June 2015

      NO MEMBERSHIP MEETING in JUNE 2015
 
  Date:  No membership meeting
  Doors Open:  6:00pm for regular monthly membership meetings 
  Location for monthly
meetings : 
Biltmore Hotel 
    2151 Laurelwood Road 
    Santa Clara, CA 95054 
      
 


THANKS TO OUR SPONSORS! Sponsors
 
 
 

         
           
    



IN THIS ISSUE

   
- May Wine Gala Recap -
 
 
Women are getting traction at Public Accounting Firms 
 
Leaving Money on the table?
 


 
 
- AFWA Annual Conference -
 




Eileen Perry
AFWA- Silicon Valley Chapter President

 

 

Here I am, trying to fill in some big shoes of prior presidents of the Silicon Valley's chapter of the Accounting and Financial Women's Alliance.  I am so grateful to this organization for so much! I found my current job by attending AFWA events and networking, made new friends, have made highly successful professional connections, continue to learn technical information in many fields of accounting and finance at member meetings, acquire soft skills like leadership, learning how to work with a group of diverse people, social skills, and how to handle difficult situations.  I even won a beautiful black Vera Bradley purse at National Conference last year in New Orleans! I will be the first to tell you all the many wonderful benefits of being an active member of AFWA.  

 

Who knows... I could win more purses! ......Just kidding!  

 

Honestly, I get more satisfaction from being an active member of AFWA than I do from that purse.  It could never hold as much as I have received from my membership of AFWA.  The exciting thing is that I am about to learn and  gain so much more from this group of amazing women as I take on the role of president!  So, with all that I have received already,  I ask myself......what if I had never attended the meetings because I had better things to do for a couple hours one Tuesday a month?  What if I never asked questions to those I wanted to know more from?  What if I never stepped out of my comfort zone and started conversations with people about what they do and how they got to where they are? What if I never participated on the board and added my ideas? What if I had never gone to national conference and met even more successful and supportive professionals and friends?

 

Let me tell you what I would have if I had never done all the above.  I would have nothing more than anyone else with a job and not enough time.  However, now ....I have a job, not enough time, successful connections, improved skills, doors opening to more opportunities, experiences, supportive friends, and a Vera Bradley purse! With that being said, as president, I am going to challenge YOU to join or attend more meetings this year and be active!  Please, come participate in something bigger than yourself and see what satisfaction it will bring to you!

 

You can start by bringing your ideas for speakers this year to the strategic planning meeting.  If you would like to attend, please RSVP to me (eileen.eperry@gmail.com) by noon Thursday, June 18th.  Here's to a fun and successful 2015-2016 with AFWA Silicon Valley!

 

 

 

  

 


MAY Annual Wine Gala RECAP 

  

 

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________________________________________________________________________  
 
 
AFWA Silicon Valley members and guests attended May's Annual Wine Gala with Dr. Fred Luskin as our keynote speaker.  He is author of multiple books like Forgive for Good, Stress Free for Good. 

 
   
 
 
________________________________________________________________________ 
 
Members also voted and installed new board members for the 2015-2016 fiscal year. 
Welcome new board members! 


 
 

Board President:
Eileen Perry
Program Director:
Nicole Sheets
 
Newsletter/Web Chair:
Amrit Dhaliwal
President Elect:
Edronda Guiriba
Scholarship Director:
Julia Becklund
Hospitality Director: 
Allyson Girardi
Treasurer:
Sue Stokke
CPE Chair:
Marvel Khan
Hospitality Co-Chair: 
Barbara Lietzan
Secretary:
Lois Vega


Membership:
Fiona Stephenson 
CPE Co-Chair:
Deborah Rosengarten
Immediate Past President:
Nicole Letellier

 


JUNE NEWSAccountability



news.jpg

Women are getting traction at Public Accounting Firms
from AFWA national website

In its sixth year, the 2015 Accounting MOVE Project reports a significant boost in the proportion of women partners and principals at the 47 CPA firms participating in the project-an average of 22%, up from 17% five years ago.

