September 1,  2017
KBA Members Drive Hurricane Harvey Efforts

KBA member radio and TV stations all across the commonwealth are airing campaigns urging their listeners and viewers to make contributions to aid the tens of thousands of people whose lives have been thrown into turmoil by Hurricane Harvey.  Dozens of KBA members are airing a common message steering donors to the American Red Cross and the Salvation Army.  Countless other stations have launched their own drives for supplies and funding.  We hear you, support you and thank you for a job well done. Together, Kentucky Broadcasters are urging Kentuckians to help others in need.

While you may want to send food and other items, the infrastructure may not be able to support those donations. Many organizations have been clear that cash, or cash equivalent, is preferred. Clothing, food, and/or any other drives could make the problem worse if they have to deal with unsolicited items. 
If you would like to help, the best and most effective way to pitch in is to give money to one or more of the many charities involved with the response and recovery. Below are some suggestions:

Click here if you are interested in helping "Broadcasters" that have been affected by the storm.

Red Cross: 
Salvation Army: 
Conference Updates and Reminders!

This is the last day to register for free! This is a reminder that all attendees must register individually for the KBA Conference. You may register online or download the KBA registration form and email to

This conference is an all expense paid for Member Benefit of the KBA! This year, you must register by September 1, 2017. 
After today, the room block will be closed.
If you have not registered by COB today, you and/or your station will be charged a $100.00 registration fee per attendee.  
After today, lodging is not guaranteed. We appreciate you adhering to this new policy. When working with hotels, we have deadlines we must meet for food and beverage and meeting space. Your adherence to this guideline will  assist us in having a wonderful 2017 KBA conference.

Wear your Name Badge! 
It is important to wear you name badge at all times while atten ding the KBA conference. You must have your badge to attend any KBA sanctioned events. The Maker's Mark Tour, Cruise on the Belle of Louisville, Bourbon Tasting all require you to wear your badge.  

Due to a better than expected response, registration for the Maker's Mark tour during this year's Annual Conference is now closed. The event is filled to capacity.  If you would like to be placed on a waiting list for the tour please email Karen at

Furthermore, if you  have already registered for the Maker's Mark tour and cannot attend, it is imperative that you let the KBA know as soon as possible to allow someone on the waiting list to have your reservation. Reminder: The buses traveling from Louisville to Loretto will depart from the Galt House Hotel at 11am sharp on Monday, October 9, 2017.
KBA Members meet with Congressmen James Comer and Brett Guthrie

On Wednesday, August 30th the KBA had the distinct honor of meeting with Congressman James Comer in Madisonville, KY and then on Thursday, August 31st with Congressman Brett Guthrie in Bowling Green, KY.  The sessions consisted of what can we do as broadcasters to aid our Congressmen.  A special thank you to Congressman Comer and Congressman Gurthie for meeting with us.
Chris Freeland of Freeland Broadcasting (L) speaking with Representative James Comer (R) on Wednesday, August 30th in Madisonville, KY.

Pictured above from L-R, Bud Walters, Dale Thronhill, Derron Steenbergen, Representative Brett Guthrie, Mike Tarter, Julie Milam, Henry Lackey, Steve Newberry, Mark Buckles, Brad Odil and David Brinkley in Bowling Green, KY.  
Chuck Shuffet

The KBA extends condolences to the friends and family of Chuck Shuffet, who passed away Sunday, August 27 at the age of 87. 

Mr. Shuffett was the former owner and operator of WNBS and WAAW. He was the voice of Murray State Basketball from 1957-1975. Shuffett did radio play-by-play for the Racers from 1958-75 and was an important part of the start of the modern era of Murray State's advancement to NCAA D-I athletics.
During a time when the popularity of college sports was growing, Shuffett was the eyes and ears for Racer fans especially when the team was away from home. His broadcast style was one-of-a-kind. His extensive vocabulary and his love of literature gave him the ability to paint with words the pictures his listeners expected.

KBA President/CEO says, "I had the honor of knowing Chuck personally. Chuck Shuffett was a multi-talented individual who's professional long time play by play and knowledge of the game was something to truly be admired. The Broadcast industry, this professional family, lost another great legend on Sunday."   

