For Immediate Release                                                                           Contact: Melissa Perez
August 30, 2017                                                                                        (703) 528-5656 x 108 
KTDO Telemundo 48 reigns in Primetime, Regardless of Language
El Paso, TX - August 30, 2017 - KTDO Telemundo 48  is the Primetime market leader in El Paso, according to the July '17 Nielsen survey results .  The station dominated Primetime (Monday-Friday 6P-10P) with wide margins across all key audiences, regardless of language.  Compared to Spanish-language stations, KTDO garnered a phenomenal 76% share among Adults 18-34, a 66% shares among Adults 18-49 and a 64% share among Adults 25-54 in the market.
 
Additionally, Telenoticias El Paso at 10P was the most-watched local late newscast in El Paso, regardless of language among Adults 18-34, Adults 18-49, Adults 25-49 and Adults 25-54. Telenoticias El Paso also commanded dominant shares compared to Spanish-language late news among Adults 18-34 (71%) and Adults 18-49 (60%)

"Once again, our viewers have made KTDO Telemundo 48 the overall Primetime leader in the market regardless of language. In addition, our late news has hit a home run with stellar performances across key audiences. Telenoticias El Paso at 10pm is the top rated newscast regardless of language. This proves that KTDO is a major contender and that our commitment to both our viewers and our business partners continues to be our number one priority." "

-Lorena CastaƱeda, Station Manager

Telenoticias El Paso at 5P also  enjoyed significant book-book growth among Adults 18-34 (131%) and Adults 18-49 (35%) 


Source:  NSI El Paso July' 17 eVIP
KTDO Telemundo 48  is owned by ZGS Communications, a Hispanic-owned media company headquartered in Arlington, Virginia that owns or operates 9 Spanish-language television stations, representing the largest group of independent stations affiliated with the Telemundo television network. KTDO prides itself on its commitment to service, local programming, and the celebration of Hispanic heritage. Telemundo, a U.S. Spanish-language television network is the essential entertainment, news, and sports source for Hispanics. Broadcasting unique national and local programming for the fastest-growing segment of the U.S. population, Telemundo reaches 94% of U.S. Hispanic viewers in 210 markets. Visit KTDO Telemundo 48 on www.holaciudad.com.

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