That means the bar is rising for candidates for the annual MOVE Project Best Public Accounting Firms for Women list, released by the Accounting & Financial Women's Alliance (AFWA) and American Women's Society of CPAs (AWSCPA).

  

"The emerging generation of partners has grown up with Forum W, so they've seen the benefits and they know the difference it makes, " said Jen Wyne, director of human resources at Moss Adams, where women now comprise 26% of partners. Forum W is the firm's seven-year effort to align its culture with the advancement of women.

  

"Women's initiatives can have a permeating effect on a firm's culture, leadership pipeline and overall growth, and we've seen that impact with our own WomenCAN initiative," said Risa Lavine, a CohnReznick principal and the firm's chief of staff. "We are proud to sponsor the MOVE Project as it continues to highlight not only the best firms, but also best practices that inspire and help move the needle."

  

"The MOVE Project continues to report improvement for women in the accounting field, but we still have much more work to do as an industry," said Ericka Harney, executive director of the AFWA. "AFWA and the MOVE Project are dedicated to efforts that empower women in the industry and assist in advancing women to senior roles with equal pay."

  

Continue reading at www.afwa.org


 
Leaving Money on the table?  
from the Wall Street Journal
by Russ Allen Prince 
June 15, 2015

Accounting firms, especially the larger ones, have clients and solid businesses, and, critically, they tend to want to grow. The irony is that many if not most of these firms are defining growth as bringing in new clients. They are missing the more immediately extremely profitable route to growth... maximizing their relationships with their existing clients.

 

What's so very telling is that these accounting firms can dramatically boost their revenues by delivering a broader sleeve of expertise to select current clients. However, most of them habitually fail to do so. Many times, when they institute programs to facilitate cross-selling, these programs fail - and they fail spectacularly. This is regularly a function of misunderstanding the structural impediments to cross-selling inherent in successful accounting firms.

 

The key to increasing business with existing clients is predicated on being highly client-centered with the byproduct of being able to deliver more and varied professional services to each client. It does not matter if the client is a business, a not-for-profit, a governmental agency, or an individual, significant opportunities to cross-sell exist in most situations.

 

At the core of being highly client-centered is the ability to develop a broad and in depth understanding of the client. Such insights commonly generate a multitude of new opportunities. There are various ways to effectively profile clients. One of the most effective processes for this is the Whole Client Model, a methodology for recognizing high-quality opportunities and, very importantly, effectively developing the approaches to position the appropriate services to the client.

 

Read more at: www.wallstreetjournal.com 

 




BOARD OF DIRECTORS BOD
2015-2016




Board President:
Eileen Perry

Program Director:
Nicole Sheets


Newsletter/Web Chair:
Amrit Dhaliwal

President Elect:
Edronda Guiriba

Scholarship Director:
Julia Becklund

Hospitality Director: 
Allyson Girardi

Treasurer:
Sue Stokke

CPE Chair:
Marvel Khan

Hospitality Co-Chair: 
Barbara Lietzan

Secretary:
Lois Vega


Membership:
Fiona Stephenson 
CPE Co-Chair:
Deborah Rosengarten

Immediate Past President:
Nicole Letellier


 
 

 

Click here for more info about the Roles and Responsibilities of the Board of Directors.

 


COMMITTEE UPDATESCommitteeUpdates


PROGRAMS
Chair: Nicole Sheets


sunny-business-place.jpg

There is an excellent line-up of programs for the Silicon Valley Chapter this year, and most of them qualify for CPE!  Check out the line-up as we have engaged some dynamic and outstanding speakers coming up for 2015.

July
7/28/2015
Speaker: TBD

 

August
8/25/2015
Speaker:TBD

September
9/22/2015
Speaker: TBD



MEMBERSHIP 
Chair: Fiona Stephenson
 

QUALIFICATIONS:

  • All Levels of Accounting & Finance
  • Bookkeepers
  • Corporate Accounting Finance
  • Public Accounting
  • Management & Educators
  • Recruiters

If you would like to join the Silicon Valley Chapter of AFWA, follow the link to our National website:

http://www.afwa.org

 

Please feel free to complete the application or forward a copy to someone you think would benefit from joining our Chapter.

