Happy Veteran's Day! 

KBA Live Training Roadshow  
   
Due to lack of registrations, the Morehead location for the KBA Roadshow scheduled for Wednesday, November 15th has been cancelled. If you wish to attend another location please see the schedule listed below. Pre-registration is required. The deadline to register is today Friday, November 10, 2017.  Click here to register.
 
 
 
NOVEMBER 13th -16th, 2017

Turn your prospects into clients by attending this informative digital media session with Speed Marriott.  The KBA is bringing this road show to you with locations throughout the state during the week of November 13-16, 2017.
 
When/Where:
11/13: Paducah, KY at 8:30am, Paducah Regional Campus of Murray State University,4430 Sunset Avenue, Room 221.
 
11/13: Madisonville, KY at 2:30pm,  Madisonville Regional Campus of Murray State University, Quad Room
 
11/14: Elizabethtown, KY at 8:30am, Elizabethtown Tourism and Convention Bureau, Heritage Room
 
11/14: Somerset, KY at 2:30pm,  Courtyard Marriott, Cumberland Room
 
11/15: Pikeville, KY at 8:30am, Hilton Garden Inn, Ballroom BC
 
11/16: Frankfort, KY at 8:30am, KBA Headquarters, 2nd Floor, Large classroom   
 
Presenter:
Speed Marriott - Owner / CEO, P1 Learning
Speed Marriott began his career in broadcasting over 30 years ago as a copywriter. He quickly discovered that copywriters drove cars from the previous decade, while account executives drove cars from the current decade. Based on this revelation the move was made to sales and he has never looked back.
  
 
Speed has worked for broadcast companies such as Shamrock Broadcasting (Disney), South Central Communications, and Entercom Communications. In 2000 Speed joined forces with Advantage Systems and in 2007 Speed partnered with broadcaster Katey Woolam to found the online training company, P1 Learning. Today P1 Learning caters to thousands of traditional broadcast stations and media based companies on an international basis.
 
Topic:
Embracing Digital Sales (Two Hour Session) 
As a media seller, you must become an absolute champion of both traditional and digital media. You are no longer just a Radio or TV rep, you are a brand and marketing specialist! And that's going to require you to set aside all of your pre-conceived media biases. In this session we will give you an understanding of...
* The Features & Benefits of Your Media Assets 
* Three Primary Types of Digital Media: Owned, Paid & Earned 
* The Definitions for Today's Top 10 Digital Terms 
* The Consumer Purchase Path
 
Whether it's digital or traditional media, the process of building a brand is the same. Embracing this is your first step toward success.  
 
KBA Offers Reimbursement as a Member Benefit

The Kentucky Broadcasters Association will reimburse broadcast stations licensed to a community in the Commonwealth of Kentucky and KBA members for NAB Show, Small Market Television Exchange, Country Radio Seminar and NAB/RAB Radio Show up to the annually approved amounts. Reimbursement amounts are approved by the Board of Directors at the Fall Board Meeting for the following year.

Approved Reimbursements for 2017:
* Country Radio Seminar - Registration Fee Only
* NAB Show, Las Vegas - Up to $1,000 per attendee
* RAB/NAB Radio Show, Austin TX - Up to $750 per attendee
* Small Market Television Exchange - Up to $1,000 per attendee

Reimbursement Requirements:
1. Reimbursement is to be submitted after the conference.
2. All reimbursements must be received within 60 days of the last day of the conference.
3. Each reimbursement must include the reimbursement form and applicable receipts (up to the approved amount.)
Reimbursable expenses include:
  • Registration Fees
  • Transportation
  • Lodging
  • Meals
4.  Each reimbursement must include a copy of the attendee's name badge from the conference.

To complete your online reimbursement form, Click here.     

The KBA has produced a 2017 membership directory.  Directories are available online and a hard copy will be available soon. To access the online directory, visit www.kba.org and click on the Member Directory tab. The password is kba@directory17. If you do not see yourself or your company, listed please contact Liza by emailing kba@kba.org or Karen at Karen@kba.org.  



