November 3,  2017
EAS Advisory: Multi-lingual EAS Questions
Attn: Management, Engineering, Designated Chief Operator

   
The due date is  for these reports is Monday, November 6th. As of noon today, our SECC Chair, Greg Happel, estimates approximately 100 stations have reported. Kentucky has over 300 stations.
 
An improved Report Form has been posted on the web site KBA.org. Click here to view. This form should streamline reporting, especially for multiple station owners.
KY stations should send reports to:
 
Greg Happel, Chairman
Kentucky S.E.C.C.
EAS Coordinator
Again, send reports to Greg-EASinfo@KBA.org
  
Click to view: 

 
STEVE NEWBERRY JOINS NAB AS EVP FOR
STRATEGIC PLANNING/SPECIAL PROJECTS
 
WASHINGTON -- NAB President and CEO Gordon Smith announced today that  former NAB  Joint Board Chairman Steve Newberry has joined the NAB as Executive Vice President for Strategic Planning/Special Projects.  
 
Newberry, 55, has been a Washington-based communications consultant since 2015. He served as chairman of NAB's Joint Board of Directors from 2009 to 2011. He is the President and CEO of Glasgow, KY-based Commonwealth Broadcasting.  
 
"Steve Newberry is a broadcaster's broadcaster, and he has been a remarkable advocate for our great business in his home state of Kentucky and in the halls of Congress," said Smith. "For nearly 20 years, Steve has been at the center of most of the major policy discussions that impact free and local broadcasting, both as an owner and as an NAB Board member. He will be a tremendous asset to NAB and our member stations as a full-time NAB employee."
 
As EVP for Strategic Planning/Special Projects, Newberry will focus on multiple NAB initiatives, including the construction of a new NAB headquarters in the Capitol Riverfront section of Washington. The planned relocation of NAB from its Dupont Circle location was the culmination of a rigorous search for a location with easy access to Capitol Hill that will allow NAB to improve its advocacy efforts. NAB expects to move into the new building in 2019.
Newberry began his broadcasting career at the age of 14 and became a station owner at the age of 21. Besides serving as NAB Joint Board chair and Radio Board chair, he served a stint as president of the Kentucky Broadcasters Association. Newberry has also been active in public broadcasting, having served for six years as a member of the national board of trustees of America's Public Television Stations and five years as chairman of the Authority for Kentucky Educational Television. Newberry has testified on Capitol Hill on behalf of NAB on multiple occasions.  
 
About NAB
The National Association of Broadcasters is the premier advocacy association for America's broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.
###
 The Deadline to Register is TODAY Friday, November 3rd!
Turn your prospects into clients with this informative session!

Managers, you won't want to miss this opportunity for your sales team, register today.  This is a FREE member benefit! 

 
Who:
Managers & Sellers 
 
When/Where:
11/13: Paducah, KY at 8:30am
11/13: Madisonville, KY at 2:30pm
11/14: Elizabethtown, KY at 8:30am
11/14: Somerset, KY at 2:30pm
11/15: Pikeville, KY at 8:30am
11/15: Morehead, KY at 2:30pm
11/16: Frankfort, KY at 8:30am
 
Presenter:
Speed Marriott - Owner / CEO, P1 Learning
Speed Marriott began his career in broadcasting over 30 years ago as a copywriter. He quickly discovered that copywriters drove cars from the previous decade, while account executives drove cars from the current decade. Based on this revelation the move was made to sales and he has never looked back.

Speed has worked for broadcast companies such as Shamrock Broadcasting (Disney), South Central Communications, and Entercom Communications. In 2000 Speed joined forces with Advantage Systems and in 2007 Speed partnered with broadcaster Katey Woolam to found the online training company, P1 Learning. Today P1 Learning caters to thousands of traditional broadcast stations and media based companies on an international basis.

Topic:
Embracing Digital Sales (Two Hour Session)
As a media seller, you must become an absolute champion of both traditional and digital media. You are no longer just a Radio or TV rep, you are a brand and marketing specialist! And that's going to require you to set aside all of your pre-conceived media biases. In this session we will give you an understanding of...
* The Features & Benefits of Your Media Assets
* Three Primary Types of Digital Media: Owned, Paid & Earned
* The Definitions for Today's Top 10 Digital Terms
* The Consumer Purchase Path
 
Whether it's digital or traditional media, the process of building a brand is the same. Embracing this is your first step toward success.
 
Click here to register today!

KBA Offers Reimbursement as a Member Benefit

The Kentucky Broadcasters Association will reimburse broadcast stations licensed to a community in the Commonwealth of Kentucky and KBA members for NAB Show, Small Market Television Exchange, Country Radio Seminar and NAB/RAB Radio Show up to the annually approved amounts. Reimbursement amounts are approved by the Board of Directors at the Fall Board Meeting for the following year.

Approved Reimbursements for 2017:
* Country Radio Seminar - Registration Fee Only
* NAB Show, Las Vegas - Up to $1,000 per attendee
* RAB/NAB Radio Show, Austin TX - Up to $750 per attendee
* Small Market Television Exchange - Up to $1,000 per attendee

Reimbursement Requirements:
1. Reimbursement is to be submitted after the conference.
2. All reimbursements must be received within 60 days of the last day of the conference.
3. Each reimbursement must include the reimbursement form and applicable receipts (up to the approved amount.)
Reimbursable expenses include:
  • Registration Fees
  • Transportation
  • Lodging
  • Meals
4.  Each reimbursement must include a copy of the attendee's name badge from the conference.

To complete your online reimbursement form, Click here.     

