Issue No.06 _ | _ Nov. 9th, 2017
T I P S & I N S I G H T -- for - B U Y I N G & S E L L I N G
I N •---- T O D A Y ' S ---- M A R K E T
STAGING YOUR HOME
to sell

Many clients ask us how to best showcase their home to appeal to buyers. According to the National Association of Realtors, nearly half of real estate agents agree that staging INCREASES A SALES PRICE BY 1-20% . A few hours or a weekend spent on preparing your home for prospective buyers may truly pay off. Honestly it goes without saying that a clean, bright and open interior will look much more appealing (and valuable) than cluttered, dark and messy rooms.

Below is a list of some few tips to consider ( for the full article, please read the blog post ):

  1. Start with a good purging.
  2. Consider renting a short-term storage unit to pack away rarely used items.
  3. Organize your closets Buyers will actually be opening those closets so be sure to clear them out to show how spacious they really are.
  4. Take a look at carpets and flooring and walls that might need freshening up. Perhaps just a good steam clean on your floors will do the trick.
  5. A coat of neutral colored paint works wonders to bring a tired room to life.
  6. Consider a professional deep cleaning, it is well worth the expense!
  7. Decorate with light colors and go simple - strive for a sophisticated, designed look.
  8. Strategically place fresh flowers in low vases before the photoshoot and open houses.


Finally, with our depth of experience at Lowell International Realty, we can guide you during the home staging process. We can give you ideas to arrange the furniture in a way that makes a room "pop" and appeal to discerning buyers. Our trusted book of contacts accompanies each of our sales associates to assist you with any home project, such as painters, landscape architects, and even professional stagers. If you'd like to know more, we are glad to make an appointment to share some of our ideas and professional advice. We will set the stage for your home to sell!

written by
LAUREN BILLINGSLEA DOWLEN
Sales Associate
786.942.0193 | EMAIL LAUREN
the MIAMI HERALD'S
BUSINESS MONDAY MARKET MAKERS

ASKS SOUTH FLORIDA'S LEADING REAL ESTATE
PROFESSIONALS 10 QUESTIONS

Lowell International Realty's president, Lani Kahn Drody, was featured this week in a special section of the Miami Herald's Business Monday as one of South Florida's top "Market Makers".  Learn about what is shaping Miami's real estate market and what its future possibly holds in store.

- 1 -
2017 has shaped up to be an interesting year for residential sales in South Florida for several reasons specific and not specific to the region. What do you feel has been the most influential positive or negative factor affecting residential sales and why?

As the absorption rate of residential property has leveled off this year good buying opportunities have emerged. Pricing has peaked and there are wonderful mid-luxury market opportunities that had been previously out of reach. For a long time, many locals felt “locked into” their property, finding it too difficult to compete with foreign cash buyers who were willing to pay over market. Today, lateral, move up, and size down moves can be made more easily. CONTINUE READING

- 2 -
What is your outlook for single-family and condo sales as we approach 2018? (Feel free to speak to just your farming area)

In the single-family market, there will be more buying opportunities. One trend we continue to see is a stronger sales pace for updated properties – impact windows, crisp and clean modern kitchens and baths. With so many dual-income families and the fast pace of life here, there is less of a willingness to buy property and improve it. But for those who do so, there can be a good upside.

- 3 -
What have your experiences been working with millennial buyers in terms of their preferences? What’s different about working with a millennial buyer vs. an empty nester?

While every customer is unique, millennials tend to be decisive, analytical, if not utilitarian, in their approach to living spaces. Empty nesters take more time to make decisions and are more emotional, particularly when downsizing. We try to reflect the tone and speed with which our clients want to operate.

- 4 -
Condo amenities now expand far beyond the bellman. What are developers doing differently now to court prospective buyers?

Our sister company, Lowell Homes (currently building in west Broward and soon Palm Beach), is focused on a “valued” luxury approach to the marketplace. Meaning, we work hard to bring an innovative product with expansive spaces and quality materials without the oversell of glitz and amenities. That’s why every spec we’ve sold recently was under contract well before the home was finished.

- 5 -
How real do you think the Chinese market is as it relates to investment in Miami’s condo market?

Kudos to the folks in Miami who are working hard to grow this market. We’ll be ready for them when they arrive.
FRIDAY, NOVEMBER 10TH
A NIGHT OF GRAZING at the Gastronomicon French Culinary Academy
6:00 pm - 8:00 pm
CG Food Wine & Spirits Festival, 2151 S Le Jeune Road
SATURDAY, NOVEMBER 11TH
BRICKELL CITY CENTER FARMERS MARKET
10:00 am - 4:00 pm
Brickell City Center, 59 SE 8th St, Miami FL 33131
SUNDAY, NOVEMBER 12TH
FALL GARDEN FESTIVAL FEATURING THE ANNUAL RAMBLE
9:30 am – 4:30 pm
Fairchild Tropical Garden
2017 MIAMI BOOK FAIR
November 12th – 19th

Miami Dade College Wolfson Campus in Downtown Miami
SMALL ENOUGH TO BE PERSONAL, LARGE ENOUGH TO BE GLOBAL.
1537 SAN REMO AVE. CORAL GABLES, FL 33146 T. 305.520.5420