August 2018 Newsletter

Join Us at the Coastal Wetland Communities Adaptation Forum
The America's WETLAND Foundation is hosting a Leadership Forum on August 29, 2018, at Nicholls State University in partnership with BHP and Resource Environmental Solutions (RES).

In 2011 the Foundation hosted the nation's first series of Blue Ribbon Resilient Communities Leadership Forum, one of which was in Terrebonne Parish. The forums considered new data from a multi-million-dollar study, conducted by SwissRe and sponsored by Entergy, citing by zip codes coastal infrastructure vulnerabilities in Gulf Coast regions, including Terrebonne and Lafourche Parishes. The earlier forums focused on steps needed to build resiliency, determining plans and actions for ensuring a sustainable future.
 
As Southeast Louisiana residents now consider new and more dramatic land loss predictions outlined in the State's latest coastal Master Plan, AWF again returns to seek information from the community, business, and civic leaders of the region and discuss adaptation measures necessary to benefit Southeast Louisiana and sustain community, environmental and economic assets for the future.
 
This forum will address opportunities for transitional and innovative projects that align with community goals and, though not falling within Master Plan priorities but consistent with the plan, are nonetheless important to achieving optimum success with large-scale projects. The Foundation, in partnership with RES and BHP, recently announced two projects in South Terrebonne that fall into the category of private sector initiatives that support progress in coastal protection through ecosystem restoration in Terrebonne Parish.
 
Topics to be covered: 
  • Update from 2011 Blue Ribbon Resilient Communities Leadership Forums
  • A Generational Approach and Timeframe for Adaptation
  • Educating the Adaptation Generation
  • Shared Responsibilities: The Master Plan and Beyond
  • Toward a New Era in Private Sector Sustainability
  • The Louisiana Coastal Exchange - A Gulf Wide Private Sector Partnership & Registry of Conservation and Restoration Projects
Learn more about the forum  here , and to RSVP to attend send an email to info@americaswetland.com


Restoring Coastal Wetlands One Gallon at a Time
Recently, the America's WETLAND Foundation (AWF) released a series of 15-second
interstitials at gas stations,  calling for motorists to help turn back the tide of coastal erosion. The short videos are soon to appear at the gas pump and build on successful messaging that features the equivalent loss of a football field of coastal wetlands each hour. AWF says the new campaign, appearing initially at gas pumps in Terrebonne  and Lafourche parishes, can effectively spread the word that everyone  needs to be a part of the coastal restoration effort.
 
GPTV is the nation's leader in interactive fuel media and the second largest fuel media network  by viewership. GPTV reaches fueling consumers daily with a mixture of national, localized and paid-for content. The New Orleans-based company, founded in 2010 with a four-location pilot, reaches more viewers ages 18 to 49 than any broadcast television network. GPTV provides the largest mix of value  and capabilities to retailers, consumer packaged goods brands, advertisers, and consumers of any  fuel media network.
 
Read  more...

You can view the PSAs by following the links below:
https://youtu.be/h4SEkgCHnCc
https://youtu.be/EWILQ9rEp3Y
https://youtu.be/e2adfDHMIz8
https://youtu.be/oHJNnbDV1wE


T errebonne Biodiversity and Resiliency Projects Feature Innovation and Partnership
Recently the America's WETLAND Foundation announced the launch of The Terrebonne Biodiversity and Resiliency Projects at Pointe-aux-Chenes & Bayou Terrebonne. 

A rtist rendering of completed Bayou Terrebonne project

The projects represent a private sector investment of $3.4 million dollars and, once completed, the projects will restore 125 acres of wetlands with a per-year economic value of $1.2 million and other annual benefits including: 280 tons of carbon sequestered, the elimination of up to 266 pounds of phosphorus and 10,600 pounds of nitrogen to improve water quality in lower Terrebonne Parish. AWF is partnering with Resource Environmental Solutions, LLC (RES) on these projects and BHP is providing full funding.  Read more about the projects 
here...
 
Check out selected media coverage from the project announcement in print, TV, and radio 


Upcoming Events
Save the Date!
The America's WETLAND Foundation and Louisiana Coastal Protection Authority (CPRA) are hosting a  Summit on the Master Plan and Beyond  on November 7, 2018 at Louisiana State University.  Invitations will be sent out in early October.  If you would like to be on the list to receive an invitation, please email  info@americaswetland.com . We hope to see you there.


In the News
In case you missed it, here's a wonderful article about our former and very missed board member, the late Paul McIhenny...

 

The Tabasco King who reminded New Orleans how to make merry


The Times-Picayune is marking the tricentennial of New Orleans with its ongoing  300 for 300  project, running through 2018 and highlighting 300 people who have made New Orleans New Orleans, featuring original artwork commissioned by NOLA.com | The Times-Picayune with  Where Y'Art gallery . Today: businessman Paul McIlhenny.

The icon: Paul McIlhenny. 

The legacy : You could be forgiven for thinking the head of the family-owned company that makes the world's favorite hot sauce would be sharp, fiery, hot-tempered. You'd be wrong, however, as evidenced by Paul McIlhenny, the former Tabasco president and CEO who was known for his ebullient, life-of-the-party outlook (and an endless supply of jokes). When he traveled, he was a tireless ambassador for Louisiana culture. When he was home in New Orleans, he was a morale officer who could lift any room -- or even the whole city, as he did in 2006 when he reigned as the first post-Katrina Rex and quickly quashed any talk of canceling that year's Carnival celebration. Because somebody named McIlhenny, of all people, knows as well as anyone: What's life without a little spice?

Read more  here...


 
The America's WETLAND Foundation manages the largest, most comprehensive public education campaign in Louisiana's history, raising public awareness of the impact of Louisiana's wetland loss on the state, nation and world. The initiative is supported by a growing coalition of world, national and state conservation and environmental organizations and has drawn private support from businesses that see wetlands protection as a key to economic growth. The Foundation uses a variety of mediums to communicate with its supporters and the general public. Visit America's WETLAND on Facebook and follow us on Twitter  @AmericasWetland.