August 4, 2017
2017 KBA Awards Deadline Approaching!
            Deadline August 8, 2017    
The KBA is now accepting nominations for the 2017 KBA Awards to be presented during the KBA Annual Conference October 9-10 in Louisville, KY at the Galt House. 

To submit a nominee: state the award that you are nominating the person(s) for and give a brief overview of the accomplishments of the individual(s). Your contact information must be included. Nominations can be emailed to, faxed to (502) 848-5710, or mailed to 101 Enterprise Drive, Frankfort KY 40601.    
Winners will be announced October 10th at the KBA Annual Conference in Louisville.

The Kentucky Broadcasters Association award winners are selected by a committee appointed by the organization's Chairman and shall be comprised of three representatives of member stations and the sitting executive committee.  Nominations for awards may be made by employees of any member station or by members of the awards committee.
Al Temple Award: Presented to those individuals who have made outstanding contributions to the Kentucky Broadcasters Association over an extended period of time.  Their volunteer service is an invaluable part of this organizations success and ability to serve its members. The award is named in honor of the extraordinary service of Al Temple a pioneer secretary-treasurer of the KBA.
Kentucky MIC Hall of Fame Award: Presented to those individuals who have made outstanding personal contributions to the broadcasting profession in Kentucky. Since this award is considered to be the highest award given by the KBA to recognize accomplishments in Kentucky broadcasting, recipients are hereby inducted into the KBA Hall of Fame.
J.T. Whitlock: Life Service Award: Presented to members retiring or leaving the profession who have earned perpetual membership and recognition as a result of their contributions to Kentucky broadcasting. Participation in conventions shall be at no cost to recipients of the Life Service Award and their spouse. The award is in honor of a life of service by J.T. Whitlock, longtime KBA Executive Director / Secretary-Treasurer.
Ralph Gabbard Distinguished Kentuckian Award: Given to present or former Kentuckians who have earned fame or acclaim in their field of endeavor and presented in recognition of the value of those achievements and accomplishments to the state and nation.  This award is in honor of distinguished television broadcaster and former Kentucky Broadcasters Association Chairman Ralph Gabbard.  
To review past award recipients,    click here. 
Conference Updates and Reminders!

This is a reminder that all attendees must register individually for the KBA Conference. You may register online or download the KBA registration form and email to 

This year, you must register by September 1, 2017.  At that point, the room block will be closed. If you have not registered by that date, you and/or your station will be charged a $100.00 registration fee per person.
This registration fee includes anyone that comes to the hotel and registers onsite as well. We appreciate you adhering to this new policy. When working with hotels, we have deadlines we must meet for food and beverage and meeting space. Your adherence to this guideline will  assist us in having a wonderful 2017 KBA conference.

Chris Lytle, Instant Sales Training!
Lytle will be conducting two sessions at the KBA Conference!

As a KBA member, you can have full access to Instant Sales Training.

Via Instant Sales Training, members can get an archive of 75 pre-planned sales training sessions. Then, each week you'll get an email from Chris to let you know about the new sales Instant Sales Training session.

To sign up, put "Kentucky" in the subject line and email
the full name and email of the person who does the bulk of your sales training.

You can also link to Supercharged Sales Management now. It is a compelling 53-minute video to make 2017 your year.

As a bonus, you will receive access to all of the webinar recordings. of this year's webinar series. Train new people or retrain your veterans with these sales sessions:
  • Preventing and Overcoming Broadcast Sales' Toughest Objectives
  • More First Meetings: Getting in to see Those Hard-to See- Prospects
  • Advanced Consulting Skills for Broadcast Advertising Sales People
  • How to "Talk" Advertising with Your Prospects and Customers Today"

You can brush up on your sales management skills with these webinars:

  • Running Sales Training Sessions That Really Increase Sales
  • Twelve Sales Management Lessons You Shouldn't Have to Learn the Hard Way
  • Scarce Talent: Finding and Hiring the Best Salespeople
  • The Coaching Imperative: How Great Managers Get More Loyalty and Production from their Sellers.

Additionally, you will not want to miss Chris Lytle's session at the 2017 KBA Conference!


Tuesday, October 10, 2017


Back to Basics



Building Relationships Your Competitors Can't Steal 


The KBA has produced a 2017 membership directory.  Directories are available online and a hard copy will be available soon. To access the online directory, visit and click on the Member Directory tab. The password is kba@directory17. If you do not see yourself or your company, listed please contact Liza by emailing or Karen at  

The center of the eclipse is right here in Kentucky later this month in Hopkinsville.  The official time is 1:21 Central Daylight Time, 10 miles to the Northwest of Hopkinsville where complete darkness will last the longest ( two and a half minutes). The entire area around Hopkinsville/ Christian County is in a state of " not knowing exactly how many folks" will descend withing a 30 mile radius of Hopkinsville.  All motel rooms are full for miles around. From Madisonville, some 35 miles north of Hopkinsville to many places in Nashville, Tennessee, an hour from ground zero.
Traffic is the main concern of police agencies in and around Hopkinsville. There will be eight times as many police officers on the streets of the city, plus the Sheriff's and Kentucky State Police.  They are all beefing up their personnel. Countless meetings with city and county officials have been held starting over a year ago. 
Schools in Hopkinsville and Christian County will be closed Monday, August 21 and Tuesday, August 22. There are over 20 concerts and festivals planned the previous weekend (August 18-20) as the eclipse moves across the U.S. from Oregon to South Carolina. Among local radio and TV stations, there will be a countless number of journalists, including the major networks on hand to report this once in a lifetime event. 
Residents of Hopkinsville and the surrounding area are encouraged to get gasoline for your automobile, have prescription drugs refilled, plus purchasing groceries several days ahead of August 21st. With the possibility of 100 to 200  thousand individuals ( nobody knows for sure) coming to Hopkinsville, local official are urging citizens of Christian County, it at all possible, not to travel in and around Hopkinsville the day before, the day of and the day after the eclipse.

