issue: 96
March 2018
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In this issue:

 Charter for Sustainable Cleaning
Consumers are Mixing and Matching This Spring

Spring officially begins on Tuesday March 20th following three months of winter. Spring is synonymous with all sorts of things......rebirth, rejuvenation, renewal and regrowth. It also is closely linked with fresh.....air, smells and more, and there's nothing quite like lemons and other citrus varieties to add a clean, natural scent to that annual ritual-spring cleaning.
DIY1DIY Cleaning Solutions and More From Limoneira Spokesperson Megan Roosevelt and Guest Vlogger Ashley's Green Life

It's March, and that means spring cleaning is on the horizon. As with beauty and culinary pursuits, lemons and other citrus fruits can also support DIY cleaning endeavors. Citrus fruits retain seemingly endless properties that make them the DIY spring-cleaner's secret weapon and a key ingredient in many natural home cleaning solutions. In that spirit, Limoneira spokesperson Megan Roosevelt, alongside guest vlogger March collaborator Ashley from Ashley's Green Life, will be bringing her favorite DIY cleaning methods to the Limoneira YouTube channel all month long.
For a helpful demonstration, you can watch Megan and Ashley create the recipes below here on the Limoneira YouTube channel. Don't forget to subscribe - videos with more wonderful recipes, tips and tricks not detailed in this release will be added to the channel each Friday throughout the month. 
Limoneira has also partnered with additional global chefs and mixologists, nutritionists, and beauty lifestyle and green cleaning experts to share their knowledge with the customers of our grocery and food service partners around the world. Their biographies can be found on Limoneira's website.

Take a look at some of this month's DIY beauty tips below.
Simple Cleaning Solution - This green cleaning solution will keep any window or mirror pristine - naturally. 
One spray bottle
One cup of water
Two Limoneira lemons
Directions: Juice the lemons and measure out two TBSP of lemon juice. (Optional: Use a fine mesh strainer to remove additional pulp from lemon juice.) Pour a cup of water into a spray bottle, followed by lemon juice. Shake and use as needed.

Meyer Lemon Ginger Detox Drink - Spring cleaning goes beyond the home - sometimes, a detox is just the thing to leave the body feeling refreshed and ready to welcome warmer weather. 
3 cups boiling water
1 Limoneira Meyer lemon, sliced
1 inch fresh ginger, peeled and sliced
1/8 tsp ground turmeric
Directions: Add ingredients to a French press and fill with boiling water. Let steep for 30 minutes. Press to strain and enjoy warm or chilled. 
Each month, Megan will be featuring another wonderful facet of citrus living. Subscribe to Limoneira's Youtube channel for more information on the many ways this endlessly versatile fruit can improve life inside the home and beyond.

About Ashley Green 

Ashley is a mother of two, preschool teacher and Youtuber with a passion for green living. Whether you're looking to reduce your carbon footprint, or add a new healthy habit to your morning routine, Ashley can help you out.  She posts weekly tips, recipes, and product reviews to help you live a greener, healthier life. Follow her blog, and connect with her on Instagram and YouTube.

Chemicals in Cleaning Products

Without being overly dramatic, CNN produced a program in 2016 reporting that dangerous chemicals were being widely used in our homes in everyday products.

The program noted that it was long believed that you could acquire "better living through chemistry." But that may really not be the case. In a landmark alliance, known as Project TENDR, leaders of various disciplines came together in a consensus statement to say that many of the chemicals found in everyday products can result in neurodevelopmental disorders, including autism and attention-deficit disorders. Leaders coming together included  Irva Hertz-Picciotto, an environmental epidemiologist at the University of California, Davis,  Frederica Perera, a professor of environmental health sciences at Columbia University, the International Federation of Gynecology and Obstetrics stated that, the Endocrine Society (PDF), the world's oldest and largest organization devoted to researching hormones.

