11/22/2017
Fishnet Syndication Adds Wedding Planning Show With Pem 
The KBA Congratulates our long-term Associate Member and Friend!
   
Dallas, 11/3/2017 - Fishnet Syndication announces adding new Wedding Planning Show with Pem which will be made available to radio stations immediately.   
 
The Wedding Professional, Pem Pfisterer Clark, hosts "Wedding Planning With Pem" which is now on radio stations. It is a 90-second feature that is available 7 days a week. This feature offers radio stations a sweet opportunity for local advertisers.  

About Pem Pfisterer:

Pem is a professional speaker, wedding planner, writer, retailer, radio and television personality and an ordained minister. With more than 1,400 episodes to date,  "Wedding Planning With Pem" delivers sound wedding planning advice, insider tips, answers to etiquette questions and money saving ideas in a format that informs and entertains.
 
"Wedding Planning With Pem" is in its 16th broadcast year on radio and is now starting its 8th season on television.  
 
Pem said,  "I'm looking forward to working with Mike Tyler and Fishnet Syndication! 'Wedding Planning With Pem' offers sound wedding planning advice, insider tips, answers to etiquette questions and money saving ideas.  Mike Tyler and Fishnet Syndication will help us grow our network of affiliates so more couples can plan their weddings and save BIG money by listening to 'Wedding Planning With Pem' on their favorite Radio station!"
 
"Wedding Planning With Pem" is a 90 second wedding lifestyle program of original content that delivers sound wedding planning advice, insider tips, answers to etiquette questions and money saving ideas in a format that informs and entertains. Marrying couples need stuff! And "Wedding Planning With Pem" offers unique sponsorship opportunities to clients who sell big ticket items and a wide range of products and services. The wedding industry is a $50 Billion/yr. market and stations find "Wedding Planning With Pem" an easy sell. 

About Fishnet Syndication:

Fishnet Syndication provides everything a syndicator or radio network needs to succeed. We provide syndicators with PR, affiliate sales, marketing and advertising sales. Our business model at Fishnet Syndication is simple: We let the creative people create their shows and we take care of everything else and get them paid.     
 
"This is exactly the type of feature we are looking for.  And being a 7 day a week feature, it offers radio stations more advertising opportunities. Weddings are a 50 billion dollar a year  industry and this feature offers radio stations an opportunity to reach new potential advertisers.  We are excited to be adding this feature to our growing list of shows and features," said Partner in Fishnet Syndication, Mike Tyler.


 
YOU!

For The Kentucky Broadcasters Association our members and sponsors are our lifeline. We are so THANKFUL for you every year! Your loyalty is crucial to our success and existence. So as we count our blessings surrounded by our families this year, we'll count you twice!  The KBA office will be closed on Thursday, Nov. 23 and Friday, Nov. 24th in observance of the Holiday.  

We want to say 'thank you' to our TV, Radio and Associate members for another successful year. We couldn't be more blessed than to work for you, the Kentucky Broadcasters Association. 

-Henry, Karen, Liza and Lisa
 
 
State Leadership Conference 2018

Mark your calendars! The State Leadership Conference will be held February 27 and 28 in Washington, DC. If you are interested in attending, please email Karen by Monday, December 11, 2017 at karen@kba.org.   
 
All KBA Members are invited to attend a memorial tribute for Nolan Kenner
 

Memorial Tribute to Nolan Kenner

Station Manager WSFC-AM WSEK- FM 1975-80
Manager/Owner First Radio Inc. Somerset 1980-2001








What: An outdoor gathering of family, friends and all who admired Nolan's broadcasting career.  

When: Thursday, December 14, 2017 3:00pm EST

Where: 101 First Radio Lane, Somerset, Kentucky

Following this memorial tribute join us for a "Celebration of Nolan Kenner's life" at Mellow Mushroom, 2520 Monticello Street, Somerset, KY

Appetizers and beverages with be provided, highlighted with treasured stories and video of Nolan's life. 

Please RSVP: 
Chirs Kenner  chrisk.ecv@gmail.com, 859-322-1804
OR Jo Shelly joshellyo8@gmail.com, 606-219-8608.

In lieu of flowers, donations may be made to the Michael J. Fox foundation. Click here to make a donation today. 
KBA Offers Reimbursement as a Member Benefit

The Kentucky Broadcasters Association will reimburse broadcast stations licensed to a community in the Commonwealth of Kentucky and KBA members for NAB Show, Small Market Television Exchange, Country Radio Seminar and NAB/RAB Radio Show up to the annually approved amounts. Reimbursement amounts are approved by the Board of Directors at the Fall Board Meeting for the following year.

