• Ivan Oransky's TEDMED talk on lessons from Moneyball - "don't swing at every pitch" - especially those about pre-disease states. 

• The Medical Journal of Australia featured two articles on disease-mongering of low testosterone - and the marketing spin-offs.  

• Is summertime kicking off a new wave of direct-to-consumer artificial knee joint ads?  Check out what Medicare already pays for artificial hip and knee joints. 

Finally, see other medical marketing examples of the week:  for "full body digital mapping scans" looking for skin cancer...and for robotic hysterectomy. Don't miss the addendum in this link about a major newspaper now turning some of its health writing over to hospital PR people. And the video of the Seattle doc showing off how his robot can fold and throw paper airplanes.    

I was pleased to have the opportunity to share our work with the Institute of Medicine Evidence Communication Innovation Collaboration.  The group heard a draft report on what patients want versus what they get in their engagement with health care.  Stay tuned for news when this is published.   

Noteworthy this week in Washington, Adriane Fugh-Berman's PharmedOut.org effort convenes its third annual conference.