TENDR noted that everyday chemicals, including organophosphates, flame retardants, and phthalates, can be found in food, plastics, furniture, food wrap, cookware, cans, carpets, shower curtains, electronics and even shampoo. They are pretty much everywhere around us.

charter1Charter for Sustainable Cleaning

The American Cleaning Institute® (ACI) Charter for Sustainable Cleaning is a common, voluntary approach of the cleaning products industry to promote and demonstrate continual improvement in the industry's sustainability profile. The organization's mission is to benefit society and improve the quality of life through hygiene and cleanliness by driving sustainability improvements across the cleaning industry and throughout the industry's supply chain.

Built upon previous ACI voluntary sustainability initiatives, the ACI Charter, was developed to establish a proactive initiative for moving sustainability forward. The Charter provides a framework for companies to establish sustainable practices within their business and drive best practices related to sustainable management across the industry. 
Doing regular assessments and reviews, and ensuring proper information handling and training, should stimulate and bring about improvement. The improvements can occur at all stages of the product lifecycle, from product specification through manufacturing, to end-use and disposal of products and packaging.
the company's sustainability performance and consider lifecycle impacts of the ingredients and packaging materials when creating products, neither practices are currently required by law.
Responsible Care is being implemented by chemical producers in 53 countries. 

The Produce Department is Natures Pharmacy

Imagine going into a produce department and having touch screens that tell you what produce items to purchase to help you solve a health care issue that you may be wrestling with (lower cholesterol, improve bone density, improving digestive health, etc. said John Carter, Limoneira's Director of Global Sales on a recent panel in Berlin at Fruit Logistica.

Well Limoneira has taken an initial step by introducing an easy software tool called The Produce Department is Nature's Pharmacy™ that is currently an app that can be used on websites and mobile devices. Limoneira cross-tabulated 52 health concerns (need to increase good cholesterol, prevent cardiovascular disease, ease insomnia) or desired outcomes (improve energy levels, reduce wrinkles, healthy hair) with 74 fruits and vegetables that contain 12 essential vitamins and 11 essential minerals that address these issues or help with the desired outcomes.
Carter explained that "We've all seen that good health and maintaining balance continues to be important to consumers.  At the same time, shoppers are looking for solutions that are easy to incorporate into their busy lives. They don't have the time or desire to expend effort on research.
We believe that the produce department is nature's pharmacy™.  

If someone wants to solve a problem, here are the items to eat/drink.  Not a long list of vitamins, but easy responsive graphics. We believe that the supplement aisle has taken over and think that it produces's time to get back into the game".

Limoneira's Global Green Cleaning Opinion Leaders

We know that citrus is delicious and enhances some of our favorite recipes. It's also nutritious, has a number of beauty applications (skin, hairs, nails, etc.) and wedding and event planners know how wonderfully natural citrus place settings and decorations can be.

As noted above by Ashley Green, citrus is a great help for cleaning simply and naturally.  Limoneira has linked with many global great green cleaning professionals whose missions are to sustainably bring on the shine. You can check out their bios here and on Limoneira's global connections web pages.

Diana Seablom - Boston

Diana Seablom is the owner of Green Cleaning of Newburyport in Massachusetts. The Company has carefully chosen products that are free of harsh chemicals, are biodegradable and toxin-free. Diana and her team are proud to bring her clients an environmentally-friendly choice, and they use products are healthy solutions for the air, surfaces, fabrics, pets, and people within their client's homes, and for the community and environment outside of it. The Company's many testimonials on its beautifully designed site attest to the excellent  level of customer service employed

Kathleen Bands Schindler - Baltimore

Kathleen Bands Schindler is passionate about cleaning. Currently, Vice President at My Cleaning Service Inc. where she is a third generation successor, Kathleen has utilized her BA in Business Management from Washington College to institute improvements to keep this cleaning leader at their industry's forefront. She has been instrumental in upgrading the Company's technology, quality control, and account management and she believes that cleanliness is paramount for personal health and a sustainable environment. She was recognized by the Maryland Daily Record's "20 IN THEIR TWENTIES" as an up and comer who are successful by or before the age of 30. This edition recognizes honorees on the basis of professional accomplishment, civic involvement, and achievement

