May 26, 2017
KBA Announces 2017-18 Harry Barfield Scholarship Recipients -
This Marks the 26th Year of the Program.

FRANKFORT, Ky. (May 26, 2017) - The Kentucky Broadcasters Association (KBA) today announced the recipients of its 26th annual Harry Barfield Scholarship awards program.
 
Five new recipients will be receiving $2,500 scholarships for the 2017-18 academic year: Ambriehl Crutchfield of Western Kentucky University (WKU), Sam Gormley of WKU, Charles 'Chas' Jenkins of Morehead State University, Jacob Miller of Morehead, and Brady Trapnell of the University of Kentucky.
 
The scholarships are awarded through a competitive application process which includes academic achievement, the recommendation of a faculty member, and extracurricular activities. The awards are renewable for a second year of undergraduate study provided recipients continue to meet specified criteria.
 
Three students who received the KBA Barfield Scholarship in 2016-17 have had their awards, also valued at $2,500, renewed for the 2017-18 academic year: Gil Brummett of Northern Kentucky University, Kalee Chism of WKU, and Ethan Fedele of UK.
 
Two other recipients from last year, Marcus Browning of WKU and Marisa Hempel of Eastern Kentucky University graduated this spring.
 
"The KBA is proud to be able to help these talented students pursue their higher education," said Henry Lackey, president and CEO of KBA. "This year's total of $20,000 in scholarship awards means the KBA now has awarded a total of $265,000 in scholarships since the inception of the program in the 1992-93 academic year. Many of these recipients have gone on to successful careers in broadcasting and other related communications fields."
 
The program is named in honor of Harry Barfield, the late president and chairman of WLEX-TV in Lexington.
 
Carl Nathe of UK Public Relations and Marketing, a longtime KBA associate member, administers the program.
 
 
KBA Awards 14 Scholarships

The Kentucky Broadcasters Association (KBA) Scholarship Fund is a post-secondary partial scholarship grant program for children of employees of Kentucky radio and television stations.  In 2017, the KBA awarded 14 scholarship grants of $1500 to each of these qualified sons and daughters listed below.  The grants will be used to assist the students in the payment of tuition, fees, book, and room and board.

An independent committee affiliated with the Association of Independent Kentucky Colleges and Universities reviewed applications for the scholarship program for these high school seniors whose parents are employees of KBA member stations. 

Congratulations!

The recipients are:
  • Lauren Deboor
    • Daughter of Gormon Collins, Q95 FM, Prestonsburg
  • Courtney Cockrell
    • Daughter of Vanessa Cockrell, WTVQ-TV, Lexington
  • Brookellen Tharp
    • Daughter of Cale Tharp, 94.3 the Wulf, Elizabethtown
  • John Combs
    • Son of Craig Combs, WTVQ-TV, Lexington
  • Samantha Sears
    • Daughter of James Sears, WAVE-TV, Louisville
  • Eleanor Tarter
    • Daughter of Mike Tarter, WYKY/WLTO, Somerset
  • Amy Heflin
    • Daughter of John Heflin, KET, Lexington
  • Tabitha Croft
    • Daughter of John Croft, WTVQ-TV, Lexington
  • Hope LeMaster
    • Daughter of Terri Lemaster, iHeartMedia, Lexington
  • Zachary McCrary
    • Son of Christina Blake, WKYQ, Paducah
  • Andrew Schank
    • Son of Kristi Schank, WAVE-TV, Louisville
  • Hannah Fitzpatrick
    • Daughter of Jill Fitzpatrick, KET, Lexington
  • Brock Glaser
    • Son of Sarah Glaser, WFIE-TV, Evansville, IN
  • Daisy Green
    • Daughter of Randall Green, WLEX-TV, Lexington
  
L-R Tracy Tharp, Brookellen Tharp (receiving scholarship), Cale Tharp, Bill Evans of WULF in Elizabethtown

 
L-R Pat Dalbey of WLEX in Lexington, Daisy Green (receiving scholarship) and her parents, Randy and Lee Ann Green 
 
We will feature more photos as they arrive, so stay tuned!
 

