October 20,  2017
NOVEMBER 13th -16th, 2017

Managers & Sellers
11/13: Paducah, KY at 8:30am
11/13: Madisonville, KY at 2:30pm
11/14: Elizabethtown, KY at 8:30am
11/14: Somerset, KY at 2:30pm
11/15: Pikeville, KY at 8:30am
11/15: Morehead, KY at 2:30pm
11/16: Frankfort, KY at 8:30am
Speed Marriott - Owner / CEO, P1 Learning
Embracing Digital Sales (Two Hour Session)
As a media seller, you must become an absolute champion of both traditional and digital media. You are no longer just a Radio or TV rep, you are a brand and marketing specialist! And that's going to require you to set aside all of your pre-conceived media biases. In this session we will give you an understanding of...
* The Features & Benefits of Your Media Assets
* Three Primary Types of Digital Media: Owned, Paid & Earned
* The Definitions for Today's Top 10 Digital Terms
* The Consumer Purchase Path
Whether it's digital or traditional media, the 
process of building a brand is the same. 
Embracing this is your first step toward 
NOVEMBER 13th -16th, 2017


Attention KBA TV Members 
The FCC announced late yesterday that it is going to be lifting the longstanding freeze on TV modification applications. The KBA received the following email yesterday afternoon, be sure to click on the blue hyperlinks for further information.    
Posted October 19, 2017
The FCC announced late today that the freeze that has been in place since April 2013 which prevents full-power and Class A TV stations from filing applications to expand their coverage areas will be lifted temporarily, likely before the end of this year.  The lifting of the freeze allows stations that were not repacked following the Broadcast Incentive Auction to file minor modification applications to expand their signal for the first time in nearly five years.
Earlier this year, television stations that were repacked filed applications specifying facilities on their new channel assignments.  A small group of repacked stations that were unable to build on their assigned channel, and stations that were predicted to receive excessive interference as a result of the repack, were allowed to file applications for different facilities in a priority filing window that closed on September 15.  A second priority window for repacked stations to further modify their facilities is currently underway.  CommLawCenter reported on these various repack milestones here and here.
Today's announcement alerts full-power and Class A TV stations which were not repacked that the freeze on filing modification applications will be lifted temporarily some time after the second priority window for repacked stations closes on November 2, but before a  planned Special Displacement Window for LPTV stations is opened, which is predicted to occur early next year.
Given the timing of those two windows, the odds seem good that the temporary lifting of the freeze will occur before the end of this calendar year.  By allowing these stations to file modification applications before the opening of next year's LPTV window, the FCC hopes to avoid having LPTV stations file in that window only to find their newly authorized facilities subsequently displaced by full-power and Class A TV stations that have been waiting to file a modification application since 2013.
While the freeze is lifted, applications to modify facilities will be accepted on a first come, first served basis.  Only applications that qualify as minor modifications will be permitted.  The temporary lifting of the freeze also means that processing of modification applications that were pending in April of 2013 can resume.
In this complex game of upgrade chess, LPTV station licensees should file any minor modification applications they are contemplating as soon as possible, since the FCC indicates that the filing of those types of applications will be frozen 30 days prior to the opening of the LPTV Special Displacement Window.  Such is the freeze-thaw cycle at the FCC.
Copyright © 2017
Pillsbury Winthrop Shaw Pittman LLP
1200 17th Street, NW
Washington , DC 20036-3006
Congratulations Bridgett Turner- Gambrel!

Forcht Broadcasting's very own Bridgett Gambrel  (WFTG/WWEL/WANV-London) is featured in the latest edition of RADIO INK magazine, She is listed and rightly so, as one of the Best Managers in Radio! (Click here to view a PDF of the article)

Mike Tarter shared this recognition with the KBA adding,  "Bridgett is hard-working and a dedicated manager and leader. We are proud of the work you do every day for Forcht Broadcasting!"

Congratulations Bridgett from all of us on this much deserved recognition!! 

KBA Early 2017 Conference Photos

The Kentucky Broadcasters Association has really enjoyed viewing all the photos our members have submitted from the conference this year via email and our social media pages.  The KBA Conference was held at the Galt House in Louisville, KY October 9-11th.  Professional photos and links to videos of the sessions will be available in the next coming weeks on www.kba.org. We will be sure to make an announcement once we have everything posted.  So, stay tuned!
In the meantime,  here are a few snapshots to enjoy!

Maker's Mark Tour:  

Cruise on the Belle:
  Sessions, Speakers, Exhibitors and More:

KBA Offers Reimbursement as a Member Benefit

The Kentucky Broadcasters Association will reimburse broadcast stations licensed to a community in the Commonwealth of Kentucky and KBA members for NAB Show, Small Market Television Exchange, Country Radio Seminar and NAB/RAB Radio Show up to the annually approved amounts. Reimbursement amounts are approved by the Board of Directors at the Fall Board Meeting for the following year.

Approved Reimbursements for 2017:
* Country Radio Seminar - Registration Fee Only
* NAB Show, Las Vegas - Up to $1,000 per attendee
* RAB/NAB Radio Show, Austin TX - Up to $750 per attendee
* Small Market Television Exchange - Up to $1,000 per attendee

Reimbursement Requirements:
1. Reimbursement is to be submitted after the conference.
2. All reimbursements must be received within 60 days of the last day of the conference.
3. Each reimbursement must include the reimbursement form and applicable receipts (up to the approved amount.)
Reimbursable expenses include:
  • Registration Fees
  • Transportation
  • Lodging
  • Meals
4.  Each reimbursement must include a copy of the attendee's name badge from the conference.

To complete your online reimbursement form, Click here.     

The KBA has produced a 2017 membership directory.  Directories are available online and a hard copy will be available soon. To access the online directory, visit www.kba.org and click on the Member Directory tab. The password is kba@directory17. If you do not see yourself or your company, listed please contact Liza by emailing kba@kba.org or Karen at Karen@kba.org.  

FREE LBS Training!  

Are you using this FREE member benefit? KBA offers access to the LBS Weekly Sales Videos free to all members! Your station's whole sales team can have their own personal LBS accounts at no additional cost! If you need login information, simply contact the KBA and we will be glad to help you get started. Don't miss out on these wonderful trainings!

This Week's 3 Videos: Trust, Math, Audience Outreach Series!
  Trust: Gary Moore discusses the importance of enhancing your professional relationships with prospects and clients through building trust.
Math: As the saying goes, "the numbers never lie". Using simple business math and media calculations can help you close more sales by showing your clients their return on investment when buying advertising with your station. Ron Steiner, Television Sales Expert, covers media math essentials and how to use them .
Audience Outreach Series!: Mark Landon of Recrue Media  explains the variety of strategies available to your advertisers in the area of online audience outreach.
Happy Selling!
Has your station scheduled an ABIP Inspection this year?
This is now a FREE Member Benefit.
Call the KBA office (888) 843-5221 or click here for details.
This service could save you thousands of dollars in FCC fines

In This Issue
Quick Links
Email Henry
Mark Your Calendar for These 2017 Events!

KBA Training Roadshow with P1 Learning
November 13-17
KBA Board Meeting
January 18, 2018 @ 9:30am

eCast Distribution
Did you know you can add all team
members at your station to the eCast distribution list?
Simply send a list of all email
addresses that need to add to kba@kba.org.
EAS Schedule
The next required monthly test will be Nov 15 at 10:37am and will originate from EOC.
Wedding Planning with Pem
This eCast is sponsored by
"Wedding Planning with Pem," a
sweet fit for your advertisers.

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Kentucky Broadcasters Association | | www.kba.org | 101 Enterprise Drive
Frankfort, KY 40601