April 7, 2017
Well it's official. After 40 years with Lexington TV station, WKYT-TV, legendary sports broadcaster, Rob Bromley will retire on Friday, September 29, 2017. Bromley grew up in Rome, N.Y., and began broadcasting while a student at Butler University. In June, Bromley will be inducted in the Kentucky Athletic Hall of Fame, which recognizes outstanding athletes along with sports figures.

This past March,Bromley was honored with Kentucky Sportscaster of the Year by the National Sports Media Association.

" Rob is a sports broadcasting legend in the Bluegrass and throughout the commonwealth of Kentucky," said Chris Mossman, WKYT-TV vice president and general manager. " Rob is everything you want in a professional."

On August 29, (tentative), the Lexington Legends will host " Rob Bromley Night at the Lexington Legends." A wonderful tribute to this legendary sports broadcaster. 

Mr. James K. Plummer

 Mr. James Plummer, 64, passed away unexpectedly on Wednesday, April 5, 2017. A 2011 recipient of the J.T.Whitlock Life Service Award, Jim spent much of his life involved in radio and television in some capacity.

   As a junior in high school, Jim started his career with WCYN Radio in his hometown of Cynthiana. While attending Eastern Kentucky University, Jim continued with WCYN on weekends and added WEKU and WCBR to his busy college lifestyle. After receiving his degree in Broadcast Engineering, Jim joined KET.

He continued to work part-time in radio for WFMI, WWKY, WVLK, WCYN and various engineering projects statewide. He retired as Technical Services Manager from KET in 2002.

From 1999 to 2008, Jim served as the Society of Broadcast Engineer's Game Day Frequency Coordinator for the National Football League in Cincinnati. From mountain top transmitters in Eastern Kentucky to the top of Kincaid Tower in Lexington... from Winchester to Hawesville, Frankfort to Somerset, Cynthiana to Owensboro... and points in between, Jim has directly or indirectly touched the listening and viewing lives of residents in almost every county in Kentucky. His professionalism was unmatched. His passion and love for our industry, unmeasurable.

Jim is survived by his wife Paula, two sons and several grandchildren.   "I met Mr. Plummer only once when I was at the studios of WCYN a few months ago".  "I could tell immediately that he had vast knowledge of the engineering side of radio and television." said Chris Winkle of WCYN in Cynthiana, KY.  "We of the KBA are always saddened at the lost of one of our broadcast family members". Our condolences to the family of Jim Plummer. 

Funeral services will be at 1:00p.m. on Monday, April 10, 2017 at the Cynthiana Baptist Church. Friends may call from 5-8PM Sunday at the church with Masonic services at 7:00p.m. Drake-Whaley-McCarty is in charge of arrangements.

Memorial Contributions may be made to the KET Foundation, 600 Cooper Drive,
Lexington, KY 40502.

KET launches new 24/7 PBS KIDS channel
KET announces the launch of the KET PBS KIDS channel, a new, educational 24/7 children's service that includes free, full-time children's programming available on air, on mobile and online.
The channel is available statewide through KET's 16 transmitter over-the-air broadcast network, on cable systems and via livestream at KET.org/kids, pbskids.org and on the PBS KIDS Video App - for Apple and Android devices - 24 hours a day.

"KET is expanding on our commitment to supporting Kentucky families with these new 24/7 services, ensuring that our proven educational content is accessible anytime and anywhere to all children," said Shae Hopkins, KET's executive director and CEO.

"KET and PBS KIDS provide safe, educational, commercial-free programming, Hopkins said, "We help children prepare for kindergarten with pre-literacy, math and critical-thinking skills."

In Kentucky, where entry screenings indicate that only about 50 percent of the state's children enter Kindergarten prepared for school, KET PBS KIDS programming offers an accessible source for high-quality, educational programming that helps children become Kindergarten-ready.

Free access to high-quality early education resources
For the many Kentucky children who are not in any formal preschool environment before entering Kindergarten, KET and PBS KIDS are the only high-quality early childhood education resources accessible to every Kentuckian, including our most vulnerable children in urban and rural areas throughout the state.
Nielsen data demonstrates that most children's TV viewing takes place on weeknights and weekend afternoons and evenings. The new service provi
des learning opportunities during the times of day when children watch TV the most: primetime.