The KBA has produced a 2017 membership directory.  Directories are available online and a hard copy will be available soon. To access the online directory, visit www.kba.org and click on the Member Directory tab. The password is kba@directory17. If you do not see yourself or your company, listed please contact Liza by emailing kba@kba.org or Karen at Karen@kba.org.  



 
The Kentucky Broadcasters Association presents...
Radio Advertising Bureau's   
             
      The Secrets of Motivation        
           
One-Hour, Live MANAGEMENT Webinar
WEDNESDAY, NOVEMBER 8, 2017
(1:00 pm Eastern/12:00 pm Central/11:00 am Mountain/10:00 am Pacific)
 
Presenter: Jeff Schmidt, RAB's SVP of Professional Development
 
Everything you thought you knew about how to motivate people - at work, at school, at home - is wrong. In this webinar we share the secrets to high performance and satisfaction in today's world.
 
RAB WEBINAR CONNECTION DETAILS

Join: http://rab.adobeconnect.com/secrets_motivation/ and Enter as a GUEST using your FIRST AND LAST NAME.

Audio: over computer or 800-244-2500, PIN 550122#
NOTE: AdobeConnect recommends using Internet Explorer. If you do not have Internet Explorer, Safari is the next best.   
SUPPORT              
                                                                                                                               
Contact Adobe Support at: 800-422-3623. International support numbers are available at http://www.adobe.com/support/connect/connecthostedsupport.html . To contact RAB, call 800-232-3131 or email member_response@rab.com. 
 



 
The Kentucky Broadcasters Association presents...
Radio Advertising Bureau's   
        
Reach-Target-Engage: Integrated Marketing
 
One-Hour, Live SELLER Webinar
TUESDAY, NOVEMBER 14, 2017
(11:00 am Eastern/10:00 am Central/9:00 am Mountain/8:00 am Pacific)
OR
THURSDAY, NOVEMBER 16, 2017
(4:00 pm Eastern/3:00 pm Central/2:00 pm Mountain/1:00 pm Pacific)
Guest: Georgia Beasley, Futuri Media
 
 
Radio is uniquely-positioned to create consistent, seamless, multi-dimensional brand experiences for their listeners. From on-air to digital to mobile to events and more, radio stations are using multiple assets to capitalize profitably on their client's need for integrated marketing campaigns.
     
 
 
RAB WEBINAR CONNECTION DETAILS

and Enter as a GUEST using your FIRST AND LAST NAME.
   
Audio:over computer or 800-244-2500, PIN 550122#
NOTE: AdobeConnect recommends using Internet Explorer. If you do not have Internet Explorer, Safari is the next best.
 
 
SUPPORT:                                                                                                           Contact Adobe Support at: 800-422-3623. International support numbers are available at http://www.adobe.com/support/connect/connecthostedsupport.html. To contact RAB, call 800-232-3131 or email member_response@rab.com 
 



FREE LBS Training!  

Are you using this FREE member benefit? KBA offers access to the LBS Weekly Sales Videos free to all members! Your station's whole sales team can have their own personal LBS accounts at no additional cost! If you need login information, simply contact the KBA and we will be glad to help you get started. Don't miss out on these wonderful trainings!

Upcoming Webinar!

Nov. 14, Noon ET

How to Out-Prospect Old Prospectors & How to Control Automatic Thoughts

Two big subjects in one dynamic webcast. With the demise of Yellow Pages and newspaper advertising, product/service categories previously unavailable to broadcasters are now wide-open. In this information-packed session, Paul Weyland shows you how to prospect new local direct business in ways you haven't thought about before. During Q&A, be prepared to bring up product/service categories you are considering calling on and Paul will help you come up with ideas to pitch these new clients.
Then, Paul uncovers a dark and scary secret (Automatic Thoughts) that may be hampering your ability to reach your full potential, both as a sales person and as a human being.
 
Presented by Paul Weyland, LBS Broadcast Expert


This Week's 3 Videos: Digital Q&A, Objections, Excellence Series!
 
   
Digital Q&A:  LBS Digital Expert, Steve Weaver answers LIVE broadcaster questions! In this segment, he covers:
   
▪ Our manager prefers that we sell the entire budget into broadcast and only sell digital if they won't consider a 100% broadcast buy. What are the dangers of this type of strategy?
▪ How do we counter-sell a client's digital campaign?
▪ What are the best ways to explain retargeting, display, and mobile delivery to potential clients?
▪ How do I critique an advertiser's or prospect's website without hurting their feelings?
 
 
Objections: Eric Moore brings us the three categories that 80% of all sales objections fall into and helps you prepare to have ready responses for them.
 
  
Excellence Series!: In this series, Gary Moore discusses helping potential advertisers develop a fuller understanding of the importance of advertising.
 
 
 
Happy Selling!
Has your station scheduled an ABIP Inspection this year?
This is now a FREE Member Benefit.
Call the KBA office (888) 843-5221 or click here for details.
This service could save you thousands of dollars in FCC fines

In This Issue
Quick Links
Email Henry
Mark Your Calendar for These 2017-18 Events!


  


KBA Training Roadshow with P1 Learning
November 13-17



Next Board Meeting: January 18th, 2018 @9:30am, KBA Headquaters

eCast Distribution
Did you know you can add all team
members at your station to the eCast distribution list?
Simply send a list of all email
addresses that need to add to kba@kba.org.
EAS Schedule
The next required monthly test will be Nov.15 at 10:37am and will originate from EOC.
Wedding Planning with Pem
This eCast is sponsored by
"Wedding Planning with Pem," a
sweet fit for your advertisers.



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Kentucky Broadcasters Association | | www.kba.org | 101 Enterprise Drive
Frankfort, KY 40601