Did you know that as a Canadian charity or non-profit organization you are eligible to receive up to $10,000 a month in free search advertising through Google Ad Grants? As a relatively new program, very few non-profits in Canada have taken advantage of it.
WHAT IS SEARCH ADVERTISING?
Search Advertising uses text-based ads that appear at the top and bottom of a Google search results page, and are used as a way to connect with an audience that is actively searching for keywords related to your organization and its purpose.
WHO CAN ACCESS GOOGLE GRANTS?
To qualify for the program, you'll first need official status as a registered charity or non-profit organization. Please note that governmental organizations, hospitals, health care organizations, and academic institutions are not eligible for Google Ad Grants.
Your organization will also need to have a fully functional website with a fair bit of content on it (while Google doesn't specify exact numbers, you'll need at least 4 to 6 pages to qualify for the program).