June 2017




ADV logo

A Message From Our President

In This Issue

Officers and
Board of Governors


Matt Rubin
1st VP
Franklin Park Mall 

2nd VP
Cooper-Smith Advertising
419.470.5900 x18
Cuttlefish Graphics


President's Advisory Council:
Louisville Title
Aramark Uniform Services
Madison Avenue Marketing Group

Executive Director:
office:  419.866.4199
cell:  419.260.9572

Board of Governors:
Gallon, Takacs, Boissoneault & Schaffer Co., L.P.A.

The University of Toledo
Harbor Behavioral Health

Toledo Museum of Art
419.255.8000 x7428
Impact Products, LLC
419.841.2891 x313


H.O.T. Graphic Services
419.242.7000 x365
The Blade
The Ability Center

Calendar of Events:

Wednesday, June 21 
Lunch & Learn
The Premier
11:30 networking 
11:45 buffet lunch 
12:00 presentation
Be Our Guest -- 
Past Presidents and Scholarship Recipients
Moomal Shaikh
Client Development Manager at Moat

Thursday, August 10 
AdBASH Volleyball Tournament

Thursday, September 7 
National Speaker Presentation
at the Toledo Museum of Art
more info to come!

Wednesday, October 18 
Lunch & Learn
The Premier

Saturday, November 4 
The Internship Event
Hilton Garden Inn, Perrysburg
8:00 a.m. - 12:00 p.m. 


for more club information, visit:

Who Am I?

My place of birth is:
Richmond, Virginia
My hobbies are:
I have been lucky to find ways throughout my life to make my hobbies my job...
Photography, theatre mostly, and the occasional camping trip.
The last good book I read was:
The Subtle Art of Not Giving a F*ck
My oddest habit is:
Drinking coffee. My first cup was with my grandma at age 8. I wanted what she was having for breakfast and I've been hooked ever since.
Device I couldn't live without:
My phone ... followed by my Fuji camera.
My greatest accomplishment outside my profession:
I took a cross-country trip to Colorado at the end of high school to camp and climb for a week.  I was in no way equipped for this trip, but despite my unpreparedness, I hiked to one of the highest points that even to this day, I've ever been. Armed with only a water bottle and a point and shoot camera, it was that trip that sparked my interest in photography.
The reason I got into advertising/marketing:
I love the art of storytelling. Both of my grandfathers, as well as my dad, love sitting around and telling stories and swapping tales of their youth. I still carry so many of those moments with me because of the way they told the stories.  Their gifted ability to hold my attention make being their audience some of my most cherished childhood memories. I've always wanted to be able to affect people on that level with my own art.
Biggest influences on me professionally:
Shepard Fairey
Casey Neistat
Steve Allen (Farmer, My Dad)
Elizabeth Cottle (Local Actress, Director, and my Best Friend)
My greatest unfulfilled ambition is:
I love work. I love waking up every day excited to create and learn. I try every single day to be better than I was the day before, so I am my biggest competition.    

When nobody's looking, I like to:
I play with my hair a lot... I have used the exact same styling product, Baxter of California Clay Pomade for the last 10 years (No, this is not a paid endorsement...), so I am always checking to make sure my hair is groomed.
The one thing I really want the world to know about me:
I am very lucky to be alive. I was born a preemie, two months early on Thanksgiving Day. The doctor looked at my mom and said he was unable to deliver me, so he hopped in the ambulance with my mom and dad and road to a bigger hospital that was more equipped to handle premature children.

Best thing about being an AAF Toledo member:
I'm a fairly new member, but for the last few years, I have enjoyed being inspired by shooting photos for the ADDY Awards and seeing all the talented advertising work being done in and around Toledo.
Current Project:
I am currently obsessed with short form video storytelling and what can be accomplished with 15 seconds, for example, Instagram and Facebook Stories.

