January 20, 2017
What's Happening at the KBA? The KBA Needs Your  Audio and Video Clips!

KBA President & CEO, Henry Lackey is working on a power point presentation on the power of  the television and radio industry in Kentucky. Henry will be traveling across the state in the near future to present this power point that will be customized to your section of the state. We want audio and video clips, for example, WYMT television in Hazard and any number of radio stations in Eastern Kentucky. Preferably, these clips should be no more than 30 seconds in length to adhere to the time limitations of the presentation. Both national and state broadcast statistics will be included. These should be stories that were large in nature from floods, tornadoes, major industry being announced and criminal activities that had a direct impact on the area, such as the heroin epidemic.  We are seeking audio and video clips that demonstrate the power of radio and television from your region. Stories that  listeners and viewers would immediately recognize and have made a  direct impact on their lives. Henry and Karen will create a power point with possibly your audio-video cuts that will be presented to civic clubs, churches and schools throughout the state.

As a result, the KBA is asking for your help. If you have any news clips from a significant event that occurred in the past few years in your area, if you could please forward a copy of the video to karen@kba.org.

The deadline to receive all video clips in Friday, February 10, 2016.

We anticipate a large participation from radio and television stations, so not all contributions will be able to be used, but we will try our best to use as many as we can. The main thrust is to show the power of radio and television as we present this power point to leaders in your area.

While in your area, Henry will be visiting local radio and television stations.

Announcement: KBA January Board Meeting

The next KBA Board Meeting is scheduled for Thursday, January 26, 2017, 9:30am and will be held at the KBA Headquarters in Frankfort, KY.

Thank you PEP Supporting Stations

Your Support of the Public Education Partnership (PEP) Program is integral to the work of the KBA and the services provided to our members. PEP provides the means by which the KBA brings trainings, workshops and the annual conference to members all FREE of charge. KBA provides monthly PEP reports to our sponsors, and those reports show which stations run PEP commercials, the number of spots played and the value of those spots. So don't forget to send monthly affidavits to the KBA--your stations deserve recognition for your support of PEP.

Send your affidavits to PEP Coordinator, Lisa Gross at pep@kba.org or to the KBA at 101 Enterprise Drive in Frankfort, KY. For more details, visit the PEP page on the KBA website. Thank you for supporting PEP. 

Did you miss this month's live training webinar? No worries! Catch a recording and PDF slides for the next 7 days by clicking here.  
                  The Role of Today's Radio Sales Manager                  
What's your strategy to be an effective Radio Sales Manager in 2017? Get ready to better identify candidates who are the right fit, create a vision that gets effective buy-in, develop your sellers' talents and skill-sets, and guide your team through on-going evolution and innovation.


FREE LBS Training!    
Are you using this FREE member benefit? KBA offers access to the LBS Weekly Sales Videos free to all members!  Your station's whole sales team can have their own personal LBS accounts at no additional cost! If you need login information, simply contact the KBA and we will be glad to help you get started. Don't miss out on these wonderful trainings! 

This Week's Vide
os: Time Monsters, Prepare for Success!, The Value of Retargeting Series!

Time Monsters: Mark Levy shares his thoughts on how to defeat time monsters! In this session, he discusses planning with S.M.A.R.T.S. and following your plan!
Prepare for Success!: Mark Levy delivers THREE ways for you to "magically" grow your business. In this session, he looks at the very positive impact that even minor increases in your customer base, transaction frequency, and average sales can have on your bottom line.

The Value of Retargeting Series!: In this series, Mark Landon reveals that the four primary benefits of retargeting revolve around the real and practical concept of Audience Management. This highly valuable series will get you excited about what your station can accomplish through retargeting!
In This Issue
This ECast is sponsored by  "Wedding Planning with Pem," a sweet fit for your advertisers.


Washington DC
Lobbying Visit
February 28-March 1, 2017
eCast Distribution
Did you know you can add all team members at your station to the eCast distribution list?

Simply send a list of all email addresses that need to be added to kba@kba.org.
EAS Schedule
The next required
monthly test will be
Feb. 8 at 12:07am 
and will originate from
Mark Your Calendar for these 2016 Events!
KBA Conference- 2017!
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Follow us on Twitter!
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Has your station scheduled an ABIP Inspection this year?
This is now a FREE Member Benefit.
Call the KBA office (888) 843-5221 or click here for details.
This service could save you thousands of dollars in FCC fines.

Derron Steenbergen, KBA Chairman

Henry G. Lackey, President/CEO