issue: 94
January 2018
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In this issue:

Limoneira's Windfall Farms Develops Unique Cabernet Sauvignon Clone
A New Year And A New You

Each January, we check in with the experts that have their fingers on the pulse of world trends. Limoneira provides citrus to grocers and food service operators around the world. Our customers pay attention to global trends and so do we. The folks at Trendwatching provide their strategy and insight to leading global companies. They've identified four important consumer trends to pay attention to in 2018 that will undoubtedly impact all of us.


In 2018, consumers will outsource their retail behaviors.  Business are focusing on the impact of Artificial Intelligence (AI) and automation. For example, China's is thinking about epic efficiency gains. They're building automated warehouses, and using drone technology and AI route planning systems to deliver 92% of purchases same or next day to most of China. 

There's another powerful outcome of these technologies which have a profound impact on the way consumers behave, and what they expect of brands. The impact will be even more visible in the retail industry.

Shoppers have more important things to do and are expected to embrace the outsourcing of certain retail experiences to algorithms and smart devices. That means the automation of hunting, negotiating, purchasing, delivery arrangements and more.

Much has happened to fuel this trend. Amazon Dash buttons accustomed millions to the idea of one-touch auto-ordering. Meanwhile, millions are already outsourcing financial decisions to services such as Digit, the auto-saving app that moves small amounts of money to a savings account whenever it sees the chance. As of March 2017, it had saved $500 million for its users. That kind of financial outsourcing is a now a global phenomenon: there's "Neat", the AI-fueled payment card and app from Hong Kong, "SusuAI" in Nigeria, or "Plum" in the UK.

The natural next step appears to be true A-Commerce and AI-fueled personal assistants.

The emergence of staffless, smartphone-fueled physical stores. While Amazon's cashierless store in Seattle still hasn't opened to the public, in July 2017 Chinese retail giant Taobao debuted the Tao Café: users scan their smartphone at the door, grab what they need and go-they receive the bill via their phone. Meanwhile leading Indian supermarket chain Hypercity launched two cashier-free stores in Hyderabad.


Post-demographic consumers - of all ages - are crafting new narratives of adulthood. In 2018, they'll look to brands to help.
Entrepreneur classes for seniors. A luxury brand launching a product line with a street artist. Signs of the post-demographic world- a world of more diverse and complex consumer lifestyles - are everywhere.

Changing social attitudes, converging economic pressures and endless choice have scrambled the way millions of people think about, attain - or avoid - traditional markers of adult life. Now, post-demographic consumers will look to brands to teach them life skills, let them outsource daily tasks, or help them realize personal life goals.

For millions around the world, soaring asset prices, stagnant wages, and high youth unemployment have put the traditional staging posts of adulthood - buying a house, starting a proper career - out of reach until they are in their 30s and beyond. A full 15% of US 25 to 35-year-olds now live at home; in 2000 it was 10%.

Meanwhile, attitudes on what constitutes proper adulthood are undergoing massive shifts, fueled by underlying social forces and a plethora of adulting concepts. Nearly 20% of 28 to 37-year-old men in Shanghai are unmarried; in 2005 the figure was 12%. Meanwhile, 40% of Shanghainese in this age group say they have cohabited before marriage.

There are now new ways of living that millions of consumers are now deeply immersed in. For example, digital superpowers, the sharing economy, co-working spaces, on-demand lifestyles and more. In 2018, those consumers will expect brands to leverage all that to help them craft the narratives of adulthood that suit them.

Consider the Tasty One Top, a smart cooking appliance from Buzzfeed in partnership with GE. Priced from $149, the Blue tooth-enabled multi-function induction cooktop is aimed at aspiring cooks. It also integrated with the Tasty mobile app, meaning video recipes sync with the cooktop, auto-adjusting the function and temperature at each stage of the recipe.


Virtual entities make the leap from assistants to companions. This year it's anticipated that millions of consumers will start to feel that it is possible to have a meaningful conversation with virtual entities that entertain, educate, heal and even befriend.

