Just So You Know

Your Downtown Association at Work for You  

Doors & Windows

August 2012

Mission Statement of the San Luis Obispo Downtown Association

 

"The San Luis Obispo Downtown Association is a non-profit membership organization working through programs, services and advocacy------ for the economic, social, cultural and environmental vitality and beautification of Downtown."

 

Issue: 11      

 

Find us at:           www.DowntownSLO.com 
 
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Executive Director's Message
Deborah Cash
Deborah Cash  CMSM
Executive Director.

 

Feedback on the recent State of the Downtown Breakfast is encouraging! Comments, both verbal and written, indicate the topics and presentations were relevant, eye opening and useful. And, while we do have our share of challenges, there are plenty of reasons to be optimistic about the future. The fact that nearly 100 people turned out shows that people are concerned about, interested and engaged in their business environment.

More than a few have remarked that on some of the topics we could hold an entire breakfast! For example, understanding your financial statement is one of the most critical factors in running a business. Jay Beck, Founders Community Bank, gave a quick overview of the importance of working with your lender and financial advisor to keep your business on track, but due to time limitations, it was but a "tease," as one attendee put it.

So, internally, we'll be talking about if holding seminars or workshops on the nuts and bolts of being in business would be feasible and worthwhile to our membership. Please let us know if this would be of interest to you.

For me personally, the process of conducting a survey, developing an annual report and addressing the audience with a message about the State of Downtown has been energizing. I'm looking forward to working with the Economic Activities Committee in the coming months to begin the process of updating our Strategic Operating Plan, developed in 2000 and last updated five years ago. We'll look at the accelerating pace of change in the business environment and what trends and practices might be key to conducting business in the future. Early in the fall, we'll begin outreach to members and groups to solicit input on their needs and suggestions for how we, as an Association, move forward. Stay tuned.

For now, I'd like to bring up a topic that you'll hear more about in the coming months: mobile food vendors, or food trucks, and their ability to conduct business in the public right of way. Though the issue hasn't surfaced yet locally as one of huge concern, nationwide the "food fight" has begun with brick-and-mortar businesses crying foul when wheeled-vendors (and not just the hot-dog-cart variety but full-on gourmet wagons) pull up or nearby and 'poach' customers away during busy lunch or dinner hours.

The City's existing ordinance pertaining to this type of activity, according to Doug Davidson, Deputy Director of Community Development, is antiquated and there have been inquiries from food truck vendors about where they can and can't go. The City Council directed staff to prepare an ordinance to minimize risks to public safety and achieve a uniform application process.

So before it gets to the point where the tomatoes are flying, it's wise to develop a plan that's fair-and legal.

Davidson is soliciting input from the Downtown business community (as well as other groups). You can view the city's WHITE PAPER on the issue and also an article from the Wall Street Journal that provides some insight into what some towns are experiencing as the popularity of mobile food has mushroomed in their communities.

We hope to hear from anyone who would like to weigh in as ultimately, we will be looked to for our input on the proposed ordinance.

I hope you have enjoyed our wonderful Concert series and will be able to join us at the Taste of San Luis, "Spanish Nights, Spanish Lights" on September 12...around Downtown.

President's Report  
Dominic Tartaglia
Dominic Tartaglia -
SLO Downtown Association  
Board President 

Downtown is bustling! Each day I look out of my office window and there is a consistent flow of people milling around Monterey Street with shopping bags, eating out on the patios at Court Street and driving by. The energy might be due to the great weather and publicity that our wonderful city has been getting in the last years but I know for a fact that the efforts that are taking place to enhance the streets and businesses downtown are major contributors. Furthermore, recent efforts to step up police and security presence Downtown has resulted in a decrease of the aggressive transient issues and as a result I have seen more people comfortably walking and dining on our streets.

 

The lights in the tree have received a lot of positive feedback from guests in my office as well as local residents. While we are only getting started with the project of lighting more of our streets, I see a great potential for the future of Downtown being bright and bustling for restaurants and businesses as well as a place for hotel guests and tourists to simply walk and enjoy our town into the late evening hours comfortably. Regularly, tourists stop in my office to ask for directions or about a good place to grab a meal and they always remark on how friendly our town is and how nice it is to be able to walk to so many restaurants and shops. That's during the day though. Imagine the ability to keep that demographic Downtown later with the lights; that's what we are shooting for. We want to promote the enhanced Downtown experience to all of our visitors whether they be local or not.

 

Have a great rest of the summer,

Dominic Tartaglia

Council Liaison Report  
Kathy Smith
Kathy Smith

 

Our city government's homeless concerns have literally "turned a corner." We've transformed from defend and spend to care and share . . . the kind of government we elected public servants signed on to maintain and enhance.

For months, our tax resources have been expended on hiring legal counsel to confer with skilled and costly staff to defend the spirit of our humanistic culture as they support the spirit of our laws (ordinances) that seek to protect ALL residents.