I AM...
Jeremy Allen 

My name is Jeremy Allen.  I am a theatre designer, photographer, and digital storyteller born and raised in Skippers, Virginia on a peanut farm. I went to school for theatre design in North Carolina and began working professionally with theatres, production companies, and performing groups ever since. After a year on the road touring, I moved to Toledo in 2009 and took a job at Toledo School for the Arts as the Technical Director, where I taught for 3 years.  At that point, I took a job at the Valentine Theatre as the Assistant Technical Director and Front of House Sound Engineer. During my time in Ohio, I fell in love with photography and have assisted a few photographers professionally and have since started freelancing.

Number: (919) 818-1390
Instagram: jeremysallen

  You are an AAF Member 


Your membership to
AAF Toledo
entitles you to be a
member of the
American Advertising Federation (AAF).

This membership connects
you to the entire advertising
community and provides you
with great opportunities for networking, education, and valuable discounts.


 Click HERE
to receive industry SmartBriefs.



Quick Links:


Matt Rubin 2016-2017
AAF Toledo President

Dear ,

The program year for AAF Toledo is coming to a close at the end of June, and we have much to be proud of as we reflect on 2016-2017. The AAF board started last year with a retreat where we laid out a vision for the club which would:
1. Add value for our members and their companies
2. Support the attraction and retention of top marketing talent in Toledo
3. Facilitate meaningful connections in our community

Here's how we did:
The monthly luncheon committee launched a survey and gained valuable feedback related to the types of programs members wanted. While we fell short on updating the format of our monthly luncheon series, we hosted several well-attended programs that added value for our members including presentations by Mohawk, Hensville, USA Today, and an all-star panel of local corporate marketing leaders. The programs this year lifted up average luncheon program attendance from 55 to 60. Our live Summit show led by Cindy Hauff was also hit.
A big win for the club this year was implementing online event registration and payment processes to make it easier for members to register for our programs. The board also sought to plan an event for the community with a national caliber speaker. In the coming weeks, we'll be announcing more on this event. Stay tuned!
In support of talent attraction and retention in our region, AAF partnered with PRSA and Press Club to sponsor the second annual Internship Event. This event gave 76 college students a jumpstart on the skills required for obtaining and rocking an internship in marketing and communications and had a 70% increase in attendance from 2016. The club also revamped our job board offerings to deliver more value to members and help produce revenue for the club.
Facilitating meaningful connections in our community means providing opportunities for members to network in social settings to strengthen business and personal relationships. AAF Toledo fulfilled this aim in 2016-2017 by co-hosting a joint networking event at The Toledo Museum of Art's I Approve This Message with PRSA and Press Club, as well as hosting the club's traditional social events including AdBASH, AdPIN, the ADDY Awards and AdHOLE. We were thrilled to have a record 26 teams compete in AdBASH this year -and who could forget the ADDY intro video?

In addition to these wins, the board has made strides to improve the club's marketing efforts by launching a blog to share helpful and relevant content and increase our social media impact as our team led by Melanie Dunn attracted 13.5% more Facebook followers and higher engagem ent. The increased attendance and participation in our events this year can be attributed to these efforts!

Join us for our next luncheon on June 21 when Moomal Shaikh from Moat will speak about digital content in The Attention Economy. This luncheon will also include the ceremonial passing of the gavel to our next president, Casey Pogan, Marketing Director at Franklin Park Mall. Casey will do a wonderful job leading the organization, and there is much to look forward to in the year ahead. We'll also be recognizing past presidents during the program.
Thank you for your membership and for everything you do as a part of our special advertising community!


Matt Rubin
AAF President  


Lunch & Learn
Wednesday, June 21
The Premier

Wednesday, June 21

The Premier 
4480 Heatherdowns Blvd.

11:30 networking 
11:45 buffet lunch 
12:00 announcements & presentation 

Moomal Shaikh
Client Development Manager at Moat

The Attention Economy
Attention is a scarce resource and it's the fundamental core of what all creators of digital content - from publishers, to advertisers, to platforms and beyond - are seeking. Viewability and humanity are pre-requisites to meaningful engagement and measured attention, but they're just the beginning. Just as attention paid across digital channels continues to morph, so too must the way the industry transacts.