This shift may sound more sci-fi than reality, but it's grounded in deep shifts, both technological and social. Tech firm "Gartner" has long been predicting that by 2020 the average person will have more conversations with bots than with their spouse.

And while it's AI and machine learning that make it ever more possible to realistically model human conversation, millions of consumers are already deeply immersed in behaviors that make virtual companions the natural next step in 2018. We're talking about relationships with personal assistants that already extend beyond the merely functional. Consider that Apple is hiring software engineers with a psychology background to 'help Siri have serious conversations'.

The dawning realization that traditional social media can increase feelings of isolation will help drive the consumer demand for this. A recent study found that among users aged 19 to 32, those who spend more than two hours a day on social media have twice the risk of feeling socially isolated against people who spend less than 30 minutes a day on the same platforms.

Apple is already responding to the expectation that personal assistants become companions. But that expectation extends far beyond the tech giants. A full 72% of regular voice technology users say 'I think brands should have unique voices and personalities for their apps/skills and not just use the assistant on my phone'.

Still, this trend does come with a warning: it's emphatically not one for every brand to embrace wholeheartedly. Consumers don't want many of the brands they deal with to be true companions - virtual or otherwise - and that's okay. Not every trend needs to be embraced.

This trend starts with innovations that have one foot firmly planted in functionality and assistance but offer an innovation short of brand companionship too. In September 2017 Dutch airline KLM introduced the KLM Care Tag for visitors to Amsterdam. The GPS-enabled tag works without an internet connection to deliver location-based city tips from KLM crew members on restaurants, navigation and more.


Post-purchase forgiveness is 2018's must-have feature. Customers now 'need' a choice of pillows. On a plane. And yes, they'll turn to a virtual digital assistant to feel confident about what they're wearing.

Turing to 2018, consumers are already sky high on expectations - fueled in part by their digital lives - of constant service upgrades and seamless personalization. One consequence of this is that it's anticipated that they'll expect all kinds of products and services to forgive them when their past - the product they selected, the size they chose, the service they wanted - doesn't match their future. This will be done by near-magically adapting around their changing needs, wants and whims.

Consumers don't have to experience the most innovative forms of digital adaptation to have their expectations reconfigured. They just have to know about them. 'The Apple HomePod reconfigures its sound depending on where it's placed in a room. Why doesn't my new car adapt around the changing weather?'

Meanwhile, 78% of consumers say they retract loyalty faster today than they did just three years ago. Hardly surprising given customers are constantly beset by offers of free trials, slashed prices and seductive perks. One way to keep abreast is to design forgiving offerings that adapt to changing needs before customers switch to a competitor.

This year Canadian apparel brand RYU offered discounts on fitness who lost weight or gained muscle mass over the previous year. Shoppers who fulfilled the criteria could bring items they had bought from RYU back to stores and repurchase the same or similar items for half price.
Healthy New Year Habits with Limoneira Citrus

The new year is just around the corner, and it's no secret what that means - it's resolution time. This month, Limoneira spokesperson and Healthy Grocery Girl's Megan Roosevelt has joined forces with Los Angeles's Fox11/Good Day's Matt Johnson to put together a selection of healthy eating tips that will make following those New Year resolutions easier than ever.

For a helpful demonstration, you can watch Megan create the recipes below on the Limoneira YouTube channel. Don't forget to subscribe - videos with more wonderful recipes, tips and tricks not detailed in this release will be added to the channel each Friday throughout the month. 


Limoneira has also partnered with additional global chefs and mixologists, nutritionists, and beauty lifestyle and green cleaning experts to share their knowledge with the customers of our grocery and food service partners around the world. Their biographies can be found on Limoneira's website.

Take a look at this month's healthy eating tips below.

Number one: Stay hydrated!

It's no secret that hydration is the first step to a healthier self - but it can be so boring! Citrus-enhanced water is beyond simple to make (simply drop slices of the Limoneira citrus of choice into water before serving) and is a refreshing way to elevate that glass of water into spa-day territory.