Louise Taillon - Toronto

Louise Taillon has been active in the cleaning industry for over 25 years. Today she is Director of Training for The Sani Marc Group. She is responsible for managing all aspects of the company Training Program for both employees and clients. Louise is a frequent guest speaker on green cleaning, cleaning for health and how to successfully implement corporate sustainability programs. She also has experience in implementing Business Continuity and Corporate Pandemic Plans, helping businesses protect their employees and investments in the event of sudden outbreaks or loss of critical business components. Louise is a graduate of Ryerson University, is a LEED Green Associate, is an Expert Sustainability Professional (ESP), and is currently studying to become an accredited LEED Professional.

Mark Newman-Kuzel - Los Angeles

Maid in the U.S.A. is the premier boutique cleaning service in the Los Angeles cleaning industry. Maid In the U.S.A. Inc.'s clients range from large, national retailers to premier local restaurants and shops. The company also cleans many film production and post-production facilities in L.A. Residential clients include some of the biggest names in Hollywood as well as Fortune 500 captains of industry. No job is too big or too small for them. Mark Newman-Kuzel, began the business over 19 years ago and is proud of his team of professionals. There is growing consumer interest in natural and green, cleaning products and methods, and in Mark's video, he describes how Limoneira lemons are a great natural cleaning aid.

Saudia Davis - New York

Saudia Davis began GreenHouse Eco-Cleaning with a mission to honor her grandmother, a housekeeper from the West Indies. Saudia's grandmother lost a battle with cancer and her family speculated, with plenty of evidence, that decades of inhaling toxic fumes from cleaning chemicals had made her sick. This became the impetus for GreenHouse Eco-Cleaning. The company offers top-notch residential and commercial cleaning services. Additionally, Saudia, like the Limoneira Company, believes in community. Saudia's grandmother worked hard, but never had the opportunity to advance. Saudia's company not only creates jobs, they find, foster, and celebrate greatness for an underserved community.

Shelly Baker - Denver

Shelly Baker is the owner of Denver based An Angel's Touch, LLC (WCF Commercial Green Cleaning Co). Shelly's company detailed green cleaning company specializing in residential and commercial detailed cleaning company, serving Denver and the surrounding front range areas, specializing in eco-friendly, environmentally safe "green" cleaning services, using non-toxic, biodegradable "certified" green cleaning products and recycled/recyclable cleaning supplies. Their detailed cleaning services include healthy house cleaning, personal organization and housekeeping services; rental and investment property clean-ups; apartment move-ins and move-outs; foreclosure cleans and reo property preservation services; commercial building and office cleaning (including parking areas and window washing); residential and commercial phase and final new construction and remodel cleans; commercial and industrial janitorial services and day, night and weekend interior building and exterior landscape and parking lot/garage porter and groundskeeper property services.

Consumers Are Mixing And Matching This Spring

Remember, in the not too distant past, you'd go to your favorite grocery store and pick up apples. There was only one type and you knew that it probably satisfied the apple-a-day-keeps-the-doctor- away proposition.

Fast forward to the current grocery retail environment. There are probably 7-8 varieties of apples that can help you satisfy a number of different needs.
Well.....while we love, love, love our little friends from the apple orchards, we don't want them to have all the fun.
Lemons come in many varieties too. A recent test market was conducted to gain an understanding of consumers thoughts about specialty lemons.Three lemon varieties (Classic lemons, Meyer lemons and Pink lemons) were displayed side-by-side along with signage highlighting flavor differences.
Similar to wine pairings, each lemon variety has a predominant flavor profile that pairs with certain foods and beverages. Recipes for each of the varieties were given shoppers along with information about the characteristics of each of the lemons.
We used the knowledge from this test for a promotion that returned great results for retailers. Utilizing colorful displays, merchandising, recipes and social media, the promotion delivered not only increased overall lemon category and varietal sales but increased sales of the items from the store that paired with the lemons.

