June 9, 2017 
Invitation from Pat Bryson- Only 4 days left! Deadline is Monday, June 12!   FREE to KBA MEMBERS! Act Now!

This is a personal invitation to attend one of my eight sessions in Kentucky, the week of June 19. You are all on my list from the last time I was in Kentucky four years ago.

Some of you have already signed up. Thank you! I am so looking forward to working with you again. For those of you that have not signed up, I urge you to do so. The sessions will be two hours in length and I promise this will be a good use of your "billable hours." You will  leave with ideas to make you money.

The first hour will be exploring the fine art of asking sophisticated questions designed to uncover needs, goals, objections...everything you need to craft on-target campaigns for your clients. It's not your father's customer needs analysis! This one is designed for today's crowded and complicated environment.

The second hour will be spent learning a new technique to handle objections. I often hear from my clients that getting the final agreement is tough. Using this process will make it much easier.

So, KBA is kind enough to provide this opportunity for you. I hope you will all take advantage of it and come. We'll have some fun and improve our game!

See you in Kentucky!

Remember, these trainings are FREE to you, if your station is a paid 2017 member of the KBA. It is imperative that you fill out the registration form listed below. All must be pre-registered in order to receive training materials.

June 19, 2017-
Paducah, KY- Murray State Campus- 8:30-10:30a.m.- 5 open seats

June 19, 2017-
Madisonville, KY- Murray State Campus- 2:00-4:00p.m.- 5 open seats

June 20, 2017-
Elizabethtown, KY- Etown Tourism- 8:30-10:30a.m.- 6 open seats

June 20, 2017-
Somerset, KY- Courtyard by Marriott- 2:00-4:00p.m.-
12 open seats

June 21, 2017- Mountain Arts Center 8:30-10:30a.m.- 20 open seats 
June 21, 2017-
Morehead, KY- Morehead Convention Center-2:00-4:00p.m.- 26 open seats

June 22, 2017-
Pikeville, KY- Hilton Garden Inn- 8:30-10:30a.m.- 14 open seats

June 23, 2017- Frankfort, KY-
New Location: KY Transportation Cabinet
8:30-10:30a.m.- 4 open seats

You must be a fully paid 2017 KBA Member to attend this training , free of charge. Registration form must be filled out for each registrant!

Not a KBA member? Call Karen or Liza today at (502) 848-0426 or email us at kba@kba.org or Karen@kba.org  


KBA Travels

Henry is on the road today visiting  stations across Western Kentucky.  The purpose of our visits is to talk with you for about 30 minutes and get your feedback on how we can better serve you, our KBA members. If you have some time in your busy schedule to meet with him that would be great! Please contact Karen Mucci at karen@kba.org to schedule a visit.

The Drone Journalism School Webinar 
Sponsored by the Poynter Institute 
This upcoming Webinar will be broadcast on:
Wednesday, June 14, 2017 at 2:00pm Eastern Time. 

In this virtual classroom, participants can join in a seminar led by Poynter faculty and visiting faculty. This screencast includes live audio and a slideshow presentation in which participants can post questions and respond to poll questions posed by the host.
The Poynter Institute has partnered with Google News Lab, the Drone Journalism Lab at the University of Nebraska, The National Press Photographers Association and DJI to train more than 350 journalists in drone journalism school classes in 2017. Our workshops in Georgia and New York have filled to capacity and we have two more workshops in Wisconsin and Oregon.

This one-hour webinar gives you a taste of some of the teaching from those three-day drone journalism classes.
You will:
  • Hear from The Drone Journalism Lab founder Matt Waite, who teaches the fundamentals of the FAA Part 107 drone pilot test. Matt explains what to expect on the test and what he thinks the future holds for drone journalism pilots.

  • Learn from NPPA's general legal counsel Mickey Osterreicher, who has tracked the evolution of drone laws for years. Mickey explains how journalists are feeling pressure from local and state governments who want to regulate airspace and how journalists should respond to growing public concerns about privacy and drone safety.