Bonus: Lemons are a great source of vitamin C, an antioxidant that helps boost the immune system. The taste encourages increased water consumption - and the perks could potentially help keep away those later winter colds and flus.

Number two: Choose healthier salad dressing!

Salads are an easy way to introduce greens into one's diet, and where there are salads, there is salad dressing. It's easy to reach for a store-made bottle of salad dressing, but the ingredients hiding in those bottles could very well be sabotaging any attempts at healthy eating before they start. Megan Roosevelt has an answer - add flavor to that salad with simple ingredients from the comforts of one's own kitchen.

Bonus: No interest in salad? Never fear. This tasty dressing also doubles as a universally tasty veggie dip.

Recipe: Lemon Tahini Salad Dressing

* 1/3 cup olive oil
* 1 Limoneira classic lemon, juiced
* 2 tbsp tahini
* ¼ tsp sea salt
* Optional: 1-2 pitted dates

Directions: Add all ingredients in to a small jar or blender and blend until smooth. Add one or two pitted dates for a touch of sweetness. Store in the refrigerator and enjoy within 1 - 2 weeks.

Number three: Homemade snacks are key.

Everybody loves snacks, but prepackaged treats rarely exemplify great nutrition. A crucial part of maintaining a healthier self is about saying no to self-deprivation - and thanks to this and other yummy snack recipes on the Limoneira YouTube channel, a new eating system doesn't mean snacking is a thing of the past.

Bonus: Chia seeds serve as a natural energy boost, and these bites have 'em (and then some).

Recipe: Lemon Chia Energy Bites

* 1 cup oats
* 1 cup dried Turkish figs
* 1 Limoneira classic lemon, juiced
* 3 tbsp Chia seeds
* 1 pinch sea salt

Directions: Add all ingredients to a food processor and blend. Form into balls and place in container for storage - or serve! These tasty, nutrient-packed treats are perfect for packing in lunches, a simple afternoon snack, as a little energy pick-me-up - the sky is the limit.

Each month, Megan will be featuring another wonderful facet of citrus living. Subscribe to Limoneira's Youtube channel for more information on the many ways this endlessly versatile fruit can improve life inside the home and beyond.

About Matt Johnson

Matt Johnson is an American Journalist, Producer, and Host with a love for news and Adventure. Matt is an EMMY award-winning journalist who has jumped out of planes, reported from the Mayan Pyramids in Belize, climbed mountains and has ridden elephants with villagers in Thailand. He started his journalism career an intern at Rolling Stone Magazine in New York City and was featured in the magazine.

After graduating from California State University/Fullerton with a degree in journalism, he moved to New Mexico and worked as a multi-media journalist for the CBS station in Albuquerque. Matt has also worked as a reporter in Palm Springs, Reno, Las Vegas, and San Diego. Currently, Matt works as Reporter and Fill-in Anchor with FOX 11 & Good Day LA in his hometown of Los Angeles.

Before making it home, Matt worked as Anchor and Executive Producer for the ABC station in Portland, Oregon. Under his leadership, the newscast grew triple digits and was honored with several EMMY nominations for Best Newscast & Best Morning Anchor.

Matt has interviewed many dignitaries and celebrities including President Barack Obama, Dalai Lama, Governor Arnold Schwarzenegger, Governor Jerry Brown, Governor Kate Brown, Ellen DeGeneres, Brad Pitt, O.J. Simpson, B.B. King, Debbie Reynolds, Celine Dion, Brad Paisley, Meredith Vieira, and Neil Patrick Harris. 
Limoneira's Windfall Farms Develops Unique Cabernet Sauvignon Clone

In 1995, a clone of Cabernet Sauvignon was recognized for very unique characteristics. According to Lee Nesbit, Limoneira's Windfall Farms Manager and very knowledgeable vintner, this clone has an intense color, a full mid-palate, a balanced acid structure, a focused tannic structure and long lingering finish.

