March 10, 2017
THE KBA Visits Capitol Hill
Thirty-five KBA delegates made their way to  Capitol Hill on Tuesday, February 28 and Wednesday, March 1 for the annual Washington, DC Fly-in. Delegates had the opportunity to meet with Senate Majority Leader Mitch McConnell, Senator Rand Paul, Congressman Andy Barr,  Congressman Jamie Comer, Congressman Brett Guthrie, Congressman Thomas Massie, Congressman Hal Rogers and Congressman John Yarmuth.
Senate Majority Leader, Mitch McConnell addresses the KBA Delegation 
 
The delegation discussed several issues that will have a direct impact on the broadcast industry including the performance tax, advertising tax deductibility, retransmission consent,  spectrum relocation fund,  and public broadcasting. On Tuesday, February 28, the KBA visited with Senator Rand Paul.


Senator Rand Paul meets with KBA Delegates
 

 Congressman Andy Barr Visit

  Henry Lackey speaks to breakfast attendees 
Congressman Brett Guthrie
Dale Thornhill talks with Congressman Massie's staff
 
 Congressman Yarmuth talks with Julie Schmidt about public broadcasting
KBA Delegation meeting the Congressman Jamie Comer



KBA President/ CEO Henry Lackey is Traveling the State and Want to Connect with YOU.

During the course of 2017, Henry will be traveling across the state meeting with KBA members in an effort to discuss ways that as a membership association, we can better serve you. Henry will be in District 8 on Monday, March 13 and Tuesday, March 14. If you have not had a chance to meet with Henry and would like to schedule an appointment, please email karen@kba.org or call (502)848-0426.


Attention Students! Scholarships Available!
 
The IEEE Broadcast Technology Society/ AFCCE  Announces Jules Cohen Memorial Scholarship 
The IEEE Broadcast Technology Society and the Association of Federal Communications Consulting Engineers will award scholarships of up to $10,000 to promising undergraduate and graduate students at accredited U.S. universities interested in a career in broadcast engineering.

For More information, click here


WDNS Honored
 
A special congratulations goes out to WDNS-FM in Bowling Green, KY for being selected
as a finalist for the 30th Annual NAB Crystal Radio Awards.  The press release announcing the finalists can be found here.
 
Crystal Radio Award finalists will be honored, and the 10 winners will be announced, during the Radio Luncheon, Tuesday, April 25, 12:30 p.m. at the Las Vegas Hotel (formerly the Las Vegas Hilton). The luncheon is part of the NAB Show, and is sponsored by ASCAP. 
 
Check out the NAB Press Release here 
 


Coming in the 2017-2018 Basketball Season
The Kentucky High School Basketball Centennial
 
The Kentucky High School Athletic Association (KHSAA), Kentucky Association of Basketball Coaches (KABC), and Kentucky High School Basketball Hall of Fame (KHSBHF) are partnering to celebrate the "Centennial" of Kentucky high school basketball.  The Centennial Celebration is set to tip off in Lexington at the 2017 Boys' Sweet 16 held in Rupp Arena.  In the summer of 2017, the celebratory year will continue in Elizabethtown, Kentucky, where the Kentucky High School Basketball Hall of Fame facility will open, a documentary on the sport's history will premiere, and the Hall of Fame will induct its 100th member into the Centennial Class.


The Centennial Celebration will continue into 2017-2018 with various promotional endeavors and activities culminating during the 2018 Sweet 16 state basketball tournament in Lexington's Rupp Arena.  The Centennial Committee is actively involved in creating a plan of action reaching all across the state and in schools, communities, fans, media outlets, and businesses that have contributed to the culture of basketball in the Commonwealth.

Logo Contest
There is a logo contest for high school students currently underway at http://khsaa.org/kabckhsbhofkhsaa-seeks-entrants-in-logo-contest-to-celebrate-centennial/

For more information, click here
 
 


KBA Conference Reimbursements 2017
 
The KBA Board met at the KBA Headquarters on Thursday, January 26, 2017. As a result, members voted on conference reimbursements for 2017. The conference reimbursements are as follows:
  • Up to $1,000 Small Market Exchange
  • Up to $399 Country Radio Show
  • Up to $1,000 NAB Show
  • Up to $1,000 for the NAB Radio Show

Attendees of these events must provide KBA staff with a copy of their name badge and receipts of all expenses.  