Approved Reimbursements for 2017:
* Country Radio Seminar - Registration Fee Only
* NAB Show, Las Vegas - Up to $1,000 per attendee
* RAB/NAB Radio Show, Austin TX - Up to $750 per attendee
* Small Market Television Exchange - Up to $1,000 per attendee

Reimbursement Requirements:
1. Reimbursement is to be submitted after the conference.
2. All reimbursements must be received within 60 days of the last day of the conference.
3. Each reimbursement must include the reimbursement form and applicable receipts (up to the approved amount.)
Reimbursable expenses include:
  • Registration Fees
  • Transportation
  • Lodging
  • Meals
4.  Each reimbursement must include a copy of the attendee's name badge from the conference.

To complete your online reimbursement form, Click here.     

The KBA has produced a 2017 membership directory.  Directories are available online and a hard copy will be available soon. To access the online directory, visit www.kba.org and click on the Member Directory tab. The password is kba@directory17. If you do not see yourself or your company, listed please contact Liza by emailing kba@kba.org or Karen at Karen@kba.org.  



 
The Kentucky Broadcasters Association presents...
Radio Advertising Bureau's   
         
Talent Endorsements
One-Hour, Live SELLER Webinar

TUESDAY, DECEMBER 12, 2017
(11:00 am Eastern/10:00 am Central/9:00 am Mountain/8:00 am Pacific)
OR
THURSDAY, DECEMBER 14, 2017
(4:00 pm Eastern/3:00 pm Central/2:00 pm Mountain/1:00 pm Pacific)
Guest:  Jeff McHugh
    
 
The most effective advertising is Word-of-Mouth; which is why clients will pay a premium for talent endorsements.  Learn the 'dos' and 'don'ts' of applying and leveraging your station's live talent endorsement opportunities.
 
RAB WEBINAR CONNECTION DETAILS

Join:  http://rab.adobeconnect.com/talent_endorsements/ and Enter as a GUEST using your FIRST AND LAST NAME.

Audio:  over computer or 800-244-2500, PIN 550122#
NOTE:  AdobeConnect recommends using Internet Explorer.  If you do not have Internet Explorer, Safari is the next best.

SUPPORT                                                                                         Contact Adobe Support at: 800-422-3623. International support numbers are available at   http://www.adobe.com/support/connect/connecthostedsupport.html. To contact RAB, call 800-232-3131 or email member_response@rab.com.  



FREE LBS Training!  

Are you using this FREE member benefit? KBA offers access to the LBS Weekly Sales Videos free to all members! Your station's whole sales team can have their own personal LBS accounts at no additional cost! If you need login information, simply contact the KBA and we will be glad to help you get started. Don't miss out on these wonderful trainings!

This week's 3 videos are: Branding, Retargeting, and Vital Auto Terms Series!
 
Branding: Mark Levy answers live questions from broadcasters! In this segment, he deals with the following questions:
▪ How can you build confidence in representing your brand?
▪ When selling radio, I am sometimes bombarded because we do not sell digital advertising. How does our brand get around that? They don't even want to talk after they hear we don't have that as an option sometimes.
▪ How do you know you are representing yourself correctly to your clients?

  
Retargeting: In this powerful session, Mark Landon of Recrue Media reveals that the four primary benefits of retargeting revolve around the real and practical concept of Audience Management. In this segment, Mark focuses on retargeting's capabilities in relation to audience outreach and conversions. If your station already offers retargeting services, that's great! If not, then you will definitely want to know what your local competition is offering to your customers!
  
  Vital Auto Terms Series! :   In this series, John Tkac presents the twenty-five terms you need to know when you call on local auto dealers!
 
 
 
Happy Selling!
Has your station scheduled an ABIP Inspection this year?
This is now a FREE Member Benefit.
Call the KBA office (888) 843-5221 or click here for details.
This service could save you thousands of dollars in FCC fines

In This Issue
Quick Links
Email Henry
Mark Your Calendar for These 2018 Events!


  


 


Next Board Meeting: January 18th, 2018 @9:30am, KBA Headquarters



State Leadership Conference
February 27-28, 2018

NAB Show, Las Vegas, NV
April 7-12, 2018

eCast Distribution
Did you know you can add all team
members at your station to the eCast distribution list?
Simply send a list of all email
addresses that need to add to kba@kba.org.
EAS Schedule
The next required monthly test will be Wednesday, December 13 at 12:07am and will originate from WUKY-FM.
Wedding Planning with Pem
This eCast is sponsored by
"Wedding Planning with Pem," a
sweet fit for your advertisers.



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Kentucky Broadcasters Association | | www.kba.org | 101 Enterprise Drive
Frankfort, KY 40601