Call for Speakers ‒
LMA Northeast Regional Conference
We invite you to submit program ideas for the
2017 Northeast Regional Conference
.

To submit program ideas for this conference, please complete this online form. Submissions are due by June 30, 2017.

Conference Background
The LMA Northeast Region (LMANE) will host its annual conference on Friday, November 10, at the Philadelphia Marriott Downtown. It will be the premier gathering for law firm marketing and business development professionals from New England to the Delaware Valley. This daylong conference will feature multiple sessions of educational programing, provide an opportunity to share best practices and network with industry colleagues.

The Region is seeking experienced and energetic presenters to deliver high-level educational programming to the attendees of the LMA Northeast Regional Conference. Interested presenters should submit their presentation ideas below.

What are we looking for?
The purpose of the conference is to provide education to LMANE region members to enhance the skills they need to keep pace with our changing profession. Our goal is to provide the best learning experience for attendees; one that is aligned with LMA’s Body of Knowledge (BoK), and to have a range of programming that:

  • Addresses current and future trends in legal marketing and business development
  • Presents knowledgeable and dynamic speakers who engage the audience
  • Provides useful takeaways for attendees
  • Educates different levels - junior, mid-level or senior
  • Addresses issues of small, medium and large sized firms

Session Format and Delivery Options We will have breakouts with a few concurrent sessions per breakout during the day on November 10. Each session will be between 20 and 60 minutes in length, depending on the format. Proposed sessions should be structured using one of the following formats:

  • CASE STUDY – Share your experience by walking your peers through a recent project that you completed and what you learned from it.
  • EXPERT PANEL – Subject Matter Experts of note are on hand during the session as an informal panel – open to questions from the floor. The more the attendees are able to drive the conversation and get real answers from the experts, the more successful.
  • LECTURE – This is a traditional session format that is an efficient way for one or two presenters to cover content through a captivating lecture presentation.
  • ROUNDTABLE – A roundtable session allows maximum interaction among presenters and with attendees. Presenters typically break the audience into groups to discuss a specific topic/idea/theme.
  • TED-STYLE TALKS – This session format is designed to have multiple presenters talk for 18 minutes or less on their topic. These presentations often have a personal narrative woven in to tie everything together. Q&A would take place at the end of all presentations.
  • WORKSHOP – The presenter prepares for hands-on learning in the classroom. This allows for a deep dive of real-world application and might include such activities as role-playing, software implementation, tool application etc.

Increase Your Odds of Being Selected

  • Be sure to include all of the requested information.
  • This is an educational program. The speaking opportunity should not be used to sell a product or service.
  • Be specific. Tell us how you will engage and educate your audience.
  • Consider these questions:
  • Provide complete information on co-presenters.
  • Previous footage: If you have any recorded footage of you presenting, regardless of the topic, it would be helpful to include this for the committee to review.
  • References. Please provide the name and contact information for two people who have heard you present in the last 18 months.
  • Technology requirements: A microphone(s) (if needed), laptop and LCD projector will be available for each session. Speakers will be required to provide their presentations in advance of the conference. If your session requires a wireless slide transition clicker, please bring your own for use during the presentation. 

Who attends the 2017 LMA Northeast Annual Conference?
The 2017 LMANE Annual Conference will be attended by marketing and business development professionals responsible for the development and management of marketing policy and strategy in their law firms as well as those who implement the tactical marketing goals.

  • More than 300 legal and professional services marketing and BD professionals from entry-level to C-level executives;
  • Executives in key areas such as event management, pitches and proposals, digital marketing and marketing technology, CRM, mobile app development, graphic design, advertising, media relations and marketing communications and public relations functions;
  • Decision-makers and budget owners with responsibility for marketing and business development spend; and
  • Vendors and consultants who provide key services to law firms.


Schedule

  • Deadline for submissions is June 30, 2017
  • Selections will be announced by August 1, 2017
  • Presentation slides must be received by October 27, 2017

Questions?
Contact Claire Thompson or Bernadette DeCelle

Topics of Interest

Business Development

  • Client service / Client teams
  • Client feedback programs/surveys 
  • Trends in business development
  • Associate business development
  • Alumni programs
  • Directories and Surveys
  • The changing competitive landscape 
  • Cross selling 
  • Lateral integration
  • Tracking Industry Trends/ Knowledge Management
  • Sales Teams
  • Lessons from other industries
  • Building a referral database

Marketing Operations & Technology

  • Using CRM systems
  • Pitch and proposal systems
  • Experience Management
  • Small Firm track
  • Marketing operations 
  • Events
  • Budgeting

Communications

  • PR Programs
  • Digital / Website
  • Branding
  • Social media
  • Firm / Internal communications
  • Content marketing

Career Advice

  • Career advancement/professional development
  • Dealing with difficult attorneys
  • Dealing with information overload
  • Working across generations
  • Transitioning into legal marketing
  • Learning from your boss

Law Firm Management

  • Practice Management
  • Big data / data analytics
  • Change management
  • Law firm economics 
  • Effective strategies when working with HR and IT
  • Pricing
  • Working across international offices
  • Law firm mergers