In 2017, Windfall Farms brought samples of the clone to UC Davis where it was discovered that the vine material had a virus. The Company decided that the clone was interesting enough to save and made the investment to remove the virus. The Windfall clone now has the distinction of being the only clean source of this clone of Cabernet which is now proprietary according to terms of an agreement with the original owner of the clone and unavailable to other entities.

You'll be able to enjoy this delicious wine, once it's aged and bottled. We'll make sure to keep you informed so that you can enjoy some with your friends and family.

Windfall Farms wine grapes appear in the superb wines of these noted vintners:

* Frances Ford Coppola Winery
* Delicato Family Vineyards
* Jackson Family Vineyards
* The Wine Group
* Foley Family Vineyards
* Bogle Vineyards
* Tobin James Cellars
* Justin Winery
* Chronic Cellars
* Lee
CEO Harold Edwards Interview In Eurofresh Distribution 

Harold Edwards provided an update to Pierre Escodo, Editor of Eurofresh Distribution Magazine for their November/December 2017 Issue. Harold discussed the important role Limoneira's new innovative-high tech packing house plays in getting our lemons to global markets, our partnerships around the world and plans for growth. You can read the entire interview here 

Limoneira's Global Nutritionists Help Consumers Achieve A Healthier 2018

These professionals have been trained in the basics of nutrition and balanced living. They understand the citrus is an important part of a healthy diet.

Bethany Duffield - Lima
Bethany Duffield is a consultant at Story Consulting: Innovations in Global Public Health and is based in Peru. She has been working in the field of public health for the past ten years, seven of which were spent in East and Southern Africa, two in the Middle East and one in South America. During this time her work has focused particularly on community nutrition, food security, gender roles and health education within primary healthcare. As a consultant for Story Consulting, Bethany has gained expertise in quantitative and qualitative research and contributed towards the creation of a new non-profit organization with her vision and management skills, laying the foundation for a new voice advocating for global access to primary healthcare and health education. Inspirational and thought-provoking narratives exist at can be found by visiting

Christine Palumbo - Chicago
Christine Palumbo is an award-winning Chicago area registered dietitian nutritionist and nationally known nutrition and health expert who partners with organizations to develop and promote balanced nutrition and active lifestyle messages. Her down-to-earth advice from the latest evidence-based research has been featured in hundreds of TV and radio programs, as well as magazine, newspaper and website articles. Passionate about making healthy eating achievable, Christine shows how to make nutritious food simply, frugally, easily, and tasty. Christine is a columnist for Chicago Parent and a Contributing editor, Environmental Nutrition. She's also an Adjunct Faculty member of Benedictine University. She's a lemon enthusiast. Her grandfather immigrated from Greece and he raised Christine's mother, who in turn, raised Christine on all sorts of Greek comfort foods with lemon sauce such as braised lamb with avgolemono sauce. Her Italian grandparents were also lemon lovers. Christine says she raised her three children on lemons and two of them are new parents themselves and believes the tradition will surely continue. Christine's informative website is

Corinne Dobbas - San Francisco
San Francisco based Corinne Dobbas is a wellness coach, speaker, and registered dietitian with a Masters in Nutrition. Specializing in weight loss and wellness coaching, Corinne empowers people to make the healthy lifestyle changes they've wanted to make for years (but haven't). She's a regular contributor to various health and wellness publications, and her weight loss advice, recipes, and healthy living tips have been featured in numerous media outlets. Corinne helps her clients create a healthy lifestyle (they love) using a holistic, life-encompassing approach. Her website includes excellent weight loss tips, wellness advice, healthy-living motivation and a free newsletter loaded with great information. Her mission is to help her clients feel good in their skin.

