Wayne State PRSSA
Chapter UpdatesSunday, April 8, 2012

Mark Your Calendars

4/9 - Detroit Business
4/16 - Republic Relations
4/18 - Alumni and Student Recognition Luncheon
4/20 - Airfoil PR Agency Tour

4/24 - Study Day

4/25 - 5/1 - Final Exams

Quick Links...

Greetings, members!


This school year is drawing to a close, but make no mistake - we still some outstanding events lined up to end the year!



Detroit Business: Driving Communication in the Motor City
Monday, April 9 at 5 p.m. 
Manoogian 408 (Romanian Room)
Guest Speaker: 
Tom O'Connell, Account Executive, Business Wire

On Oct. 28, 2009, PRSA launched The Business Case For Public Relations, an advocacy campaign designed to drive industry recognition and growth by helping professionals in the field educate key audiences about public relations' roles and outcomes, demonstrate its strategic value and enhance its reputation. On Dec. 7, 2011, PRSA announced its MBA initiative, a multi-year effort to advocate the importance of including public relations skills and understanding in MBA programs. More and more, employers are looking for public relations professionals who are not only knowledgeable in communication, but have an firm understanding of business principles and practice, too.


Join us for a discussion on the business of public relations, from investor relations, to its relationship to marketing and sales disciplines, to doing business in Detroit - its outlook, its challenges and its opportunities.

Tom O'Connell is account executive at Business Wire, where he manages all accounts and new business development in Michigan. He works primarily with Fortune 1000/public companies, private companies, PR agencies and non-profit organizations. 

O'Connell is also chair of the communications committee for PRSA Detroit. He served as 2002-2003 president of the Detroit Chapter of the International Association of Business Communicators (IABC).



Wayne State PRSSA Industry Panel Series
Republic Relations: Communication in American Politics and Government 
Monday, April 16 at 9:30 a.m.
Room TBA


Guest Speakers:


Kimberly DeClark, Communications and Logistics Manager, Argonne National Laboratory; Former National Advance Staff, Office of the Vice President, Gore/Lieberman 2000


James Canning, Lead Consultant/Owner, CANNING Communications; Former Deputy Press Secretary, Office of Mayor Kwame Kilpartrick


Capt. John G. McCandless (ret.), Public Affairs Officer, US Navy Reserve; Vice President, Michigan Armed Forces Hospitality Center 


Modeled after PRSA's Professional Interest Sections, the Wayne State PRSSA Industry Panel Series explores the many professional arenas in which strong public relations and effective communication play a pivotal role.
Friday, April 20, 9:30 - 11:30 a.m.

Airfoil Public Relations   

1000 Town Center Drive, Suite 600
Southfield, MI 48075

On Friday, April 20, we will given a tour of Airfoil Public Relations, a high tech PR agency with offices in Detroit and Silicon Valley. If you would like to attend the tour, please RSVP to Vice President of Professional Development Meaghan Priebe via email at mpriebe@wayneprssa.org by Sunday, April 15 at 9 p.m.


Note: Spaces are limited. Members who attend our meeting on April 9 will be guaranteed a spot if they wish to attend the tour. Remaining spots will be reserved on a first-come, first-serve basis.


Greg Melvin