 
The Kentucky Broadcasters Association presents...
Radio Advertising Bureau's   
        
Reach-Target-Engage: Integrated Marketing
 
One-Hour, Live SELLER Webinar
TUESDAY, NOVEMBER 14, 2017
(11:00 am Eastern/10:00 am Central/9:00 am Mountain/8:00 am Pacific)
OR
THURSDAY, NOVEMBER 16, 2017
(4:00 pm Eastern/3:00 pm Central/2:00 pm Mountain/1:00 pm Pacific)
Guest: Georgia Beasley, Futuri Media
 
 
Radio is uniquely-positioned to create consistent, seamless, multi-dimensional brand experiences for their listeners. From on-air to digital to mobile to events and more, radio stations are using multiple assets to capitalize profitably on their client's need for integrated marketing campaigns.
     
 
 
RAB WEBINAR CONNECTION DETAILS

and Enter as a GUEST using your FIRST AND LAST NAME.
   
Audio:over computer or 800-244-2500, PIN 550122#
NOTE: AdobeConnect recommends using Internet Explorer. If you do not have Internet Explorer, Safari is the next best.
 
 
SUPPORT:                                                                                                           Contact Adobe Support at: 800-422-3623. International support numbers are available at http://www.adobe.com/support/connect/connecthostedsupport.html. To contact RAB, call 800-232-3131 or email member_response@rab.com 
 



FREE LBS Training!  

Are you using this FREE member benefit? KBA offers access to the LBS Weekly Sales Videos free to all members! Your station's whole sales team can have their own personal LBS accounts at no additional cost! If you need login information, simply contact the KBA and we will be glad to help you get started. Don't miss out on these wonderful trainings!

Upcoming Webinar!

Nov. 14, Noon ET

How to Out-Prospect Old Prospectors & How to Control Automatic Thoughts

Two big subjects in one dynamic webcast. With the demise of Yellow Pages and newspaper advertising, product/service categories previously unavailable to broadcasters are now wide-open. In this information-packed session, Paul Weyland shows you how to prospect new local direct business in ways you haven't thought about before. During Q&A, be prepared to bring up product/service categories you are considering calling on and Paul will help you come up with ideas to pitch these new clients.
Then, Paul uncovers a dark and scary secret (Automatic Thoughts) that may be hampering your ability to reach your full potential, both as a sales person and as a human being.
 
Presented by Paul Weyland, LBS Broadcast Expert


This Week's 3 Videos: NADA, January, Auto Secrets!
 
   
NADA:  Eric Moore covers the FREE Market Beat report that NADA publishes every month. This is a great source of information as you prepare to call on your local car dealers!  
 
January: Sally Kohn covers some of the lesser-known holidays in the month of January. Did you know that January is the National Blood Donor Month? In this video, Sally offers some simple and effective ideas that you can take to your advertisers to help them get their year (and yours!) off to a great start!
  
Auto Secrets!: John Tkac presents auto secrets that all broadcasters need to know at the Oklahoma Broadcasters Association's 2016 annual conference. A special thank you to Vance Harrison and the OAB for permission to share this session with LBS members! 
 
 
 
Happy Selling!
Has your station scheduled an ABIP Inspection this year?
This is now a FREE Member Benefit.
Call the KBA office (888) 843-5221 or click here for details.
This service could save you thousands of dollars in FCC fines

In This Issue
Quick Links
Email Henry
Mark Your Calendar for These 2017-18 Events!


  


KBA Training Roadshow with P1 Learning
November 13-17



Next Board Meeting: January 18th, 2018 @9:30am, KBA Headquaters

eCast Distribution
Did you know you can add all team
members at your station to the eCast distribution list?
Simply send a list of all email
addresses that need to add to kba@kba.org.
EAS Schedule
The next required monthly test will be Nov.15 at 10:37am and will originate from EOC.
Wedding Planning with Pem
This eCast is sponsored by
"Wedding Planning with Pem," a
sweet fit for your advertisers.



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Kentucky Broadcasters Association | | www.kba.org | 101 Enterprise Drive
Frankfort, KY 40601