March 31, 2017
On behalf of all of the broadcasters in the Commonwealth, the KBA extends a sincere congratulations to two of its members.
Steve Newberry, Commonwealth Broadcasting and Mike Tarter of Forcht Broadcasting are among the new "Top 20" in Radio Ink' Magazine. The list honors those who are leading and advancing in the industry. The publication will be released and distributed at the Las Vega NAB Show as well as its current distribution outlets.

The KBA is honored and humbled to have two of these great pioneers a part of our organization. Congratulations!

Steve Newberry, Commonwealth Broadcasting

Mike Tarter, Forcht Broadcasting

Annual EEO Public File Report Deadline for Stations in Delaware, Indiana, Kentucky, Pennsylvania, Tennessee and Texas
By Laura Lynch Flick and Scott R. Flick

April 1, 2017 is the deadline for broadcast stations licensed to communities in Delaware, Indiana, Kentucky, Pennsylvania,  Tennessee and Texas to place their annual EEO Public File Report in their public inspection file and post the report on their station website. In addition, certain of these stations, as detailed below, must electronically file their EEO Mid-term Report on FCC Form 397 by April 3, 2017 ( as April 1 falls on a weekend).

Under the FCC's EEO Rule, all radio and television station employee units ( "SEUs"), regardless of staff size, must afford equal opportunity to all qualified persons and practice nondiscrimination in employment.

In addition, those SEUs with five or more full-time employees ("Nonexempt SEUs") must also comply with the FCC's three-prong outreach requirements.  Nonexempt SEUs must broadly and inclusively disemminate information about every full-time job vacancies to referral organizations that have requested such notification, and  earn a certain minimum number of EEO credits, based on participation in various non-vacancy-specific outreach initiatives ( "Menu Options") suggested by the FCC, during each of the two-year segments (four segments total) that comprise a station's eight -year license term. These Menu Option initiatives include, for example, sponsoring job fairs, and having an internship program.

Nonexempt SEUs must prepare and place their Annual EEO Public File Report in the public inspection files and on the websites of all stations comprising the SEU ( if they have a website) by the anniversary date of the deadline for that station's license renewal application.  The Annual EEO Public File Report summarizes the SEUs EEO activities during the previous 12 months and the licensee must maintain adequate records to document those activities. Nonexempt SEUs must submit to the FCC the two most recent Annual EEO Public File Reports with the license renewal applications.

In addition, all TV station SEUs with five or more full-time employees and all radio station SEUs with more than ten full-time employees must submit to the FCC the tow most recent Annual EEO Public File Reports at the midpoint of their eight-year license term along with FCC Form 397--the Broadcast Mid-Term EEO Report.

Exempt SEUs--those with fewer than five full-time employees--do not have to prepare or file Annual or Mid-Term EEO Reports.

For a detailed description of the EEO rule and practical assistance in preparing in preparing a compliance plan, broadcasters should consult the FCC's Equal Employment Opportunity Rules and Policies--A Guide for Broadcasters published by Pillsbury's Communications Practice Group.      

Henry's Travels
On Monday, KBA President and CEO, Henry Lackey was on the road visiting with stations in the Central and Eastern Kentucky region. On Monday, he visited with WIVY-AM, WKYN-FM, WMST-AM abd WKCA-Fm in Mt. Sterling. Followed by a meeting with Doug Wethington with iHeart Media in Lexington that covers the following stations:  WBUL-FM, WLAP-AM, WMXL-FM, WLKT-FM, WWRW-FM,WLLK-FM, WJQQ-FM, WSFC-AM, and WKQQ-FM. On Tuesday, March 28, Henry met with WGOH-AM and WUGO-AM in Grayson and WLGC in Ashland.We appreciate all of our stations support as Henry makes his way across the state to a town near you.

To schedule an appointment with Henry, please contact

Membership Dues and PEP Make KBA Strong
Take Advantage of Great Member Benefits ! Deadline is Today!
KBA has received a few questions related to participation in PEP and payment of membership dues. In the past, KBA had sometimes waived the payment of dues for members who pledge to play PEP spots. That is not the case for 2017. When your stations receive their dues notices, KBA encourages your owners and GMs to continue membership.

