June 2017 - Issue 1


WAV Group Newsletter
By Kevin Hawkins

Even when it comes to working with reporters who cover our industry, the real estate business is unique. Think about it. You could spend a month and tens of thousands of dollars on transportation, lodging and meals, trekking across the country to meet with a couple of dozen reporters, or you could attend a single conference and in a few days accomplish much the same thing.
By Victor Lund

I think that a lot of people are confused about Upstream. Some people think that it is a consumer facing site like the Broker Public Portal/Homesnap. Others think that it is some kind of brokerowned MLS. It is none of those things. It is a database for brokers to create, store, and manage data. 
By Marilyn Wilson

When a listing hits the MLS and is syndicated to brokerage and portal websites -- especially in 2017 -- there are qualified, avid buyers who are waiting for that listing. They want to learn everything they can about their potential new home so they can decide whether it’s worth the asking price and whether they should spend some of their precious house-hunting time taking a tour.  Let me ask you something: How easy do you think that is to do without any listing photos?
By Victor Lund

Customer experience is the cornerstone of luxury purchases. Buying luxury yachts, jewelry, clothing, cars, restaurants……you name it – its always different. Now lets look at the other side of the coin.
By Marilyn Wilson

It is critical for MLSs and Brokers to measure the relationships they have with their customers. While most MLSs do not have DIRECT competition, they have tons of indirect competition.