12/15/2017
 "Across Kentucky" Radio Program Changing Hands


With the airing of "Across Kentucky" for Friday, December 29, Mike 
Feldhaus will be concluding his regular contract work with Farm Bureau for production of that daily program.  As some of 
you know,  Mike offi cially retired in '09 but stayed on in a free lance role producing Across Kentucky which he says he enjoyed very much. Mike and his wife Sandy plan to do a little more traveling in the coming months.

Across Kentucky will continue, in the able hands of Alan Watts who some of you know has filled in for Mike on the program from time to time in the last year or so.  He'll do a great job.

Mike says, "I thank all of you in the broadcast industry for your support and encouragement over the years and while I look forward to "kicking back" full time; I know I will miss production of the show and for sure will miss the relationships I had with so many of you.   In recent years, for a few of you , I've been producing commercial spots, tags, promos and the like, and I will continue to do that and hope to build that list of clientele; so if you have a need in that vein shoot an email my way and we can discuss.  Drop me a line anytime at: mikefeldhaus@twc.com."

Congratulations  to KBA Member Station, Newstalk 1240 WSFC  on Celebrating 70 years! 

The KBA would like to extends our congratulations to Newstalk WSFC on celebrating 70 years on air. WSFC's first broadcast was in December of 1947.  

Annual Conference 2017 Photos and Recorded Sessions 

Please click here  or visit our webpage to view photos, videos of the educational sessions and a taped recording of the awards banquet from the 2017 Annual Conference held last October.  

Your password to view the taped sessions is "kba2017".  
 
State Leadership Conference 2018

Mark your calendars! The State Leadership Conference will be held February 27 and 28 in Washington, DC.  
KBA Offers Reimbursement as a Member Benefit

The Kentucky Broadcasters Association will reimburse broadcast stations licensed to a community in the Commonwealth of Kentucky and KBA members for NAB Show, Small Market Television Exchange, Country Radio Seminar and NAB/RAB Radio Show up to the annually approved amounts. Reimbursement amounts are approved by the Board of Directors at the Fall Board Meeting for the following year.

Approved Reimbursements for 2017:
* Country Radio Seminar - Registration Fee Only
* NAB Show, Las Vegas - Up to $1,000 per attendee
* RAB/NAB Radio Show, Austin TX - Up to $750 per attendee
* Small Market Television Exchange - Up to $1,000 per attendee

Reimbursement Requirements:
1. Reimbursement is to be submitted after the conference.
2. All reimbursements must be received within 60 days of the last day of the conference.
3. Each reimbursement must include the reimbursement form and applicable receipts (up to the approved amount.)
Reimbursable expenses include:
  • Registration Fees
  • Transportation
  • Lodging
  • Meals
4.  Each reimbursement must include a copy of the attendee's name badge from the conference.

To complete your online reimbursement form, Click here.     

The KBA has produced a 2017 membership directory.  Directories are available online and a hard copy will be available soon. To access the online directory, visit www.kba.org and click on the Member Directory tab. The password is kba@directory17. If you do not see yourself or your company, listed please contact Liza by emailing kba@kba.org or Karen at Karen@kba.org.  



 

Did you miss this month's Seller Webinar from the Radio Advertising Bureau? 

No worries! You have 5 more days to view a recording of the webinar by clicking here.  The link includes a survey, PDF of the slides, the on demand webinar, etc.

         
Talent Endorsements
One-Hour, Live SELLER Webinar

 
The most effective advertising is Word-of-Mouth; which is why clients will pay a premium for talent endorsements.  Learn the 'dos' and 'don'ts' of applying and leveraging your station's live talent endorsement opportunities.
 



FREE LBS Training!  

Are you using this FREE member benefit? KBA offers access to the LBS Weekly Sales Videos free to all members! Your station's whole sales team can have their own personal LBS accounts at no additional cost! If you need login information, simply contact the KBA and we will be glad to help you get started. Don't miss out on these wonderful trainings!

This week's 3 videos are: Digital Expert, Winning Clients Hearts, Integrating Your Solutions Series 
 
Digital Expert:  LBS Digital Expert, Steve Weaver answers LIVE broadcaster questions! In this segment, he covers:
▪ For a client, is a 'do it yourself website' just a horrible idea or is it better than nothing?
▪ How do you distribute blogs for a client and how do you monetize this?
▪ Do you think that Facebook numbers can be misleading for clients and do you think that clients know what those numbers mean?

  
Winning Clients Hearts: Paul Weyland explains how to find the way into the key business issues that your customers (and their customers!) hold near and dear.
  
Integrating Your Solutions Series:   In this series, Gary Moore discusses integrating ALL of your station's advertising solutions to produce incremental revenue!
 
 
Happy Selling!
Has your station scheduled an ABIP Inspection this year?
This is now a FREE Member Benefit.
Call the KBA office (888) 843-5221 or click here for details.
This service could save you thousands of dollars in FCC fines

In This Issue
Quick Links
Email Henry
Mark Your Calendar for These 2018 Events!


  


 


Next Board Meeting: January 18th, 2018 @9:30am, KBA Headquarters



State Leadership Conference
February 27-28, 2018

NAB Show, Las Vegas, NV
April 7-12, 2018

eCast Distribution
Did you know you can add all team
members at your station to the eCast distribution list?
Simply send a list of all email
addresses that need to add to kba@kba.org.
EAS Schedule
The next required monthly test will be Wednesday, December 13 at 12:07am and will originate from WUKY-FM.
Wedding Planning with Pem
This eCast is sponsored by
"Wedding Planning with Pem," a
sweet fit for your advertisers.



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Kentucky Broadcasters Association | | www.kba.org | 101 Enterprise Drive
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