The KET PBS KIDS channel will include popular PBS KIDS' programs such as Daniel Tiger's Neighborhood, Odd Squad, Wild Kratts, Dinosaur Train, Splash and Bubbles, Nature Cat, Ready Jet Go! and more.

Building critical skills for success
Research confirms that PBS KIDS content helps children build critical skills that enable them to find success in school and in life, while also helping parents increase their own engagement. Additionally, new recommendations from the American Academy of Pediatrics (AAP) note that "well-designed television programs, such as Sesame Street, can improve cognitive, literacy and social outcomes for children 3 to 5 years of age."

Visit KET.org/kids for KET PBS KIDS program schedules.
KET PBS KIDS channel listings on Spectrum TV are:
  • Covington 196
  • Ashland 310
  • Bowling Green 196
  • Hazard 310
  • Lexington 196
  • Madisonville 105
  • Morehead 310
  • Murray 193
  • Owensboro 310
  • Louisville 196
  • Paducah 193
  • Pikeville 310
  • Somerset 310
  • Elizabethtown 310
KET PBS KIDS channel listings on Comcast are:
  • Franklin 253
  • Horse Cave 240
  • Ft Campbell 244
  • Greenville 233
  • Paducah 240
  • Lawrenceburg 250
  • Campbellsville 239
  • Elizabethtown 239

Henry's Travels
This week, Henry is  traveling to southeastern Kentucky to meet with WTLO-AM, WYKY-FM in Somerset. Today, Henry will be meeting with WMKZ-FM  and WFLW-AM and WKYM-FM in Monticello, WANO-AM and WFXY-AM in Middlesboro and WYWY-AM and WKKQ-FM in London. We appreciate all of our stations support as Henry makes his way across the state to a town near you. Look for pictures in the next eCast of his adventures. Stay tuned!

To schedule an appointment with Henry, please contact henry@kba.org.

Membership Dues and PEP Make KBA Strong
Take Advantage of Great Member Benefits ! Reminder Notices going out next week!
KBA has received a few questions related to participation in PEP and payment of membership dues. In the past, KBA had sometimes waived the payment of dues for members who pledge to play PEP spots. That is not the case for 2017. When your stations receive their dues notices, KBA encourages your owners and GMs to continue membership.

The association also encourages your station to continue to participate in PEP; the income from the program allows KBA to provide strong member services such as training, resources and the annual conference-- at no cost! No other state broadcasters association is able to offer its members free services at this level. Kentucky is unique in that area, and KBA is proud of that designation. Please understand that in some instances PEP funds cannot be used to offset certain, therefore we rely on your membership and appreciate your support.

If you or any other staff member has questions about payment of dues, member benefits or other items related to KBA, please contact Member Services Director Karen Mucci at karen@kba.org.

If you have already paid your dues, we thank you! Next week, the KBA will be sending out reminder notices to those that we have not received. Not sure, if you have paid your dues? Contact Liza Livers at kba@kba.org or Karen Mucci at karen@kba.org. We will be happy to assist you.

About 90 percent of our revenue comes from PEP, five percent from the lease of space at KBA Headquarters and two percent from membership dues. Your support assists the KBA in continuing to offer members over $5,000 in tangible benefits annually. The KBA sincerely appreciates your support.

Registration now open for the 2016 KAPB awards presentation April 28 in Lexington

The 2016 Kentucky Associated Press Broadcasters Awards Presentation will be held on Saturday, April 29 at the Hilton in downtown Lexington, recognizing the best in television and radio journalism in Kentucky. The deadline to register for the banquet is Monday, April 24. The cost is $55 per person. No walk up registrations will be accepted. The event begins with a reception at 5:30p.m., followed by a dinner and the awards presentation at 6:30p.m.

FREE WORKSHOP: KAPB and the Kentucky Broadcasters Association invite professional and college journalists to attend a storytelling workshop on Saturday, April 29, with Kentucky native Al Tompkins at the Hilton from 9a.m.-3p.m.

The workshop is no charge, but seating is limited and available on a first-come, first-served basis. Lunch will be provided, courtesy of the KBA.