Jocelyn Black - Toronto
Jocelyn Black is health coach based in Toronto Canada, where she specializes in holistic nutrition. Motivating others to be happy and healthy is her passion. Having struggled with eating disorders herself, Jocelyn brings a sensitive touch to change management, and she approaches health and wellness with compassion, understanding and a sense of humor. She believes that to live holistically means creating a love affair with one's life, choosing whole foods that promote optimal health and working to achieve balance between body and mind. More information can be found by visiting Jocelyn's comprehensive website:

Minsoo Go - Seoul
Minsoo Go is a fitness specialist based in Seoul Korea. She has written for HiDoc, one of the largest medical source web page and Monsterzym, one of Korea's most popular fitness forum sites. She notes that as a young girl, the only expectation of her was to study and says that young people in Korea are not taught that physical activity helps keep one's mind healthy. Minsoo has been sharing her personal story with others to raise people's awareness that it's important to lead a healthy and balanced life. She began getting serious about fitness when she was in college studying at the University of Texas at Arlington (she went on to obtain her MBA from Texas State University). She became a fitness instructor and began teaching various group exercise classes such as Zumba, yoga, Kickboxing, and weight training. She has also competed in fitness modeling competitions and been very successful (

Dr. Roger Adams - Dallas/Houston
Dr. Adams is a weight loss and fitness expert as well as a doctor of nutrition and is based in Houston, Texas. He is the founder and owner of eatrightfitness®, an evidence-based private counseling practice focusing on: weight loss, disease prevention/management, and sports performance nutrition. Dr. Adams believes no one has the same nutritional needs. Therefore, he customizes nutrition programs to fit the individual needs of his clientele. Dr. Adams works one-on-one with clients as they strive to meet their personal nutrition and fitness goals. In addition to direct nutrition counseling, Dr. Adams holds group nutrition education sessions and classes. He speaks at business seminars, health fairs, and non-profit organizations about the ever-changing field of nutrition.

Susan Dopart - Los Angeles
Susan B. Dopart, MS, RD, CDE, is a nutrition and fitness consultant who has been in private practice for more than 20 years. She specializes in child and adult medical nutrition-related issues. Before establishing her own practice, Susan worked at UCLA as both a medical and kidney dietitian. As a consultant, Susan has worked for UCLA Medical Center, UCLA Extension, the Beverly Hills Country Club, Sebastian International and Procter & Gamble. She has written and contributed to multiple publications, including The Huffington Post, SELF Magazine, UCLA Medicine, Best Life, Men's Health, and Diabetes Health. After receiving her bachelor of science degree in nutrition and clinical dietetics from UC Berkeley, Susan earned a master of science degree in exercise physiology and sports medicine from California State University, Hayward. She is a certified diabetes educator. Susan is the author of A Recipe for Life by the Doctor's Dietitian - a nutrition guidebook, resource, and teaching tool with cutting-edge nutrition information, and Healthy You, Healthy Baby: A Mother's Guide to Gestational Diabetes. Her mission and passion are helping her clients find lifestyle solutions for optimal health and well-being.

Vilasi Venkatachalam - New York
Vilasi Venkatachalam is a greater New York-based Registered Dietitian. She has extensive experience mining fascinating nuggets about cuisines, cultures, and cures from markets, bazaars, souks, roadside stalls and backyards and weaves them into "An Inspired Palette" of personal cuisine and transformation tools. A popular speaker, Vilasi also designs dietary portfolios and menus populations celebrating their cultures. The message in her methods is to do old things in new ways, new things in old ways and become your own guru. Vilasi is a lemon fiend and says that in India, season for making lemon preserves, pickles and other delights is just around the corner. A treasure trove of inspiration can be found by visiting
SevennutitiontrendsSeven Nutrition Trends You'll See In 2018

This year's Food & Nutrition Conference & Expo was held in Chicago and brought more than 13,000 nutrition professionals together to learn about food and nutrition research and innovation.

Here are the top food and nutrition trends they've identified for us.


Why it's a trend: Healthy fats are in, and in 2018 there will be a focus on omega-9s (also known as monounsaturated fats) for their potential to regulate blood sugar levels and promote a healthy weight.

Where you'll see it: Algae has been touted as a superfood in its own right, but the newest use for algae is in the production of ¬omega-9 cooking oil. The process doesn't use genetically modified organisms or chemical extraction, further broadening its appeal.