KBA Travels

KBA's Henry Lackey will continue his travels on Thursday, June 8 and Friday, June 9 in Western Kentucky. If you have some time in your busy schedule to meet with him that would be great! Please contact Karen Mucci at karen@kba.org to schedule a visit.

Pat Bryson: Coming to a Location Near You!  
Today, we have many options in our sales arsenal to offer to our clients. Not only are we selling radio, many of us are now selling digital products as well. It can be a bit overwhelming. How do we know what to present to our clients?
Sales is a process, whatever we are selling.
It all starts with knowing our clients. We must access and understand our clients' worlds in a deeper way than ever before.

The traditional client needs analysis meeting doesn't work well today. Our questions must be more sophisticated, they must probe more deeply into the business aspects of our clients. We must understand their problems, know the ramifications of those problems for the business and how those problems will affect our client personally. We must know our clients' metrics.

Understanding the goals and objectives of our clients will allow us to craft solutions to those goals and objectives through our campaigns. It will result in larger agreements for us and better results for our clients.

In the first hour, we will learn what topics we MUST know when we leave a client needs analysis meeting and the questions to ask to get this information.
Our second hour will be devoted to learning a revolutionary technique to make "No" a suggestion, not the final answer. Closing sales is a process, and we will study the buy cycle of consumers and the steps necessary to lead our clients through the Marketing Channel to a positive conclusion. Hint: it's all about questions!

Selling today is not what we TELL, it's what we ASK. Questions are truly the heart of the sales process. Learning to ask great questions is an art form. You will leave the session prepared to have your clients say, "That's a great question. No one's ever asked me that before!"
It's not about us: It's about them!

Join Pat for this insightful training as she travels across the state.  The training roadshow will be coming to Paducah, Madisonville,  Elizabethtown,  Somerset, Prestonsburg, Morehead , Pikeville and Frankfort, KY. 
Deadline to register is June 12, 2017. Your station, must be an active KBA member to participate.

Monday, June 19
 
Paducah, - 20 seats left
Madisonville-20 seats left

Tuesday, June 20 
Elizabethtown-28 seats left
Somerset- 24 seats left

Wednesday, June 21 
Prestonsburg- 30 seats left
Morehead- 26 seats left

Thursday, June 22 
Pikeville- 29 seats left

Friday, June 23 
Frankfort- 11 seats left



NAB Hosts Educational Development Seminar
 
The NAB Education Foundation will host its Executive Development Seminar (EDS) on July 16-20 at NAB headquarters in Washington, D.C. This program equips radio, television and station group managers with the leadership and management tools needed to meet the challenges of our rapidly-evolving industry.

Taught by successful business leaders, station operators and professors from highly-regarded universities, industry executives with the desire to be more effective in their work, are ideal participants for this program. Visit nabef.org/eds to learn more about this program.

A special early-bird registration rate of $2,200 is available until May 31.
Registration will be available until June 30 for $2,600, which covers tuition, program materials and most meals for each participant. Online registration for the Executive Development Seminar can be completed here.

If you are interested in sponsoring this opportunity for one of your members or know someone who would benefit from the program, please contact Melony Hughes at (202) 429-4196 or  mhughes@nab.org.
 
 


KBA Conference Reimbursements 2017
 
The KBA Board met at the KBA Headquarters on Thursday, January 26, 2017. As a result, members voted on conference reimbursements for 2017. The conference reimbursements are as follows:
  • Up to $1,000 Small Market Exchange
  • Up to $399 Country Radio Show
  • Up to $1,000 NAB Show
  • Up to $1,000 for the NAB Radio Show

Attendees of these events must provide KBA staff with a copy of their name badge and receipts of all expenses.    



Your State Broadcast Association presents. . .
 
Radio Advertising Bureau's 

What Agencies Want From Their Media Partners
One-Hour, Live SELLER Webinar

TUESDAY, JUNE 20, 2017
(11:00 am Eastern/10:00 am Central/9:00 am Mountain/8:00 am Pacific)
OR
THURSDAY, JUNE 22, 2017
(4:00 pm Eastern/3:00 pm Central/2:00 pm Mountain/1:00 pm Pacific)
Guest: Ben Thomas, Buntin Group
 
 
Media sales is an ever-evolving profession. If you're selling the same way you were just two years ago, you're out of date. Learn what has changed in dealing with agencies, how they have evolved, and what they want and need from you now.