For a list of finalists and details about banquet registration, the storytelling workshop, and the group hotel rate, go to http://discover.ap.org/contests/kentucky-broadcast

The deadline to book at room at the group rate is Tuesday, April 11.
Please contact Julia Versau at jversau_contractor@ap.org with any questions.

KBA Conference Reimbursements 2017
The KBA Board met at the KBA Headquarters on Thursday, January 26, 2017. As a result, members voted on conference reimbursements for 2017. The conference reimbursements are as follows:
  • Up to $1,000 Small Market Exchange
  • Up to $399 Country Radio Show
  • Up to $1,000 NAB Show
  • Up to $1,000 for the NAB Radio Show

Attendees of these events must provide KBA staff with a copy of their name badge and receipts of all expenses.   


As a reminder, the next KBA Board Meeting will convene in Frankfort at the headquarters on Thursday, April 20, 2017.  

Are you attending the NAB Show in Vegas April 22 to 27?

The KBA is planning a get together for all of the Kentucky delegates that will be at the NAB Show in Vegas. Details will be forthcoming, please email Karen Mucci at



KBA Roadshow is Coming in June!

Pat Brison will conduct sessions as part of the KBA Roadshow during the week of June 19-23rd. The Roadshow will be conducted regionally and thus all members of the KBA may attend FREE of charge. Details coming soon! Stay tuned! A training in Frankfort is scheduled for Friday, June 23rd. More dates coming soon! Stay tuned!

The Scholarship Deadline for the High School Scholarship Today!  

The Kentucky Broadcasters' Association (KBA) Scholarship Fund is a post-secondary partial scholarship grant program for children of employees of Kentucky radio and television stations. In 2017 the KBA will award fourteen (14) scholarship grants of fifteen hundred dollars ($1,500) each to qualified sons and daughters of employees of Kentucky broadcast stations.   

The grants will be used to assist the student in the payment of tuition, fees, books, and room and board. A scholarship committee will review each application and will award the scholarship grants based on the following criteria:
  • One of the student's parents must be either: (a) a full time employee of a station on the date of the application deadline, or; (b) a part-time employee of a station on the date of the application deadline and has been employed as a part-time employee at the Kentucky station for a period of one year prior to the application deadline.
  • The student must attend full-time a college, university, vocational school, institute of technology, or academy that awards academic degrees or professional certifications.
  • There is no minimum GPA requirement to apply. However, preference will be shown to students who demonstrate good scholastic ability.
  • Extracurricular activities (clubs, athletics, church, community service, part-time employment, etc.) will be considered in evaluating each applicant.
  • Preference will be given to students with financial need.
  • Grants may be awarded for undergraduate, graduate, and post graduate programs.
  • Grants are made on an annual basis and are non-renewable.
For more information and to submit the scholarship application Click Here!

KBA Harry Barfield Scholarship
Applications are now being accepted for the Kentucky Broadcasters Association (KBA) Harry Barfield Scholarship program for the 2017-18 academic year. This is the 26th year of the program.

Deadline: April 21, 2017

Four scholarships of $2,500 apiece are available to students who are currently majoring in broadcasting or communications at a college or university in Kentucky. The scholarships are awarded through a competitive application process which includes academic achievement, the recommendation of a faculty member, and extracurricular activities. Since the scholarship awards are renewable for a second year provided recipients continue to meet specified criteria, priority consideration will be given to students who are rising juniors.
The program, now in its 26th consecutive year, is named in honor of Harry Barfield, the late chairman of the Kentucky Broadcasters Association and manager of WLEX-TV in Lexington.

NEW DATE AND TIME: April 12, 2017 | Newseum | Washington, D.C.

12:30 p.m. ET Awareness in Reporting Live Stream Begins

Join the Conversation About Reporting on Race
Local radio and TV broadcasters are part of the communities they serve. During times of unrest, they capture and reflect the voices and feelings of those around them. As first informers, trusted reporters, investigators and public servants, local reporters put themselves on the front lines to report up-to-the-minute information. Join an important conversation as broadcasters unveil a new toolkit to assist newsrooms in reporting on race.

View the live stream to hear from those who have been on the front lines.
  • Learn how news directors decide to cover crisis situations.
  • Listen to reporters talk about their experiences reporting breaking news.
  • Understand how social media has changed crisis reporting.
  • Hear about guidelines and recommendations developed by the broadcast industry to assist the corporate offices, news directors, reporters and videographers covering racially sensitive stories.
Click here to view the agenda and list of panelists.
Join the conversation at #AwarenessInReporting.

