February 24, 2017

KBA Welcomes New PEP Sponsor
 
The KBA is pleased to announce that a new sponsor has joined the PEP family. The Kentucky Justice & Public Safety Cabinet has produced a :30 TV spot that will begin running during the first full week of March. Within a few weeks the radio commercial will be ready. Stay tuned! This spot is focused on drug abuse prevention and is part of the cabinet's mission to inform the public about the dangers of drug abuse and how to get help.

A special thanks to Secretary of Justice John Tilly and Special Assistant on this project, Mike Wynn. 
 
"The Justice & Public Safety Cabinet provides services and resources to people throughout the Commonwealth," said KBA President/CEO Henry G. Lackey. "Through the PEP Program, the cabinet will be able to communicate statewide about important issues and connect people with the help and programs they need."
 
The Justice & Public Safety Cabinet is also working on radio spots. Information about those will be shared with stations as soon as the spots are ready to run.

To view the Justice and Public Safety Cabinets spot click here
   
 
Currently, there are seven PEP sponsors:
  • Council on Postsecondary Education
  • GEAR Up Kentucky
  • Governor's Office of Agricultural Policy
  • Justice & Public Safety Cabinet
  • Kentucky Adult Education
  • KY 811
  • Transportation Cabinet
 
E ach year in Kentucky, more than 300 radio stations and nearly 30 TV stations participate in the Public Education Partnership (PEP). Stations air more than 500,000 spots, with a value of $10.6 million - that's a return of more than 10-to-1 for PEP sponsors.

That is a win for all because...

Your Support of the Public Education Partnership (PEP) Program is integral to the work of the KBA and the services provided to our members. PEP provides the means by which the KBA brings trainings, workshops and the annual conference to members all FREE of charge. KBA provides monthly PEP reports to our sponsors, and those reports show which stations run PEP commercials, the number of spots played and the value of those spots. So don't forget to send monthly affidavits to the KBA--your stations deserve recognition for your support of PEP.

Send your affidavits to PEP Coordinator, Lisa Gross at pep@kba.org or to the KBA at 101 Enterprise Drive in Frankfort, KY.  For more details, visit the PEP page on the KBA website. Thank you for supporting PEP.  
 


Congratulations to WKDZ-FM and WPSD-TV!
The KBA is Proud of You!

The 8th annual Second Street Awards were held on February 16, 2017. The awards honor media companies across North American in 26 categories for their outstanding contests, ballots, quizzes, and e-commerce programs. Together, these promotions translate to millions of dollars in revenue for media companies.
    •  WKDZ-FM- Cadiz, KY Best Native Quiz (finalist), Best Metro Ballot (finalist), Best  Advertiser (finalist),  Best Small Market Program(finalist).
    • WPSD-TV- Paducah, KY -Best Advertiser Program (finalist), Best Mid Size Market Program (finalist)
Robert E. Johnson

The KBA extends condolences to the family and friends of Robert E. Johnson, who passed away Friday, February 17, at the age of 89. 
 
Mr. Johnson was a native of Louisville and later moved to Georgetown, where he started WAXU-AM (Top Gun) and WBBE-FM. Mr. Johnson also started Georgetown's first cable TV system and was instrumental in getting WRVG-LP on the air. (WRVG is a low-power radio station owned by Georgetown College.)
 
He was an aviation enthusiast and a founding member of both the Georgetown/Scott County Airport Board and the Kentucky Aviation Museum.

Henry Lackey shared his memory by saying, "I had the privilege to work for Mr. Johnson at WAXU in 1968 as a DJ.  Very smart professional broadcaster. In fact, Mr. Johnson did his own radio station engineering and was also a licensed attorney. He helped many a young person get started in the radio business . One of the many young radio talent, was Bill Stakelin, whose air name at WAXU was 'Wild Willy King of the Killocycles'!  Bill later became manager of WVLK in Lexington and then the president of the Radio Advertising Bureau. WAXU is only one of three 10,000 watt AM radio stations in Kentucky. Bob Johnson will be missed. " 
 
Mr. Johnson is survived by his wife, Grace; two sons; three step-children; and many grandchildren and great-grandchildren.
 
A memorial service will be held at 4 p.m. Saturday, February 25, at Johnson's Funeral Home in Georgetown. Visitation will be from 3 p.m. until service time. Memorials may be made to the Salvation Army.



Attention Students! Scholarships Available!
 
The IEEE Broadcast Technology Society/ AFCCE  Announces Jules Cohen Memorial Scholarship 
The IEEE Broadcast Technology Society and the Association of Federal Communications Consulting Engineers will award scholarships of up to $10,000 to promising undergraduate and graduate students at accredited U.S. universities interested in a career in broadcast engineering.