Staff has pored over documents and successful programs in other cities, seeking to unearth the "perfect program" that provides services to those in need and yet honors the investments of our citizen taxpayers.

We hear it often: "You're damned if you do, you're damned if you don't."   Tell me about it!   Each time an elected official votes, the aforementioned outcome is a given.   We learn to live with joy and adversity and believe there is a reason for each.

Did we do it "right" this time?   We hope so.   We have agreed to renege on two ordinances to create a new Parking Ordinance that both recognizes the needs of the homeless and honors the rights of businesses/homeowners.

We're dismissing criminal citations and expunging records so we can "begin all over again" as we introduce a new ordinance on October 2, 2012.   It's going to be a controversial list of parking regulations and those of us who vote "yes" or "no" understand each of you have differing perspectives. We'll do our best to be fair.

Lastly, with this issue, is the problem of money!   We don't budget for homegrown lawsuits in our two- year plan.   They're clearly not a major goal.

We know we have nearly $120,000 in outside legal fees supporting the defense of our positions.   That number doesn't begin to quantify the dollars in valuable staff time of our City Attorney and other management staff has invested.   Also, we may end up supporting professionals who guided the legal controversy.   Bottom line: it all costs taxpayers.

I tend to be a positive person.   I'm not looking back. I'm continuing to believe that Safe Parking Program locations will meet needs of many of our homeless. I also see our focus being re-energized as we kick off a campaign to support a specialized Homeless Services Center in September.

It's all about community . . .  

 

 


Business Lessons From A Mouse With Big Ears   


1. Focus on the right stuff and the money will come -- The top three priorities of Disneyland management is leadership excellence, cast excellence and guest satisfaction. The fourth priority is financial results. The interpretation is that if you do the first three things right, money is a natural outcome. 

2. Take care of your employees (cast members) -- Disneyland has "team centers" to serve the needs of its employees. These centers provide insurance, discounts, tickets, transportation services and payroll services. The message is "be good to your employees, and they'll be good to your customers." 

3. Everybody should do the "dirty jobs"
-- How many people are there in the park sweeping up trash? Take a guess. The right answer is an astoundingly low number: eight. This is possible because every employee is supposed to keep the park clean, not just the janitors. 

4. Everybody is customer service -- How long do you think the training is for the people with brooms sweeping up the trash? -- six weeks. This is necessary because guests ask janitors questions, so the folks with brooms must be experts about the park. The training for parking lot attendants can be as long as eight weeks. 

5. Pay attention to the details
-- Walt Disney himself specified the type of trash can for the park. These cans are currently swapped out every two years and Disney repaints them every four months.  

6. Pay attention to even more details -- A hairdresser in the wig department takes 30-45 minutes to wash and set the wig for Ariel. Then it takes 90-120 minutes to dry it. Finally, there's another 30 minutes to comb it out. This is for a wig. Most entrepreneurs don't spend this much time practicing their pitch for venture capitalists. 

7. Make your customers feel close and important
-- The buildings on Main Street are 5/8th scale. This is to make people feel like they are closer to the action and important. Most companies erect edifices to make their customers feel small, and their bosses feel big. Disneyland does the opposite. Walt Disney used to crouch down to see Disneyland from a child's perspective. 

8. Know the facts -- What is the ratio of adults to kids at any given moment in the park? Believe it or not, there are four adults for every kid. I would have never guessed that. This has big ramifications: Disneyland can't just be a place for kids since kids are only 20 percent of the customers. 

9. Green is good
-- The floats are all battery-powered. The fireworks are launched with compressed air, not explosive charges. The trains are bio-diesel and burn the oil from the park's restaurants. Currently, 80 percent of the 1.3 pounds of trash that each guest produces per day is recycled.

9. Keep customers coming back -- The Star Wars inspired ride called Star Tours has six different destinations, two beginning scenes and three holograms. This means that there are 54 different combinations. If you're very lucky, you can see all the combinations in three rides-or, much more likely, you'll have to keep coming back for more.

(Adapted from the article What I Learned From A Mouse With Big Ears, Guy Kawasaki Co-Founder, Alltop) 

I am always impressed every time I visit Disneyland and think about what businesses can learn from Disney.  My first visit was over fifty years ago when the gates first opened.   
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"All the adversity I've had in my life, all my troubles and obstacles, have strengthened me. . .You may not realize it when it happens, but a kick in the teeth may be the best thing in the world for you."                                                                            -- Walt Disney

Copyright 2012. Reprinted with permission from Barbara Wold's Retail & Consumer Tips,
mail to: bwold@ix.netcom.com.

 

Resources & Information  

 

SLO City Council Information

Click here for current agenda and future meetings 

 

Strategic Planning for Economic Development 

Click here for more information   

  


 

Developed by Joey Chavez
San Luis Obispo Downtown Association