A Joint Initiative By


The KBA  presents. . .
Radio Advertising Bureau's April Seller Webinar   
7 Things Advertisers Have Completely Wrong About Radio

One-Hour, Live SELLER Webinar

(11:00 am Eastern/10:00 am Central/9:00 am Mountain/8:00 am Pacific)
(4:00 pm Eastern/3:00 pm Central/2:00 pm Mountain/1:00 pm Pacific)
Guest: Pierre Bouvard  
Radio is alive and well and as strong as ever. It's the #1 reach medium. It's the #1 in-car entertainment choice. Yet research suggests advertiser perceptions are far different from radio's reality. In this eye-opening presentation, experts will focus on telling and selling a compelling and contemporary radio story that re-sets client perceptions and opens their wallets.


Join: http://rab.adobeconnect.com/advertisers_have_wrong/ and Enter as a GUEST using your FIRST AND LAST NAME.

Audio: over computer or 800-244-2500, PIN 550122#
NOTE: AdobeConnect recommends using Internet Explorer. If you do not have Internet Explorer, Safari is the next best.   
SUPPORT                                                                                                                                             Contact Adobe Support at: 800-422-3623. International support numbers are available at http://www.adobe.com/support/connect/connecthostedsupport.html. To contact RAB, call 800-232-3131 or email member_response@rab.com.

FREE LBS Training!    

Upcoming Webinar!

First Appointments: Successful Prospecting Does Not Happen By Accident!

Tuesday, April 11, - Noon Eastern

Prospecting and appointment setting are critical to the success of all broadcast sellers. We all need to do it! We'll cover how to fine-tune the right steps to increase your results and establish business relationships that are worth pursuing. Review tips on how to successfully schedule appointments. Learn how to acquire a status in the minds of your prospects that changes the context of your call from an interruption to something that is expected! When you frame that first appointment properly, the excitement of broadcast and digital selling naturally follows!

Presented by: Mark Levy - LBS Broadcast Selling Expert

Click here to register for this upcoming webinar!

Are you using this FREE member benefit? KBA offers access to the LBS Weekly Sales Videos free to all members! Your station's whole sales team can have their own personal LBS accounts at no additional cost! If you need login information, simply contact the KBA and we will be glad to help you get started. Don't miss out on these wonderful trainings!

This Week's 3 Vide
os: Marketing, Cliches, and Time Management Series! 
Marketing: Gary Moore discusses what it is to create inspired performance and then offers ten qualities you can develop to actually do it!
Cliches: In this segment, Paul Weyland discusses what he calls the "cockroach of language" - cliches! Watch and listen as Paul gives simple steps you can take to help your customers avoid them.

Time Management Series!: Mary Carlomagno looks at how to manage your time differently, and in the process, redefine how you view your day, your priorities, and your work. This 9-video series runs 41 minutes.
In This Issue
This eCast is sponsored by  "Wedding Planning with Pem," a sweet fit for your advertisers.


KBA Board Meeting
April 20, 2017
Frankfort, KY

KAPB Awards and Workshop
April 28-29
Lexington, KY

NAB Show
April 22-27
Las Vegas, NV

KBA Roadshow with Pat Brison
June 19-23

KBA Roadshow with Pat Brison
Frankfort, KY
June 23

KBA Annual Conference
October 8-10, 2017
Louisville, KY
eCast Distribution
Did you know you can add all team members at your station to the eCast distribution list?

Simply send a list of all email addresses that need to be added to kba@kba.org.
EAS Schedule
The next required
monthly test will be
April 12 at 12:07am 
and will originate from
Mark Your Calendar for these 2017 Events!
April 23-27 NAB Show
Las Vegas, Nevada

October 9-11 KBA Conference
Galt House Hotel, Louisville, KY

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Has your station scheduled an ABIP Inspection this year?
This is now a FREE Member Benefit.
Call the KBA office (888) 843-5221 or click here for details.
This service could save you thousands of dollars in FCC fines.

Derron Steenbergen, KBA Chairman

Henry G. Lackey, President/CEO