February 3, 2017

FCC Votes on Correspondence File Issue

At a meeting of the 'new' Commission, earlier this week, broadcasters received a couple of significantly beneficial rule changes.
The FCC voted to eliminate the need for commercial broadcasters to retain letters and emails from the public in their public inspection file. This removes the last piece of broadcasters' local paper public files. Additionally, the FCC concluded that because commercial broadcasters will no longer need to maintain correspondence from the public, licensees will also no longer need to summarize correspondence from the public related to violent programming when renewing their license. This last piece was up in the air, until recently, with FCC leadership, but they ultimately came out our way. The Commission directed the Media Bureau to revise renewal Form 303-S, to be consistent with this decision.

Bear in mind, broadcasters MUST CONTINUE to operate under the current rules and maintain the letters file locally and use the existing form 303-S, until these rule changes are officially enacted. The KBA will advise, via eCast, when this occurs.

Also, in this proceeding, the FCC eliminated the requirement for cable operators to maintain a local public file with their cable headend location. Instead of the local file, however, the FCC directed cable operators to either respond to individual requests for this information from broadcasters or to upload the information to the FCC's online public inspection file (OPIF) system.

  A Message From the President's Desk
KBA President & CEO, Henry Lackey is working on a power point presentation on the power of  the television and radio industry in Kentucky. Henry will be traveling across the state in the near future to present this power point that will be customized to your section of the state. We want audio and video clips, for example, WYMT television in Hazard and any number of radio stations in Eastern Kentucky. Preferably, these clips should be no more than 30 seconds in length to adhere to the time limitations of the presentation. Both national and state broadcast statistics will be included. These should be stories that were large in nature from floods, tornadoes, major industry being announced and criminal activities that had a direct impact on the area, such as the heroin epidemic.  We are seeking audio and video clips that demonstrate the power of radio and television from your region. Stories that  listeners and viewers would immediately recognize and have made a  direct impact on their lives. Henry and Karen will create a power point with possibly your audio-video cuts that will be presented to civic clubs, churches and schools throughout the state.
As a result, the KBA is asking for your help. If you have any news clips from a significant event that occurred in the past few years in your area, if you could please forward a copy of the video to
The deadline to receive all video clips in Friday, February 10, 2016.

We anticipate a large participation from radio and television stations, so not all contributions will be able to be used, but we will try our best to use as many as we can. The main thrust is to show the power of radio and television as we present this power point to leaders in your area.While in your area, Henry will be visiting with local radio and television stations.  
Thank you PEP Supporting Stations

Your Support of the Public Education Partnership (PEP) Program is integral to the work of the KBA and the services provided to our members. PEP provides the means by which the KBA brings trainings, workshops and the annual conference to members all FREE of charge. KBA provides monthly PEP reports to our sponsors, and those reports show which stations run PEP commercials, the number of spots played and the value of those spots. So don't forget to send monthly affidavits to the KBA--your stations deserve recognition for your support of PEP.

Send your affidavits to PEP Coordinator, Lisa Gross at pep@kba.org or to the KBA at 101 Enterprise Drive in Frankfort, KY. For more details, visit the PEP page on the KBA website. Thank you for supporting PEP. 

The KBA Association presents. . .
Radio Advertising Bureau's 

The 10 Things We Learned At CES That Will Impact Radio In 2017 (and beyond)  
One-Hour, Live SELLER Webinar

(11:00 am Eastern/10:00 am Central/9:00 am Mountain/8:00 am Pacific)
(4:00 pm Eastern/3:00 pm Central/2:00 pm Mountain/1:00 pm Pacific)
Guests: Fred and Paul Jacobs 

CES is the world's biggest technology show, and this year was no exception. Fred and Paul Jacobs took a tour of radio execs to CES this year, and came back with some major takeaways for radio broadcasters. From new innovations with the "connected car," the Internet of Things, and smart devices that even include a "smart umbrella," the Jacobs brothers will take you onto the floor of the Las Vegas Convention Center.

Join:  http://rab.adobeconnect.com/connected-car/ and Enter as a GUEST using your FIRST AND LAST NAME.

Audio: over computer or 800-244-2500, PIN 550122#
NOTE: AdobeConnect recommends using Internet Explorer. If you do not have Internet Explorer, Safari is the next best.   
SUPPORT                                                                                                                                             Contact Adobe Support at: 800-422-3623. International support numbers are available at  http://www.adobe.com/support/connect/connecthostedsupport.html. To contact RAB, call 800-232-3131 or email member_response@rab.com.

Upcoming Webinar
Tuesday, February 14 - Noon ET

Automotive Advertising for 2017 
... How to Position Local Broadcast to Dealers!

There was once a time that large amounts of local automotive ad dollars were automatically allocated to broadcast. Not always so anymore. We'll discuss how to engage today's automotive dealer and how to position your broadcast and digital assets so you get more than your fair share. Gain a competitive edge in your marketplace and discover nuggets to fine tune your conversations with your auto dealers. Don't miss this practical webinar!

Presented by: John Tkac, LBS Automotive Expert and Former Car Dealer

Click Here to Register!

FREE LBS Training!    
Are you using this FREE member benefit? KBA offers access to the LBS Weekly Sales Videos free to all members!  Your station's whole sales team can have their own personal LBS accounts at no additional cost! If you need login information, simply contact the KBA and we will be glad to help you get started. Don't miss out on these wonderful trainings! 

This Week's Vide
os: Time Monsters, Big Thinking in Small Markets, Using NADA Data Series

Time Monsters: Mark Levy shares his thoughts on how to defeat time monsters! In this session, he discusses prioritization, the Eisenhower Matrix, delegation, and more!
Big Thinking in Small Markets: Paul Weyland discusses why radio and television sales pros in small markets have a distinct sales advantage over their peers in larger markets.

Using NADA Data Series: Gary Moore shows us how to use freely available marketing data to gain trust with local auto dealers. Don't miss this!
In This Issue
This ECast is sponsored by  "Wedding Planning with Pem," a sweet fit for your advertisers.


KBA Annual Conference
October 8-10, 2017
Louisville, KY
eCast Distribution
Did you know you can add all team members at your station to the eCast distribution list?

Simply send a list of all email addresses that need to be added to kba@kba.org.
EAS Schedule
The next required
monthly test will be
Feb. 8 at 12:07am 
and will originate from
Mark Your Calendar for these 2016 Events!
KBA Conference- 2017!
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Has your station scheduled an ABIP Inspection this year?
This is now a FREE Member Benefit.
Call the KBA office (888) 843-5221 or click here for details.
This service could save you thousands of dollars in FCC fines.

Derron Steenbergen, KBA Chairman

Henry G. Lackey, President/CEO