For More information, click here


KBA Conference Reimbursements 2017
 
The KBA Board met at the KBA Headquarters on Thursday, January 26, 2017. As a result, members voted on conference reimbursements for 2017. The conference reimbursements are as follows:
  • Up to $1,000 Small Market Exchange
  • Up to $399 Country Radio Show
  • Up to $1,000 NAB Show
  • Up to $1,000 for the NAB Radio Show

Attendees of these events must provide KBA staff with a copy of their name badge and receipts of all expenses.  



The KBA Association presents. . .
Radio Advertising Bureau's 

     Harnessing the Strength of High Achievers   
              

One-Hour, Live MANAGEMENT Webinar

WEDNESDAY, MARCH 8, 2017
(1:00 pm Eastern/12:00 pm Central/11:00 am Mountain/10:00 am Pacific)

Guest: Darryl Sims, Former NFL Player/Coach   

High achievers have strong ego drives. They tend to run and gun, pay little attention to rules, and are very passionate about winning. A team's success is dependent on everyone working together towards a common goal. While these two concepts seem at odds, they aren't. Find the balance that turns high performance individuals into the heart of a high-performance team.

RAB WEBINAR CONNECTION DETAILS

Join: http://rab.adobeconnect.com/high_achievers/ and Enter as a GUEST using your FIRST AND LAST NAME.

Audio: over computer or 800-244-2500, PIN 550122#
NOTE: AdobeConnect recommends using Internet Explorer. If you do not have Internet Explorer, Safari is the next best.   
SUPPORT                                                                                                                    Contact Adobe Support at: 800-422-3623. International support numbers are available at http://www.adobe.com/support/connect/connecthostedsupport.html. To contact RAB, call 800-232-3131 or email member_response@rab.com.
 

The KBA  presents. . .
Radio Advertising Bureau's 
 
Beg, Borrow, or Steal;Events as New Revenue in Any Market

One-Hour, Live SELLER Webinar

TUESDAY, MARCH 21, 2017
(11:00 am Eastern/10:00 am Central/9:00 am Mountain/8:00 am Pacific)

OR

THURSDAY, MARCH 23, 2017
(4:00 pm Eastern/3:00 pm Central/2:00 pm Mountain/1:00 pm Pacific)
Guest: Matt Coen, Second Street
  
With the massive reach of radio combined with the targetability and engagement of digital, events are a terrific source of new revenue for markets of every size. Get the best ideas of 2016 in this webinar; ideas you can use today.

RAB WEBINAR CONNECTION DETAILS

   
Join: http://rab.adobeconnect.com/beg_borrow_steal/ and Enter as a GUEST using your FIRST AND LAST NAME.

Audio: over computer or 800-244-2500, PIN 550122#
NOTE: AdobeConnect recommends using Internet Explorer. If you do not have Internet Explorer, Safari is the next best.   
SUPPORT                                                                                                                                              Contact Adobe Support at: 800-422-3623. International support numbers are available at http://www.adobe.com/support/connect/connecthostedsupport.html. To contact RAB, call 800-232-3131 or email member_response@rab.com.
 





FREE LBS Training!    
 
Are you using this FREE member benefit? KBA offers access to the LBS Weekly Sales Videos free to all members!  Your station's whole sales team can have their own personal LBS accounts at no additional cost! If you need login information, simply contact the KBA and we will be glad to help you get started. Don't miss out on these wonderful trainings! 


This Week's Vide
os: Increase your value, Stubborn Dealers, Media Math Series!

Increase Your Value: Gary Moore covers ways to increase your customer value and the balance between finding customer needs and delivering customer satisfaction.
 
Stubborn Dealers: John Tkac explains how it is that a little girl selling Girl Scout cookies can easily get in front of an auto dealer and why it is often so difficult for you to get an appointment. Here's a hint: it has nothing to do with your age, gender, looks, or lack of sugary treats!

Media Math Series!: In this series, Ron Steiner covers the essential math concepts and formulas for working in broadcast advertising.
 
In This Issue
This eCast is sponsored by  "Wedding Planning with Pem," a sweet fit for your advertisers.

www.WeddingPlanningwithPem.com





KBA Annual Conference
October 8-10, 2017
Louisville, KY
eCast Distribution
Did you know you can add all team members at your station to the eCast distribution list?

Simply send a list of all email addresses that need to be added to kba@kba.org.
EAS Schedule
The next required
monthly test will be
March 15 at 10:37am 
and will originate from
WUKY-FM. 
Mark Your Calendar for these 2017 Events!
April 23-27 NAB Show
Las Vegas, Nevada

October 9-11 KBA Conference
Galt House Hotel, Louisville, KY


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Has your station scheduled an ABIP Inspection this year?
This is now a FREE Member Benefit.
Call the KBA office (888) 843-5221 or click here for details.
This service could save you thousands of dollars in FCC fines.

Derron Steenbergen, KBA Chairman

Henry G. Lackey, President/CEO