The KBA  presents. . .
Radio Advertising Bureau's    
Beg, Borrow, or Steal;Events as New Revenue in Any Market

One-Hour, Live SELLER Webinar

TUESDAY, MARCH 21, 2017
(11:00 am Eastern/10:00 am Central/9:00 am Mountain/8:00 am Pacific)

OR

THURSDAY, MARCH 23, 2017
(4:00 pm Eastern/3:00 pm Central/2:00 pm Mountain/1:00 pm Pacific)
Guest: Matt Coen, Second Street
  
With the massive reach of radio combined with the targetability and engagement of digital, events are a terrific source of new revenue for markets of every size. Get the best ideas of 2016 in this webinar; ideas you can use today.

RAB WEBINAR CONNECTION DETAILS

   
Join: http://rab.adobeconnect.com/beg_borrow_steal/ and Enter as a GUEST using your FIRST AND LAST NAME.

Audio: over computer or 800-244-2500, PIN 550122#
NOTE: AdobeConnect recommends using Internet Explorer. If you do not have Internet Explorer, Safari is the next best.   
SUPPORT                                                                                                                                             
Contact Adobe Support at: 800-422-3623. International support numbers are available at http://www.adobe.com/support/connect/connecthostedsupport.html. To contact RAB, call 800-232-3131 or email member_response@rab.com.

 





FREE LBS Training!    
 
Are you using this FREE member benefit? KBA offers access to the LBS Weekly Sales Videos free to all members!  Your station's whole sales team can have their own personal LBS accounts at no additional cost! If you need login information, simply contact the KBA and we will be glad to help you get started. Don't miss out on these wonderful trainings! 


This Week's Vide
os: Character, Competition, Customer Service Series!

Character: Gary Moore explains why it is important for you to be a broadcaster of high character and offers lots of practical steps you can take to become and remain one!
 
Competition: Sally Kohn discusses how you can position yourself as the lead sales professional in your market regardless of your station's ranking and focuses on the key facts you need to know about competing television stations in your market.

Customer Service Series!: In this series, Mark Levy discusses the advantage of guarantees and begins to cover what we, as broadcasters, SHOULD guarantee to every one of our customers!
 



Powerful Webinar for Broadcasters 
 
 
Tuesday, March 14, 2017 - Noon Eastern


Attention: Sales Managers and Sales Reps - You'll Be Ready to Put These Skills Into Practice Right Away!
 
Key Digital Needs and How You as a Broadcaster Can Provide Powerful Solutions for Your Clients!
 
Successful broadcasters are selling lots of marketing services without "pushing" products.  Let's review how to successfully do so. These practical tips will help you thrive in your consultative selling efforts.   We will identify how to best match your prospects' needs to the proper digital and broadcast solutions.   It makes so much sense to identify ways to add digital services that leverage your station's audience.   Plus we'll explore what the most profitable services are that you can offer your clients.
 
 
Presented by, Steve Weaver, LBS Digital Expert
 
If you have any questions or need additional assistance in signing up for the webinar, please use the contact info below: 
 
Gary Moore
President, Local Broadcast Sales
760-941-7120
 
Eric Moore
Vice President, Local Broadcast Sales
317-804-9440
ericmoore@localbroadcastsales.com
 
In This Issue
This eCast is sponsored by  "Wedding Planning with Pem," a sweet fit for your advertisers.

www.WeddingPlanningwithPem.com





KBA Annual Conference
October 8-10, 2017
Louisville, KY
eCast Distribution
Did you know you can add all team members at your station to the eCast distribution list?

Simply send a list of all email addresses that need to be added to kba@kba.org.
EAS Schedule
The next required
monthly test will be
March 15 at 10:37am 
and will originate from
WUKY-FM. 
Mark Your Calendar for these 2017 Events!
April 23-27 NAB Show
Las Vegas, Nevada

October 9-11 KBA Conference
Galt House Hotel, Louisville, KY


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Has your station scheduled an ABIP Inspection this year?
This is now a FREE Member Benefit.
Call the KBA office (888) 843-5221 or click here for details.
This service could save you thousands of dollars in FCC fines.

Derron Steenbergen, KBA Chairman

Henry G. Lackey, President/CEO