  • Listen to Google News Lab's Nicholas Whitaker, who says drone video has great value beyond covering breaking news. Whitaker explains how Google is working with partners to mine data from drones to build 3-D and virtual reality images. He says we are on the frontier of new ways to tell stories and improve journalism.

  • See what DJI, one of the powerhouses in drone manufacturing, is doing with drones around the world. From agriculture to industry to biology and journalism, drones are taking high definition photography into exciting new uses.
The host of this webinar, Poynter's Al Tompkins, is an FAA Part 107 licensed pilot and will offer ethics guidelines that he, along with Waite and Osterreicher drafted for drone journalists. The ethics guidelines are a product of input from journalists who have attended our workshops.

What Will I Learn:
  • The basics of the FAA test: What is it, what's in it, common misconceptions.

  • The lay of the legal landscape and why it is this way. The conflict of local and federal control.

  • The evolution of drone use. Where this is all heading and how drones are becoming essential not just to journalists.

  • The next steps for drone use including 3D mapping and interactive media.
  • The ethical frictions that confront us as drone journalists including privacy, production and safe operation.

This innovative program is offered in partnership with Google News Lab, with drones provided by DJI. Our teaching partners are the Drone Journalism Lab at the University of Nebraska, the National Press Photographers Association and our four host universities.

Who Should Take this Course:
Journalists working in any media, journalism students and journalism educators. We especially welcome newsroom managers who will make decisions about drone deployment and need to understand the legal implications of drone photography.
                                                                Course Instructor:
Al Tompkins
Al Tompkins is Senior Faculty/Broadcast and Online at The Poynter Institute. He is the author of Aim for the Heart: A Guide for TV Producers and Reporters, which is being used by more than 130 universities' journalism departments around the world., and the Poynter NewsU course Reporting, Writing for TV and the Web: Aim for the Heart. He is also the author of Telling Memorable Video Stories, a video tutorial series at Poynter's NewsU.

You can join the more than 10,000 people who follow him on Twitter at @atompkins.Tompkins has more than 40 years of experience as a journalist, writer and journalism teacher who teaches in seminars at Poynter and workshops and conferences around. He has been a presenter at national conventions for IRE, RTDNA, NABJ, NAHJ, AAJA, Unity, NLGJA, PRNDI and NPPA. Since 1998, he has taught seminars and workshops in 48 states and four countries.

For more information go to: http://www.newsu.org/courses/drones

KBA Conference Reimbursements 2017
The KBA Board met at the KBA Headquarters on Thursday, January 26, 2017. As a result, members voted on conference reimbursements for 2017. The conference reimbursements are as follows:
  • Up to $1,000 Small Market Exchange
  • Up to $399 Country Radio Show
  • Up to $1,000 NAB Show
  • Up to $1,000 for the NAB Radio Show

Attendees of these events must provide KBA staff with a copy of their name badge and receipts of all expenses.   Please be advised you have 60 days from the close of the event to turn in your reimbursements. Thank you!  

Your State Broadcast Association presents. . .
Radio Advertising Bureau's 

What Agencies Want From Their Media Partners
One-Hour, Live SELLER Webinar

TUESDAY, JUNE 20, 2017
(11:00 am Eastern/10:00 am Central/9:00 am Mountain/8:00 am Pacific)
(4:00 pm Eastern/3:00 pm Central/2:00 pm Mountain/1:00 pm Pacific)
Guest: Ben Thomas, Buntin Group
Media sales is an ever-evolving profession. If you're selling the same way you were just two years ago, you're out of date. Learn what has changed in dealing with agencies, how they have evolved, and what they want and need from you now.


Join: http://rab.adobeconnect.com/agencies_wants/ and Enter as a GUEST using your FIRST AND LAST NAME.