Join Moat's Client Development Manager, Moomal Shaikh as she takes antiquated metrics to task and carves out a new paradigm for measurement and transaction currency beyond clicks and impressions.


About Moomal Shaikh
Moomal is a Client Development Manager at Moat, a New York-based SaaS analytics company focused on building products for marketers and publishers. Moat's offerings include Moat Analytics, an attention measurement platform that provides analytics and insights on ad campaigns, website, and in-app inventory, and Moat Pro, a real-time ad intelligence platform for marketers, publishers, and agencies. Previously, Moomal worked as an Ad Operations Manager and Media Planner at an ad network. She graduated from Ohio Wesleyan University, with a major in Economics and Marketing.

RSVP by Monday, June 19
no refunds


receive one raffle ticket, for chance to win gift card, for making a donation to this organization

Welcome Past Club Presidents &
2017-2018 Scholarship Recipients

Induction of new Officers and Board of Governors

more info

AdBASH - Volleyball Tournament
Thursday, August 10
The Beach, downtown Toledo


The Internship Event
Saturday, November 4
Hilton Garden Inn, Perrysburg

Save the Date!

Saturday, November 4
Hilton Garden Inn, Perrysburg
8:00-8:30 - registration and continental breakfast
8:30-9:30 - professional networking (meet with the recruiters)
9:45-11:30 - panel discussion with Q&A session
11:30-12:00 - professional networking with recruiters and panelists


AdBID - Online Auction

2017-2018 Scholarship Recipients

Toledo Community Foundation Announces
Recipients of the 2017 Ad Club Scholarship
The Board of Trustees of Toledo Community Foundation, Inc. is pleased to announce three recipients of the Advertising Club of Toledo / AAF Toledo Scholarship: Courteney Buchanan, Audra Delaney and Ray Silvestri.
Ms. Buchanan is a 2016 graduate of Woodmore High School in Elmore, OH, and will be a sophomore at The University of Toledo in the fall. She is majoring in Marketing with an emphasis on Sports Marketing.
Ms. Delaney, a resident of Bellville, OH, will be a Junior at Bowling Green State University in the fall. She is majoring in Journalism/Public Relations.
Mr. Silvestri is a 2016 graduate of Evergreen High School. A resident of Sylvania, OH, he currently attends The Ohio State University where he will be a sophomore in the fall, and is majoring in Marketing/Communications.
This scholarship was established by the Advertising Club of Toledo in 2001. Scholarship applicants are required to have a 3.0 cumulative GPA and the intent to pursue a degree in communications, marketing, public relations or related field. A renewable scholarship, it is available for full-time undergraduate or graduate students who are attending a university or college in Ohio or Michigan.
The online application for the Advertising Club of Toledo / AAF Toledo Scholarship is available on Toledo Community Foundation's website, www.toledocf.org, after November 1. Applications are due February 15. Scholarship awards are announced in April.
For further information about the Foundation's scholarship program, visit  http://www.toledocf.org/main/scholarships/ .
Toledo Community Foundation, Inc. is a public charitable organization created by citizens of our community to enrich the quality of life for individuals and families in our area. In existence since 1973, the Foundation has more than 760 funds with assets of approximately $241 million. The Foundation provides philanthropic services for individuals, families, businesses and corporations to meet their charitable giving needs. For more information about Toledo Community Foundation, visit www.toledocf.org or follow us on Facebook.