 

 

MEMBERSHIP BENEFITS

  • Prestigious status of professional affiliation
  • National contacts for networking and professional information
  • Forum for CPE
  • Scholarships
  • Leadership opportunities in supportive arena
  • Subscription to Accountability e-newsletter 
  • National and regional conferences at a discounted rate
  • Access to Career Center
  • Access to AFWA's LinkedIn, Facebook and Twitter groups and National online membership directory
  • Discounted membership to the Institute for Management Accountants (IMA)
  • Discounted products and services through affiliation agreements
    • CPA review courses, CCH tax & accounting books, Long Term Care Insurance and Bank of America credit card.


HOSPITALITY/CPE COMPLIANCE
Hospitality Chair: Allyson Girardi
CPE Chair: Marvel Khan



Reservation and cancellation policy:  
Reservations or cancellations are requested by noon on the Friday preceding each meeting.  Email Jeanne to reserve or cancel. The goal is an accurate count for the hotel.  Unreserved members (not guests) incur a surcharge of $5.00.
 

Reserved members or guests who are no-shows will be billed if not cancelled by noon the preceding Friday. We do want you to come to the meetings and reservations are helpful but if you have to cancel let us know beforehand to avoid incurring the cost of the meal. WE ACCEPT CREDIT CARD PAYMENT AT THE DOOR.

 

Volunteers are always welcome at our monthly membership meetings. Lend a helping hand to make our monthly events and meetings even more interesting while building a great network and forming new relationships.

 

CPE credit is available for participating in any of our qualified programs.  See Marvel for more details in person at the meeting.




NEWSLETTER
Chair: Amrit Dhaliwal


Send in your articles!

 

We encourage our membership to submit articles of interest for our monthly newsletter.  Please make your submission under the following criteria...

  • Prepared as a Microsoft Word document
  • Photos in JPEG format
  • captions are okay, no imbedded text, please

The newsletter is prepared and distributed on a monthly basis.  Visit our web site at www.afwasiliconvalley.org.  If you have questions regarding articles to submit or about the newsletter, email the newsletter chair, Amrit, amrit@expertquote.com 



 
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AFWA FOUNDATIONAnnualConference

The Foundation is all about us, accounting and financial professionals, we strive every day to make a difference in the financial world and in our communities. The Foundation is charged with raising funds for national scholarships, and educational advancement of our peers and rising leaders. 


 

The Foundation offers each of us the opportunity to support the future direction of the profession where we have gained our own personal successes.

 

It is important to support those entering the profession and working alongside us. Those that follow in our footsteps have much to teach us and much to learn from us. They embody the next generation of accounting and financial professionals. Our goal for you and AFWA is to lead the way in their development.

 

Mission

 

The Foundation promotes and advances education, career development and leadership in finance and accounting. Our vision is to guide women along the path to achieve success in finance and accounting.

  

 


ANNUAL CONFERENCEAnnualConference

 

The Accounting & Financial Women's Alliance Annual Conference is the premier networking and education event for professionals and students of Accounting and Finance. The event attracts hundreds of professionals from across the country for four days of educational sessions - providing up to 24 hours of CPE credit - presented by leaders in the industry.

 

2015 AFWA National Conference

Mark your calendars for the 2015 AFWA National Conference to be held October 26-28, 2015 in Pittsburgh, PA. More details coming soon!

 

 

 Founded in 1938, AFWA/ASWA provides  women in accounting and finance the  leadership, education and networking  opportunities needed to achieve their career  goals. Celebrating 75 years as the only  organization that solely represents the interest  of women in the entire accounting and finance  community. The organization's mission is to  enable women in all accounting and related  fields to achieve their full personal,
professional and economic potential and to  contribute to the future development of their  profession.