Audio: over computer or 800-244-2500, PIN 550122#
NOTE: AdobeConnect recommends using Internet Explorer. If you do not have Internet Explorer, Safari is the next best.   
Contact Adobe Support at: 800-422-3623. International support numbers are available at http://www.adobe.com/support/connect/connecthostedsupport.html. To contact RAB, call 800-232-3131 or email member_response@rab.com.

Upcoming Webinar
Broadcaster Advertisers Are Singing, "Digital - Digital Everywhere" ... So Where Are You as a 2017 Seller?

Tuesday, June 13 - Noon Eastern

Our discussions with advertisers today include digital marketing as a common and important part of the equation. Let's discuss the most popular solutions quickly and jump forward to where every relevant broadcaster needs to go. The battle begins in your mind and your advertiser's perceptions of the advertising world. Learn how to establish the most powerful path for integrated selling success. RecrueMedia works with broadcasters and digital experts nationwide. Find out how they lead stations like yours as they establish long-term integrated success with local advertisers. Don't miss this insightful session!

Presented by: Mark Landon, President, RecrueMedia

Click here to register for this upcoming webinar!

FREE LBS Training! 

Are you using this FREE member benefit? KBA offers access to the LBS Weekly Sales Videos free to all members! Your station's whole sales team can have their own personal LBS accounts at no additional cost! If you need login information, simply contact the KBA and we will be glad to help you get started. Don't miss out on these wonderful trainings!

This Week's 3 Videos: Q&A with Paul Weyland, Budgeting and Forecasting, Powerful Leadership Series!
Q&A with Paul Weyland: Paul Weyland answers live questions from broadcasters! In this segment, Paul discusses the minimum length of time and how many weeks per month he recommends for a new client, what a long-term proposal looks like, how to tell a client that their own creative is bad, measuring results, and more!
Budgeting and Forecasting: In this segment, Sally Kohn explains the importance and the basics of knowing your customers when it comes to managing your account list. She discusses strategies for grouping accounts by their potential for growth and useful periods of time to forecast it.

Powerful Leadership Series!: In this series, Gary Moore covers leadership in today's challenging environment.
In This Issue
This eCast is sponsored by  "Wedding Planning with Pem," a sweet fit for your advertisers.


This eCast is Sponsored by Broadcast and Communications Systems

Time is running out to have your SAT dish moved to AMC18.  At the NAB Show, the word was that less than 25% of Broadcasters had made arrangements for the re-pointing. We have already helped over 50 stations and there is still time, but we need you on the list now. Call (270)843-4222. June 30th is the deadline for the move...no extension is expected.
Mark Your Calendar for these 2017 Events!

KBA Roadshow with Pat Bryson
June 19-23

KBA Roadshow with Pat Bryson
Paducah, KY
June 19

KBA Roadshow with Pat Bryson
Madisonville, KY
June 19

KBA Roadshow with Pat Bryson
Elizabethtown, KY
June 20

KBA Roadshow with Pat Bryson
Somerset, KY
June 20

KBA Roadshow with Pat Bryson
Morehead, KY
June 21

KBA Roadshow with Pat Bryson
Pikeville, KY
June 22

KBA Roadshow with Pat Bryson
Frankfort, KY
June 23

KBA Board Meeting
July 20

KBA Annual Conference
October 8-10, 2017
Louisville, KY

eCast Distribution
Did you know you can add all team members at your station to the eCast distribution list?

Simply send a list of all email addresses that need to be added to kba@kba.org.
EAS Schedule
The next required
monthly test will be
June 14 at 12:07am 
and will originate from
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Today in History- June 9, 1934
In 1934, the widely known Walt Disney character, Donald Duck made his film debut in the Wise Little Hen.
Has your station scheduled an ABIP Inspection this year?
This is now a FREE Member Benefit.
Call the KBA office (888) 843-5221 or click here for details.
This service could save you thousands of dollars in FCC fines.

Derron Steenbergen, KBA Chairman

Henry G. Lackey, President/CEO