02/08/17
Future of Marketing 17 Keynote speakers announced for
The Future of Marketing conference

Education and results is what The Future of Marketing conference is all about.Learn new tools to help you leverage your marketing to ensure that it's a powerful and resource-rich function of your business. In today's world, digital marketing is the key to creating and sustaining a long-lasting relationship with the most important asset of any business - the customer.
The keynote speakers for The Future of Marketing represent some of the best, most innovative minds to help you better position your business for success, including the Open Innovation Leader & Global Strategist at GE, a Creative Director at LEGO and the President of Hemmings House. 
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Employer confidence rises for fifth consecutive month
Confidence among Massachusetts employers rose for the fifth consecutive month during January despite a marked slowdown in economic growth during the fourth quarter of 2016. The Associated Industries of Massachusetts Business Confidence Index rose one point to 61.4 last month, a full 5.6 points higher than a year earlier and the highest reading since December 2004. The confidence increase came during a month when the Massachusetts unemployment rate fell to 2.8 percent and Bay State employers created more than 72,000 new jobs for the year. Read more here. 
 
Cape Cod Chamber publishes 2017 edition of Cape Cod Travel Guide
The Cape Cod Chamber of Commerce is actively preparing for the upcoming tourism season, beginning with the arrival of the 2017 Cape Cod Travel Guide this week. This full-color magazine is packed with 144 pages of intriguing articles, stunning photography, and an insider's guide to arts and culture, recreation, beaches, shopping, dining, accommodations and getting around on Cape Cod. Read more here. 


Beneficiaries announced for 2017 Seaside Le Mans
At a kickoff event for the 2017 Seaside Le Mans - The Race for the Cape Cod Community, five local nonprofit organizations were announced as beneficiaries for this year's race. The annual fundraiser, slated for Saturday September 9, 2017, at Mashpee Commons, has raised over $5.5M through sponsorships and matching funds over the past 16 years. Sponsors, beneficiaries and supporters attended the kickoff event held on February 2 at the Barnstable Municipal Airport in Hyannis. Read more here. 
CDP seeks nominations for two annual awards recognizing deserving community members
The Community Development Partnership seeks nominations from the community for two awards presented annually to distinguished community members. The 13th Annual Gwen Pelletier Award for Excellence in Community Service and the 4th Annual Norm Edinberg Award for Excellence in Entrepreneurship will be presented at the CDP's 26th Annual Meeting, which will be held on Thursday, April 13, at Wellfleet Preservation Hall. Read more here.

Payment management: Credit card processing changes for 2017


By Joe Forgione
Each year during the first quarter, the major credit card brands, Visa, MasterCard, American Express and Discover, announce changes to their interchange rates and categories. Interchange is the largest portion of the total credit card processing expense that a business pays. There are three simple things that a business can do to keep processing costs as low as possible and comply with interchange requirements. Read the full article here.
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