Local officials have expressed concern about the possibility of prostitution and human traffickers as well with an event of this magnitude.

The KBA would like to thank Mike Chadwell, WHOP General Manager and WHOP Sports Director, Todd Hamilton who helped with this information. They both concur that the overwhelming concern is the "bulge" in traffic congestion but nobody knows for sure how many visitors will show up in late August for this afternoon eclipse.  

The Kentucky Broadcasters Association presents...
Radio Advertising Bureau's
How To Develop Effective Local Advertising Strategies

One-Hour, Live SELLER Webinar

(11:00 am Eastern/10:00 am Central/9:00 am Mountain/8:00 am Pacific)
(4:00 pm Eastern/3:00 pm Central/2:00 pm Mountain/1:00 pm Pacific)
Presenter: Jeff Schmidt, RAB's SVP/Professional Development
97% of people selling radio advertising today don't have a degree in marketing or advertising. With the proliferation of new ways to advertise, local advertisers are inundated with salespeople and shiny new toys. Now, more than ever, it's critical for today's broadcast professional to be an expert resource on marketing and advertising for local businesses.


Join: and Enter as a GUEST using your FIRST AND LAST NAME.

Audio: over computer or 800-244-2500, PIN 550122#
NOTE: AdobeConnect recommends using Internet Explorer. If you do not have Internet Explorer, Safari is the next best.   

Contact Adobe Support at: 800-422-3623. International support numbers are available at . To contact RAB, call 800-232-3131 or email

Upcoming Webinar  
What is a Broadcaster to Do? U.S. Auto Sales Receding in 2017: Cars Ailing and Crossovers Booming!

Tuesday, August 8 - Noon Eastern 
John Tkac offers fresh selling strategies for the second half of 2017. The environment is perfect for broadcast and digital ad dollar shifts from one media preference to another. Protect your existing schedules and be at the top of the funnel for receiving new ad budget dollars.

According to July 4th's USA Today, plunging sales of small cars and sedans and a steady decline in U.S. auto sales in the first half of 2017 promises to end the auto industry's two-year streak of record sales. Your dealers are anxious to protect their recent years of record sales. You can provide the answer for your dealerships to set the local pace in your market! Catch this practical session and make a huge difference in your second half!

Presented by: John Tkac, LBS Auto Expert

Click here to register for this upcoming webinar! 

FREE LBS Training!  

Are you using this FREE member benefit? KBA offers access to the LBS Weekly Sales Videos free to all members! Your station's whole sales team can have their own personal LBS accounts at no additional cost! If you need login information, simply contact the KBA and we will be glad to help you get started. Don't miss out on these wonderful trainings!

This Week's 3 Videos: Professional Growth, 5 New Hire Keys for TV, Why Advertise Series!
Professional Growth: Gary Moore continues explaining the importance of your personal, professional growth, avoiding Sewer Monkeys, and taking responsibility for your own success! Managers and account executives will get HUGE benefit from this session!
5 New Hire Keys for TV: Ron Steiner discusses the 5 keys to developing a successful career in television sales. He covers everything from evaluating prospects to how effective listening closes more business. This webinar is intended for television new hires.

Why Advertise Series !: Gary Moore presents a very practical series explaining not only why a business should advertise, but why it MUST! In this series, you'll build a list of responses for prospects who say that they don't have a need to run an ad campaign.

Happy Selling!

Has your station scheduled an ABIP Inspection this year?
This is now a FREE Member Benefit.
Call the KBA office (888) 843-5221 or click here for details.
This service could save you thousands of dollars in FCC fines

In This Issue
Quick Links
Email Henry
Mark Your Calendar for These 2017 Events!

KBA Board Meeting
October 9, 2017

KBA Annual Conference
October 9-10, 2017
Louisville, KY

KBA Training Roadshow with P1 Learning
November 13-17
eCast Distribution
Did you know you can add all team
members at your station to the eCast distribution list?
Simply send a list of all email
addresses that need to add to
EAS Schedule
The next required monthly test will be Aug. 16 at 12:07am and will originate from EOC.
Wedding Planning with Pem
This eCast is sponsored by
"Wedding Planning with Pem," a
sweet fit for your advertisers.

Thank You PEP Sponsors

Be Social!
Like Us on Facebook!

Like us on Facebook

Follow Us on Twitter!

Follow us on Twitter
Kentucky Broadcasters Association | | | 101 Enterprise Drive
Frankfort, KY 40601