The association also encourages your station to continue to participate in PEP; the income from the program allows KBA to provide strong member services such as training, resources and the annual conference-- at no cost! No other state broadcasters association is able to offer its members free services at this level. Kentucky is unique in that area, and KBA is proud of that designation. Please understand that in some instances PEP funds cannot be used to offset certain, therefore we rely on your membership and appreciate your support.

If you or any other staff member has questions about payment of dues, member benefits or other items related to KBA, please contact Member Services Director Karen Mucci at

Membership does offer a lot of tangible benefits. We urge you to renew today, deadline is March 31, 2017. You do not want to miss all of the great benefits the KBA has to offer.

About 90 percent of our revenue comes from PEP, five percent from the lease of space at KBA Headquarters and two percent from membership dues. Your support assists the KBA in continuing to offer members over $5,000 in tangible benefits annually. The KBA sincerely appreciates your support.

KBA Conference Reimbursements 2017
The KBA Board met at the KBA Headquarters on Thursday, January 26, 2017. As a result, members voted on conference reimbursements for 2017. The conference reimbursements are as follows:
  • Up to $1,000 Small Market Exchange
  • Up to $399 Country Radio Show
  • Up to $1,000 NAB Show
  • Up to $1,000 for the NAB Radio Show

Attendees of these events must provide KBA staff with a copy of their name badge and receipts of all expenses.   


As a reminder, the next KBA Board Meeting will convene in Frankfort at the headquarters on Thursday, April 20, 2017.  

KBA Roadshow is Coming in June!

Pat Brison will conduct sessions as part of the KBA Roadshow during the week of June 19-23rd. The Roadshow will be conducted regionally and thus all members of the KBA may attend FREE of charge. Details coming soon! Stay tuned!

The Scholarship Deadline for the High School Scholarship is Friday,
April 7, 2017.

The Kentucky Broadcasters' Association (KBA) Scholarship Fund is a post-secondary partial scholarship grant program for children of employees of Kentucky radio and television stations. In 2017 the KBA will award fourteen (14) scholarship grants of fifteen hundred dollars ($1,500) each to qualified sons and daughters of employees of Kentucky broadcast stations.   

The grants will be used to assist the student in the payment of tuition, fees, books, and room and board. A scholarship committee will review each application and will award the scholarship grants based on the following criteria:
  • One of the student's parents must be either: (a) a full time employee of a station on the date of the application deadline, or; (b) a part-time employee of a station on the date of the application deadline and has been employed as a part-time employee at the Kentucky station for a period of one year prior to the application deadline.
  • The student must attend full-time a college, university, vocational school, institute of technology, or academy that awards academic degrees or professional certifications.
  • There is no minimum GPA requirement to apply. However, preference will be shown to students who demonstrate good scholastic ability.
  • Extracurricular activities (clubs, athletics, church, community service, part-time employment, etc.) will be considered in evaluating each applicant.
  • Preference will be given to students with financial need.
  • Grants may be awarded for undergraduate, graduate, and post graduate programs.
  • Grants are made on an annual basis and are non-renewable.
For more information and to submit the scholarship application Click Here!

KBA Harry Barfield Scholarship
Applications are now being accepted for the Kentucky Broadcasters Association (KBA) Harry Barfield Scholarship program for the 2017-18 academic year. This is the 26th year of the program.

Deadline: April 21, 2017

Four scholarships of $2,500 apiece are available to students who are currently majoring in broadcasting or communications at a college or university in Kentucky. The scholarships are awarded through a competitive application process which includes academic achievement, the recommendation of a faculty member, and extracurricular activities. Since the scholarship awards are renewable for a second year provided recipients continue to meet specified criteria, priority consideration will be given to students who are rising juniors.
The program, now in its 26th consecutive year, is named in honor of Harry Barfield, the late chairman of the Kentucky Broadcasters Association and manager of WLEX-TV in Lexington.

NEW DATE AND TIME: April 12, 2017 | Newseum | Washington, D.C.

12:30 p.m. ET Awareness in Reporting Live Stream Begins

Join the Conversation About Reporting on Race
Local radio and TV broadcasters are part of the communities they serve. During times of unrest, they capture and reflect the voices and feelings of those around them. As first informers, trusted reporters, investigators and public servants, local reporters put themselves on the front lines to report up-to-the-minute information. Join an important conversation as broadcasters unveil a new toolkit to assist newsrooms in reporting on race.