RAB WEBINAR CONNECTION DETAILS

Join: http://rab.adobeconnect.com/agencies_wants/ and Enter as a GUEST using your FIRST AND LAST NAME.

Audio: over computer or 800-244-2500, PIN 550122#
NOTE: AdobeConnect recommends using Internet Explorer. If you do not have Internet Explorer, Safari is the next best.   
SUPPORT                                                                                                                                             Contact Adobe Support at: 800-422-3623. International support numbers are available at http://www.adobe.com/support/connect/connecthostedsupport.html. To contact RAB, call 800-232-3131 or email member_response@rab.com.





FREE LBS Training!   

Are you using this FREE member benefit? KBA offers access to the LBS Weekly Sales Videos free to all members! Your station's whole sales team can have their own personal LBS accounts at no additional cost! If you need login information, simply contact the KBA and we will be glad to help you get started. Don't miss out on these wonderful trainings!

This Week's 3 Videos: Q&A With Paul Weyland, Audience Outreach, TV Objections Series!
 
Q&A With Paul Weyland: Paul Weyland answers live questions from broadcasters! In this segment, Paul discusses how to get clients to consider your creative ideas when theirs are lousy, pitching to prospects that believe they already get enough business, how to handle prospects that don't believe in radio, getting prospects to think in terms of gross margin, and much more!
 
Audience Outreach: In this segment, Mark Landon of Recrue Media explains the variety of strategies available to your advertisers in the area of online audience outreach. This session focuses on "pre roll advertising," "geotargeting," and "real time bidding".

TV Objections Series!: In this series, Jared Broussard discusses overcoming objections to your station!
Please enjoy this Memorial Day Weekend with friends and family. Honor those that served, are serving, and have worked to sustain our freedom we have today. The KBA office will be closed on Monday, May 29, 2017 in observance of Memorial Day. We will reopen on Tuesday, May 30, 2017.
In This Issue
This eCast is sponsored by  "Wedding Planning with Pem," a sweet fit for your advertisers.

www.WeddingPlanningwithPem.com

This eCast is Sponsored by Broadcast and Communications Systems

Time is running out to have your SAT dish moved to AMC18.  At the NAB Show, the word was that less than 25% of Broadcasters had made arrangements for the re-pointing. We have already helped over 50 stations and there is still time, but we need you on the list now. Call (270)843-4222. June 30th is the deadline for the move...no extension is expected.
Mark Your Calendar for these 2017 Events!


KBA Roadshow with Pat Bryson
June 19-23

KBA Roadshow with Pat Bryson
Paducah, KY
June 19

KBA Roadshow with Pat Bryson
Madisonville, KY
June 19

KBA Roadshow with Pat Bryson
Elizabethtown, KY
June 20

KBA Roadshow with Pat Bryson
Somerset, KY
June 20

KBA Roadshow with Pat Bryson
Prestonsburg, KY
June 21

KBA Roadshow with Pat Bryson
Morehead, KY
June 21

KBA Roadshow with Pat Bryson
Pikeville, KY
June 22

KBA Roadshow with Pat Bryson
Frankfort, KY
June 23

KBA Annual Conference
October 8-10, 2017
Louisville, KY

KBA Board Meeting
July 20, 2017
eCast Distribution
Did you know you can add all team members at your station to the eCast distribution list?

Simply send a list of all email addresses that need to be added to kba@kba.org.
EAS Schedule
The next required
monthly test will be
June 14 at 12:07am 
and will originate from
WUKY-FM. 
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Has your station scheduled an ABIP Inspection this year?
This is now a FREE Member Benefit.
Call the KBA office (888) 843-5221 or click here for details.
This service could save you thousands of dollars in FCC fines.

Derron Steenbergen, KBA Chairman

Henry G. Lackey, President/CEO