El Paso, TX - August 30, 2017 - KTDO Telemundo 48
is the Primetime market leader in El Paso,
according to the July '17 Nielsen survey results
. The station dominated Primetime (Monday-Friday 6P-10P) with wide margins across all key audiences, regardless of language.
Compared to Spanish-language stations, KTDO garnered a phenomenal 76% share among Adults 18-34, a 66% shares among Adults 18-49 and a 64% share among Adults 25-54 in the market.
Telenoticias El Paso
at 10P was the most-watched local late newscast in El Paso, regardless of language among Adults 18-34, Adults 18-49, Adults 25-49 and Adults 25-54. Telenoticias El Paso also commanded dominant shares compared to Spanish-language late news among Adults 18-34 (71%) and Adults 18-49 (60%)
"Once again, our viewers have made KTDO Telemundo 48 the overall Primetime leader in the market regardless of language. In addition, our late news has hit a home run with stellar performances across key audiences. Telenoticias El Paso at 10pm is the top rated newscast regardless of language. This proves that KTDO is a major contender and that our commitment to both our viewers and our business partners continues to be our number one priority." "
-Lorena Castañeda, Station Manager
Telenoticias El Paso at 5P also
enjoyed significant book-book growth among Adults 18-34 (131%) and Adults 18-49 (35%)
Source: NSI El Paso July' 17 eVIP