This educational promotion has continued this spring and will continue going forward. Consumers are looking for informatinand new ways to create healthy and convenient recipes and we will do our part to help.

lilveatbristolLive at Bristol Farms in Woodland Hills and Newport Beach

On Saturday, February 24th, shoppers at the Bristol Farms Newport Beach and Woodland Hills stores enjoyed our Creamy Meyer Lemon Penne Pasta and learned how they can mix and match their way to great recipes. Laila Abei and Martha Palamino were on hand along with Megan Roosevelt in Woodland Hills for a Facebook live session shown here.

On Saturday, March 3rd, at Bristol Farms in Santa Monica, Lisa Rosenberg will be sampling the Pucker Up Pink Smoothie-Yum!

growersLimoneira Link ™Outside Grower Network

Over the past few years, many outside growers have joined with Limoneira and the number is continuing to increase. "It makes sense for them," says Alex Teague, Limoneira's Chief Operating Officer. "We are a year-long supplier of lemons from each of the world's growing regions. This allows customers to call us all year long, knowing that we can cover their orders.
Being growers ourselves, we understand lemon blocks tendencies and habits. By planning block by block, market by market and customer by customer we can help our growers maximize their returns.
Furthermore, we serve over 70 countries worldwide (and growing), and our customers are focusing on the more than 2.5 billion consumers that are increasingly entering the middle class and are looking for healthy and delicious citrus.

onthursdayOn Thursday, March 8, All Eyes Will Be On  Santa Paula - The Citrus Capital of the World

AT 5:30 pm on March 8, the Santa Paula Chamber of Commerce will host the Annual State of the City address and Awards banquet at the Palazzio event center in Santa Paula's historic downtown.
Mayor Ginger Gherardi will present "Santa Paula on the Move" and several awards will be given to some of the individuals and organizations that make our community a very special place.

If you haven't purchased ticket, they're going fast, says Jack Pitluk, The Chamber's CEO. This is always a fun event and people don't want to miss out.
Citizen of the Year
Dorcas Thille
Sam Edwards Lifetime Achievement Award
Don and Debbie Johnson

Large Business of the Year
Armstrong Growers
Small Business of the Year
Zapparelli's Pizzeria

City Beautifucation Award
Our Lady of Guadalupe
Community Service/Non-Profit of the Year
National Disaster Search Dog Rescue Foundation

gianlucaGianluca Russo Extols The Many Benefits of Lemon Water

Gianluca Russo, a New York-based writer sang the praises of lemon water after drinking it each day for a week this past winter. Russo, whose work has been published in Business Insider, Teen Vogue,  Brit+Co, Romper, Byrdie, Paste Magazine said he drank eight ounces of water mixed with the juice of half a lemon each day for a week. Russo noted that "In case you're unfamiliar with it, many claim that drinking warm lemon water each morning can provide you with many health benefits from boosting your immune system with Vitamin C, helping with bad breath and clearing up acne.  
Russo was pleasantly surprised to notice that his skin had greatly improved with no breakouts, no excess oils, no new blemishes. He also found that at the end of the week, he was much less bloated. Lemons are a natural diuretic and help the body remove excess salt.

We were very happy to hear about Gianluca's experience and add him to the long list of lemon water aficionados.
marchMeet Ambassador Olga Massov

Olga Massov is the talent behind Mango and Tomato and is based in Washington DC journalist, photographer and recipe developer. 

She loves our lemons and says they're brighter than the ones you find at the store
and smell incredible. The Meyer lemons have a softer thinner skin and an almost flowery sweet taste to them. She used Emeril Lagasses's Lemon Sorbet as a template and put her own stamp on his recipe. Click here for recipe!

winnerscircleLimoneira's Winner Block

This month our lucky winner is  Masai Higuch from -Tokyo, Japan. As our monthly winner, Maisai Higuch has won a Limoneira Orchard Fresh or Lifestyles Gift.  Congratulations !

For your chance to win, make sure you're on our mailing list to be entered into our monthly drawing. To join  click here  or visit our website at

Be sure to check out our other contests and drawings for additional changes to win prizes.