Algae oil is completely neutral and odorless, so it can be used in recipes for healthy fat without changing the flavor of the food.

Check out the recipe for Lemon Cake with Meyer Lemon Infused Meyer Lemon infused Algae Oil. Light, airy and delicious. Click here.

Plant-based probiotics

Why it's a trend: Probiotics have been a hot topic in the nutrition world for several years. They're bacteria that provide health benefits such as better digestion and a stronger immune system. With plant-based eating becoming increasingly popular, people are looking for probiotic sources beyond yogurt and kefir. Miso is a perfect choice.

This miso citrus vinaigrette uses miso, the savory, nutty paste made from fermented soybeans; it's loaded with umami and rich in probiotics. The concentrated salt content (about 400mg to 600mg per tablespoon) helps protect these good bacteria from contamination, and there's a balanced sweetness that makes the flavor much milder than most super-sour fermented products. The longer it ferments, the darker in color (often red) and the saltier and richer in flavor it gets.

You can find a great miso citrus vinaigrette recipe here.

Chicory root fiber

Why it's a trend: It's fantastic to introduce healthy bacteria into our digestive tracts, but we also need to provide the right fuel to help those good bacteria thrive. That's where prebiotics come in.

Chicory root fibers (inulin and oligofructose) are the only scientifically proven plant-based prebiotics with proven health benefits such as weight management, improved calcium absorption, and digestive health.

A recipe for a delicious chicory, pomegranate and orange salad with fresh turmeric can be found here.

Eating for 'Type 3' diabetes

Why it's a trend: Alzheimer's disease is now being referred to as "Type 3 diabetes" and "brain diabetes," as both conditions involve insulin resistance and deficiency. In 2018, there will be more focus on the importance of eating for brain health.

A randomized control trial of the MIND (Mediterranean-DASH intervention for neurodegenerative delay) diet is looking into the benefits of a nutrient-rich diet emphasizing foods such as green leafy vegetables, nuts, and berries in preventing Alzheimer's disease. Frozen blueberries are being given to participants because they are rich in antioxidants that may be beneficial for the brain, particularly when it comes to memory loss in aging.

How about a mandarin blueberry smoothie. Check it out here. 

Pseudograins made convenient

Why it's a trend: Getting healthy whole grains on the table has always been a challenge because of longer cooking times. This easy, healthy chicken salad with quinoa, tomatoes, lemon, and basil does the trick! Check it out here.

Stevia 2.0

Why it's a trend: Stevia continues to rule as the sweetener of choice for people wanting to cut down on sugar or calories. As
the demand for stevia grows, so do the product offerings.

Sweet, satisfying and healthy citrus yogurt mouse is a guilt-free indulgence. Check it out here.

Cottage cheese, the new Greek yogurt

Why it's a trend: Cottage cheese used to be only for dieters because it was seen as plain and lumpy. Now it's becoming more popular because of the obsession of finding more ways to pack protein into our meals and snacks. Cottage cheese
similar to Greek yogurt is slightly higher in protein and is mostly casein, a protein that can help you feel full longer.

We have a great think pink-grapefruit breakfast power recipe that's easy peezy. Check it out here.

cokerFuture Ambassador Sadie Maye Coker

Sadie Maye Coker was born on October 5th and is the daughter of Andy Coker, grower extraordinaire on Limoneira's Southern Growing Team. We predict a smart confident woman that will understand the benefits of citrus and will be integrating them into her lifestyle.
devonDevon Henry

Devon Henry is a writer and office manager at an architecture firm in downtown Los Angeles. She loves using lemon juice in her DIY beauty products, including the face mask in the images below and as a rinse in her hair. 
WinnerscircleLimoneira Winner's Block

This month our lucky winner is Mary McCornish from Calgary Canada. As our monthly winner, Mary has won a Limoneira Orchard Fresh or Lifestyles Gift.  Congratulations Mary !

For your chance to win, make sure you're on our mailing list to be entered into our monthly drawing. To join  click here  or visit our website at

Be sure to check out our other contests and drawings for additional changes to win prizes.