View the live stream to hear from those who have been on the front lines.
  • Learn how news directors decide to cover crisis situations.
  • Listen to reporters talk about their experiences reporting breaking news.
  • Understand how social media has changed crisis reporting.
  • Hear about guidelines and recommendations developed by the broadcast industry to assist the corporate offices, news directors, reporters and videographers covering racially sensitive stories.
Click here to view the agenda and list of panelists.
Join the conversation at #AwarenessInReporting.

A Joint Initiative By


The KBA  presents. . .
Radio Advertising Bureau's April Seller Webinar   
7 Things Advertisers Have Completely Wrong About Radio

One-Hour, Live SELLER Webinar

(11:00 am Eastern/10:00 am Central/9:00 am Mountain/8:00 am Pacific)
(4:00 pm Eastern/3:00 pm Central/2:00 pm Mountain/1:00 pm Pacific)
Guest: Pierre Bouvard  
Radio is alive and well and as strong as ever. It's the #1 reach medium. It's the #1 in-car entertainment choice. Yet research suggests advertiser perceptions are far different from radio's reality. In this eye-opening presentation, experts will focus on telling and selling a compelling and contemporary radio story that re-sets client perceptions and opens their wallets.


Join: and Enter as a GUEST using your FIRST AND LAST NAME.

Audio: over computer or 800-244-2500, PIN 550122#
NOTE: AdobeConnect recommends using Internet Explorer. If you do not have Internet Explorer, Safari is the next best.   
SUPPORT                                                                                                                                             Contact Adobe Support at: 800-422-3623. International support numbers are available at To contact RAB, call 800-232-3131 or email

FREE LBS Training!    

Upcoming Webinar!

First Appointments: Successful Prospecting Does Not Happen By Accident!

Tuesday, April 11, - Noon Eastern

Prospecting and appointment setting are critical to the success of all broadcast sellers. We all need to do it! We'll cover how to fine-tune the right steps to increase your results and establish business relationships that are worth pursuing. Review tips on how to successfully schedule appointments. Learn how to acquire a status in the minds of your prospects that changes the context of your call from an interruption to something that is expected! When you frame that first appointment properly, the excitement of broadcast and digital selling naturally follows!

Presented by: Mark Levy - LBS Broadcast Selling Expert

Click here to register for this upcoming webinar!

Are you using this FREE member benefit? KBA offers access to the LBS Weekly Sales Videos free to all members! Your station's whole sales team can have their own personal LBS accounts at no additional cost! If you need login information, simply contact the KBA and we will be glad to help you get started. Don't miss out on these wonderful trainings!

This Week's 3 Vide
os: Marketing, Cliches, and Time Management Series! 
Marketing: Gary Moore discusses what it is to create inspired performance and then offers ten qualities you can develop to actually do it!
Cliches: In this segment, Paul Weyland discusses what he calls the "cockroach of language" - cliches! Watch and listen as Paul gives simple steps you can take to help your customers avoid them.

Time Management Series!: Mary Carlomagno looks at how to manage your time differently, and in the process, redefine how you view your day, your priorities, and your work. This 9-video series runs 41 minutes.
In This Issue
This eCast is sponsored by  "Wedding Planning with Pem," a sweet fit for your advertisers.

KBA Board Meeting
April 20, 2017
Frankfort, KY

NAB Show
April 22-27
Las Vegas, NV

KBA Roadshow with Pat Brison
June 19-23

KBA Annual Conference
October 8-10, 2017
Louisville, KY
eCast Distribution
Did you know you can add all team members at your station to the eCast distribution list?

Simply send a list of all email addresses that need to be added to
EAS Schedule
The next required
monthly test will be
April 12 at 12:07am 
and will originate from
Mark Your Calendar for these 2017 Events!
April 23-27 NAB Show
Las Vegas, Nevada

October 9-11 KBA Conference
Galt House Hotel, Louisville, KY

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Has your station scheduled an ABIP Inspection this year?
This is now a FREE Member Benefit.
Call the KBA office (888) 843-5221 or click here for details.
This service could save you thousands of dollars in FCC fines.

Derron Steenbergen, KBA Chairman

Henry G. Lackey, President/CEO