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SBTDC Training Opportunities
November 2011 |
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Marketing Strategies for Success: |
| |  Creating Impact through Image & Branding | |
Communication is more than advertising. It involves the entire image that you create from your name and logo, to your location and employees, to the way you price your products. Image is what attracts or repels your target market. This class will give you the tools to evaluate your present position and determine where you want to be. Understand how the decisions you make impact your target. Learn ways to create a positive image and build a strong brand that not only brings customers in, but also helps develop loyalty.
Topics include:
- Defining the building blocks of branding
- Understanding the power of image and branding
- Creating an image from the fundamentals...product, positioning & consumer needs
- Everyone has an image - is yours working for you?
- Tools available to local businesses for image communication
- Changing/strengthening your current image to attract more business
- Branding strategies to build top-of-mind awareness
Date: November 8, 2011
Time: 8:30 am - 12:30 pm
Place: Missouri State's Glass Hall (west entrance)
Fee: $129.00 per person; or $495.00 for the series of 5 (SAVE $100)
Certificate of completion provided.
REGISTER NOW! |
| | Effective Advertising & Promotions |
Advertising and promotion can be a major expense item for your  company. Getting good results from your investment, though, requires a methodical approach to successfully develop your marketing strategies. Marketing today is part science, part art, a bit of logic and a passion for your business. It doesn?t have to be hard ? and it should be fun. Learn how to determine what to say, to whom it should be said, and the best vehicles to communicate those special messages about your business. This class will help you better understand advertising and promotional techniques, determine effective methods to promote your company, and how to regularly use those approaches to get the best return for your marketing dollars.
Topics include:
- How to develop and execute promotional programs
- The 10-Second Elevator Ride
- Positioning and why it's critical in promotions
- Identifying target audiences for media placement
- Features, benefits and values: The core of marketing messages
- Types of advertising and promotional tools available
- Program follow up and analysis
- Making advertising work for you
Date: November 15, 2011
Time: 8:30 am - 12:30 pm
Place: Missouri State's Glass Hall (west entrance)
Fee: $129.00 per person; or $495.00 for the series of 5 (SAVE $100)
Certificate of completion provided.
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| | E-Commerce & Internet Marketing: Best Practices
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It's been said that the Internet levels the playing field for large and  small businesses. You don't have to spend tons of money on a web site to gain on-line customers, but you do need a plan. If you want to know how successful web marketers design web sites and communicate with their customers, this "best practices" presentation is for you. Did you jump onto the web bandwagon without first defining what your organization wants to accomplish? This seminar will introduce the powerful and effective tips, tools, and techniques for planning and executing an effective Internet presence. You will learn how to develop objectives, strategies, tactics, and measurable results for marketing your business on the worldwide web. Plus, discover how to avoid the most common mistakes companies make in the transition to e-commerce.
Topics include:
- Creating an effective web strategy
- Identify critical content & avoid costly mistakes
- Effective page layout & design
- How to make your site interactive
- Understanding search engines
- How and when to use special effects
- Tips to drive more traffic to your site
- Do's & Don'ts of E-Mail Marketing
- Making e-commerce safe & easy for your customers
Date: November 29, 2011
Time: 8:30 am - 12:30 pm
Place: Missouri State's Glass Hall (west entrance)
Fee: $129.00 per person; or $495.00 for the series of 5 (SAVE $100)
Certificate of completion provided.
REGISTER NOW! |
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 www.sbtdc.missouristate.edu Visit our website to view a complete listing of all of our educational training seminars, or to subscribe to our email list.
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Funded in part through a cooperative agreement with the U.S. Small Business Administration. Programs are extended to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Tara Horton, Missouri State University SBTDC, 901 S. National, Springfield, MO 65897, (417) 836-5685.
Missouri State University is an Equal Opportunity/Affirmative Action Institution.
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