Company Profile

Who Is Impact?
We are the dominant manufacturer of supplies and accessories to the cleaning industry. 
Why Impact?
We Impact Everything... Easier, Safer, Better™. We do so by dedicating ourselves to:
  • Delivering products that make your job or life Easier, Safer, Better™.
  • A customer-centric philosophy... it's always about you!
  • We customize our Value Proposition to your business... We help you be successful!
What are "Impact Products"?
The Supplies & Accessories Category of the Cleaning and Maintenance Industry. If it doesn't pour out of a jug or get used with a plug, chances are, we make it!
What Does Impact Do?
We Impact outcomes, labor, profit, turns, brands, bundles, sales, business, consolidation, the corner office, value, competitive advantage, training, kits, acquisition costs, growth, customer loyalty, and most importantly... PEOPLE.
We Impact Everything... Easier, Safer, Better!™


Scott Grosteffon
Marketing Manager
2840 Centennial Road
Toledo, Ohio 43617-1831

We Need You!

The 2017-2018 membership year begins on July 1 and we need you!

Some of our board members will be completing their term and we need ener getic, productive people to fill those positions.
Please contact Patty at director@aaftoledo.org or 419.866.4199 if you are interested or have questions.

New Members


Kelly Henry

James Pencheff 
National CineMedia

Mike Shepherd
Mike Shepherd Voiceover
  Lucas Stall
United Way of Greater Toledo 

2017-2018 Membership Renewal


JULY 1, 2017
Not a member?
contact Patty with questions at 419.866.4199

Career Opportunities

Job Posting

AAF Toledo's marketing job board will put your job posting in front of the most robust network of marketing and advertising talent in the Toledo Area.

Your posting will be placed on the AAF Toledo job board/career tab for 30 days. It will also receive one mention in the monthly AAF Toledo e-newsletter (which is sent to all AAF Toledo members) and one mention per week (4x) on each of AAF Toledo's social media channels (Facebook, Instagram, LinkedIn, and Twitter).

Price: $50 non-members

Job postings are free for AAF Toledo members. Take advantage of this member benefit and join today

submission form

Processing Rules & Regulations:
Once AAF Toledo receives your request for a job posting the Executive Director will approve the posting. At this time the company/individual posting the job will pay a fee of $50.

*AAF Toledo has the right to refuse any job postings at anytime.*


AAF Toledo Blog

How to Submit a Guest Blog Post to AAF Toledo
The ideal length for a post is between 850 and 1,000 words and must not have been previously published.
Come up with a great idea. To be considered, AAFTOL blog topics should be related to advertising, marketing and communications. Write something that you would want to read yourself.
Send a proposal. Send a brief proposal to director@aaftoledo.org. Please do not send the full article. Keep it brief: a tentative headline; two or three sentences explaining what the blog will be about; and one sentence saying why you are qualified to write it. Based on this proposal AAFTOL will let you know within three business days whether to submit the article.
Write with the reader in mind. Writing for the web is different from writing for print. The best way to organize the piece is to start with a brief set-up that hooks the reader. Then organize the rest in segments. Assume the reader is busy and has a short attention span. Short paragraphs and headings within the article make it easier to read.
Include a brief bio at the top. Your name; the name of your company (with a link to your website); and if you've written a book relevant to the article, the title of that book with a link to the Amazon page or to your website if the book is available for sale there. If you tweet, please indicate that, and include a link to your Twitter profile page.
Submit the completed article. Please submit your final version by pasting into the body of an e-mail, or attach it as a Microsoft word document. Your submission will be reviewed by AAFTOL editorial board. If we have any questions, comments or concerns, we will contact you.
What happens next? AAFTOL will acknowledge receipt of the blog within 24 hours, and let you know within a week whether it has been accepted for publication. If it is, AAFTOL reserves the right to edit the article, including changes in the text, subheads and headline, to improve readability and maximize web traffic.



About AAF Toledo


AAF Toledo, formerly the Advertising Club of Toledo, is a professional and social organization for individuals actively involved in the creation and production of advertising and marketing communications materials.  The nonprofit (501C6) organization was originally formed in 1909 and remains dedicated to providing professional education and promoting fellowship among members and the community they serve.    


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