By: Jules Van Sant
Social media. Essentially a category of online media where people are talking, participating, sharing, networking, and bookmarking online.
I get it, I hear it. It's for kids. It's for millennials. It's not for B2B. #wrong
Let's talk money-look at the opportunities for increasing your sales. If you were to pull your customer list, what percentage have you engaged with in the past year and, better yet, sold to? Are you happy with that? Are your sales reps reaching out to everyone on their customer list? Are buyers aware of all you do? Do they know your brand...a.k.a., your WHY?