FOR IMMEDIATE RELEASE
WiLDSEED COMMUNICATIONS
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Press Release .....
KIDROBOT TO HOST UNVEILING OF COLLECTIBLE HIP-HOP TOYS
- Veteran Graffiti Artist, Illustrator, Animator Pays Unique Tribute To Rap's Golden Age -
Prince Barry D Is The Sure Shot!

(New York, NY - May 21, 2012) Star Light Studios in association with KidRobot NYC are pleased to announce the official launch of a fresh new line of collectible hip-hop toys at KidRobot's flagship gallery and retail store next month. The brainchild of veteran graffiti artist, Joseph "Tramp" Daly, the toys are actually a small part of Daly and Star Light partner Ishmael "Ish" Ford-Bey's larger vision of bringing authentic hip-hop culture to the animation world.


Older hip-hop fans may remember Tramp's work featured in early editions of The Source, where he illustrated and wrote the first ever hip-hop comic strip, A View From Da Unda'Ground, which ran in the magazine from 1989-1995. Tramp went on to create, write and produce the first animated hip-hop sitcom for MTV. The show Station Zero launched during the music channel's now defunct Hip-Hop Week in Spring 1999 and was an immediate hit, drawing an impressive average of 2 million viewers daily.


These days, Tramp and Ish have been focused on the development and production of two brand new animation properties: The Sure Shot, which pays homage to hip-hop's Golden Era, and The Adventures of the Untouchables, a sort of hip-hop X-Men, which recently debuted online at WorldStarHipHop and garnered over 5 million hits. The first set of toys from the pair's forthcoming line is based on the prototypical characters culled from these shows.


Representing The Sure Shot, party rocker "Prince Barry D" is an '80s throwback collectible vinyl toy who rocks a Playboy chain, nameplate belt, removable Cazal-type glasses, a sheepskin coat and hat to match. He is the first toy in a series that will feature 7 different B-Boy crew members. Contrarily,"Boss Man Ish" reps the more modern day hip-hopper and is the fearless leader of the urban action hero crew, The Untouchables. All of the toys will come with a collectible t-shirt that showcases additional characters from the Star Light arsenal.


This project has been a long time coming," says Tramp. "I've been drawing and creating stories and loving hip-hop ever since I was a kid. The toy line is a natural progression in my ongoing evolution as an artist." Ish adds, "Star Light Studios is always moving, creating something new and exciting, just like hip-hop. Stay tuned. This is just the beginning."


Star Light Studios' collectible hip-hop toys launch party will take place at KidRobot NYC (118 Prince St.) on Thursday June 14th from 5-8pm. For more information, to RSVP or to speak with Tramp and Ish, please contact WiLDSEED Communications.

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WiLDSEED COMMUNICATIONS
Tracii McGregor