s easier to account for unpredictable trends and make changes to a plan if you already have one in place. It’s also easier for remote employees to manage their work if they are privy to the plan.
Google Sheets, WordPress and HubSpot editorial calendars are solutions worth checking out.