Makers Missed the Mark.
Don't miss your chance to grab this COLLECTABLE BOTTLE.
If you missed this story, here's what happened. Maker's Mark announced that they would lower the alcohol of their beloved bourbon from 90 to 84 proof. It took less than a week for public outrage to reach such a fervor that they doubled back on their decision, promising to stick with the original recipe. We don't mean to wax poetic, but this may be one of the biggest beverage missteps since New Coke. One that will leave its mark on the industry for generations.
That makes the low proof Maker's Mark an instant collector's item for whiskey enthusiasts.
The distillery is busy reclaiming cases from wholesalers, but we're holding our allocation for you. We want to offer you the chance to buy this bottle of history. Remember, it's a limited product, production had a life measured in hours instead of days or weeks. Once it's gone, it's gone for good.
Available In-Store Only!