To read his full obituary and leave online condolences, please click here.  
The KBA has produced a 2017 membership directory.  Directories are available online and a hard copy will be available soon. To access the online directory, visit and click on the Member Directory tab. The password is kba@directory17. If you do not see yourself or your company, listed please contact Liza by emailing or Karen at  

The Kentucky Broadcasters Association presents...
Radio Advertising Bureau's   
One-Hour, Live MANAGEMENT Webinar 
On-Boarding: The Critical First 90 Days For Seller Success
(1:00 pm Eastern/12:00 pm Central/11:00 am Mountain/10:00 am Pacific)

Turnover costs you time and money. Sales is more susceptible to turnover than any other profession due to the complexity and challenges of the job. Equip your sellers for solid success in their first 90 days and beyond.


Join: and Enter as a GUEST using your FIRST AND LAST NAME.

Audio: over computer or 800-244-2500, PIN 550122#
NOTE: AdobeConnect recommends using Internet Explorer. If you do not have Internet Explorer, Safari is the next best.   

Contact Adobe Support at: 800-422-3623. International support numbers are available at To contact RAB, call 800-232-3131 or email

FREE LBS Training!  

Are you using this FREE member benefit? KBA offers access to the LBS Weekly Sales Videos free to all members! Your station's whole sales team can have their own personal LBS accounts at no additional cost! If you need login information, simply contact the KBA and we will be glad to help you get started. Don't miss out on these wonderful trainings!

This Week's 3 Videos: Auto Q&A, Proposals, 9 Keys for Managers
Auto Q&A: John Tkac answers LIVE broadcaster questions! In this segment:
▪ How do I address a dealer who says that "radio doesn't work anymore, I use Facebook, get results, and it's free"?

▪ Is it possible to get coop through independent, used car dealers?
▪ Does dealer cash come from the dealer or is it factory incentive for the dealers?
▪ We see the used car market as very strong, but many franchise dealers don't advertise Used that much. Is this a productive sales approach and how do you recommend that we approach it?

Proposals: Paul Weyland reveals his strategy for writing compelling proposals that will help you to close sales with advertisers. Watch this video to learn the simple, but effective SOS Proposal Process!

9 Keys for Managers: Pat Bryson, LBS Management Expert, delivers a series on 9 ways for managers to impact sales. This series will provide insight into how to create and maintain a high performance sales team.

Happy Selling!

The Kentucky Broadcasters Association presents...
Radio Advertising Bureau's   
Handling Objections Heroically
One-Hour, Live SELLER Webinar

(11:00 am Eastern/10:00 am Central/9:00 am Mountain/8:00 am Pacific)
(4:00 pm Eastern/3:00 pm Central/2:00 pm Mountain/1:00 pm Pacific)
Presenter: Jeff Schmidt, RAB's SVP/Professional Development
Objections are inevitable, but they don't have to be intimidating. Objections are a clear sign you've got your prospect right where you want them: engaged, emotionally invested, and serious enough to seek more information. Learn proven strategies for handling objections with courage and confidence.


Join: and Enter as a GUEST using your FIRST AND LAST NAME.

Audio: over computer or 800-244-2500, PIN 550122#
NOTE: AdobeConnect recommends using Internet Explorer. If you do not have Internet Explorer, Safari is the next best.   

                                                                                                        Contact Adobe Support at: 800-422-3623. International support numbers are available at To contact RAB, call 800-232-3131 or email
Has your station scheduled an ABIP Inspection this year?
This is now a FREE Member Benefit.
Call the KBA office (888) 843-5221 or click here for details.
This service could save you thousands of dollars in FCC fines

In This Issue
Quick Links
Email Henry
Mark Your Calendar for These 2017 Events!

KBA Board Meeting
October 9, 2017

KBA Annual Conference
October 9-10, 2017
Louisville, KY

KBA Training Roadshow with P1 Learning
November 13-17
eCast Distribution
Did you know you can add all team
members at your station to the eCast distribution list?
Simply send a list of all email
addresses that need to add to
EAS Schedule
The next required monthly test will be Sept. 11 at 10:37am and will originate from WUKY-FM.
Wedding Planning with Pem
This eCast is sponsored by
"Wedding Planning with Pem," a
sweet fit for your advertisers.

Thank You PEP Sponsors

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Kentucky Broadcasters Association | | | 101 Enterprise Drive
Frankfort, KY 40601