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 Farm Report
On July 24th, Henry Gonzales, the Agricultural Commissioner of Ventura County, released the 2011 Ventura County Crop Report. Once again, the report reflects the importance of this sector to Ventura County's economy with a gross value of over $1.8 billion dollars in gross value. In addition to this important county revenue generator are thousands of jobs performed by workers in agriculture and the economic multiplier effect that ripples through our economy as result of this vital industry. Lemons are the third leading crop in Ventura County with a gross value of $174.9 million, and avocados are number seven with $91.8 million in gross value.
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Limoneira Lemons provide "KATA" for the Japanese Market
 When housewives in Japan shop for the perfect lemon, chances are the perfectly curved, perfectly yellow, flawless lemon that she selects from the produce section of her local supermarket came from Limoneira. From cars to perfumes to Gucci handbags, the Japanese have a refined sense of the "kata"-or ideal form-any object should have. And when it comes to lemons, the Japanese are willing to pay top dollar for them. The bulk of those perfect lemons come from Limoneira. Literally thousands of cartons begin their long journey to the land of the rising sun from Limoneira orchards. First-choice lemons from Limoneira in Santa Paula are called "Santas." They leave the Limoneira packing house in cartons with a colorful label of a Santa Claus. "Our absolute highest-quality lemons go to Japan," says Alex Teague, Senior Vice President and Chief Operating Officer of Limoneira Co. "We don't send anything to Japan that isn't perfect."
Limoneira's links to Japan go back to the company's earliest days. In photos of the lemon groves from the 1890s, dozens of Japanese workers can be seen among the suntanned faces of the pickers. Today, Japanese businessmen visit Limoneira's scenic plant regularly and Limoneira's senior management often visit Japan and the Pacific Rim countries. "We love selective customers," says Teague. "It sets the bar for all of us." For more information, please visit: www,SavortheCentralCoast.com |
 Saturday, September 29, 2012- Paso Glow: A Culinary Experience At Windfall Farms, 6:00 P.M. To 10:00 P.M.
Nothing beats a warm fall evening in one of the Central Coast's acclaimed wine and food epicenters, Paso Robles Wine Country. Guests will be invited to the alluring Windfall Farms, nestled among the rolling hills of Paso Robles, for an evening filled with ranch-inspired delicacies, wines, and radiance. Taste how barbecue comes to the forefront in a variety of styles featuring lamb, Harris Ranch Beef, and other creations. Sunset magazine-developed recipes will be paired alongside Sunset-selected Paso Robles wines. Hot air balloons will illuminate the horse ranch. The evening brings together chefs, winemakers, and farmers who all call Paso Robles home at this special location. Limoneira Lifestyle products will be on display for the more than 6,000 attendees. For more information, please visit: www.windfallfarms.net |
 Nations Restaurant News Reports Lemon is the Top 3rd Growing Ice Cream Flavor of 2012
A longtime dessert favorite, ice cream continues to gain popularity among U.S. consumers, pushing frozen treat restaurant operators to think outside the box with more innovative and unusual flavors. In the year ending April 2012, nearly two billion servings of ice cream were ordered at U.S. foodservice outlets, a figure that was up 2 percent from the same period the year prior, according to The NPD Group's CREST research. And while an International Dairy Foods Association survey found that tried-and-true vanilla still remains the most popular flavor among consumers, it's no surprise that nontraditional varieties are piquing the interest, and taste buds, of consumers nationwide. Among restaurants in the frozen treats category-which includes ice cream, yogurt, gelato, and Italian ice-unique flavors are a clear trend, according to Jana Mann, director of menu trends for Datassential, following an examination of more than 4,800 chain and independent restaurants. |
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Where Foodies Go - Limoneira Lemons At Central Markets And H-E-B In Texas
 Central Market is one of the freshest markets in the country. They offer a sumptuous selection of everything edible and go straight to the source to bring their customers some of the finest foods Texas and the rest of the world have to offer. With hundreds of cheeses, thousands of wines, acres of produce, and aisles of experts, Central Market is for everyone really into food.
But their commitment beyond the plate is the real reason they're a cut above. They believe food is a way of uniting families and communities to one collective dinner table, of preserving our cultures and our traditions. Each of their stores is a market in the truest sense-a place to exchange not only goods and services but also ideas. With community rooms, cooking classes, live music, and much more at every location, they spend every day celebrating what food is all about-bringing people together. They do this through their commitment to offering an unmatched selection of domestic and imported goods, classes to educate their customers about new and traditional cooking techniques, celebrations of different foods throughout the year, visits from world-renowned chefs, and special Foodie finds that are unique to their market. The first Central Market was opened in Austin in 1994 and was quickly dubbed "an amusement park for food lovers." The European-style fresh-market concept amazed shoppers and chefs alike, and the store quickly became one of Austin's most popular tourist destinations. It boasts an average of 2 million visitors each year. After years of witnessing customers drive hundreds of miles to stock up on fantastic food finds at the original Central Market, H-E-B decided to bring the Central Market experience to San Antonio, Houston, and a second location in Austin. By 2002, Central Market had added three more stores in Dallas, Plano, and Fort Worth, each one a fun and unique addition to the Central Market family. In 2006, the eighth Central Market opened in Southlake, increasing the company's presence in North Texas. A ninth store was added to the corner of Preston Road and Royal Lane in Dallas in 2012. Each debut of a Central Market location has attracted national attention for its innovative grocery experience that brings a must-have quality-of-life enhancement for food lovers. Central Market is a division of H-E-B, one of the largest independent food retailers in the nation. H-E-B began with one store in 1905, nestled in Kerrville, in the heart of the Texas Hill Country. H-E-B stands for "Here Everything's Better." Limoneira is proud to partner with Central Market and H-E-B by providing Limoneira lemons for this highly successful enterprise. Limoneira shares H-E-B and Central Market's commitment to community and sustainability and recognizes that we all have a role to play in pioneering for a brighter tomorrow. For more information, please visit: www.CentralMarket.com |
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Recipe:
Limoneira� Lemon Buddies Ingredients: 8 cups of Rice Chex� cereal 1 � cups white vanilla baking chips � cup fat free butter or margarine 4 tsp grated lemon peel using Limoneira� lemons 2 tsp juice from Limoneira� lemons 2 cups of powdered sugar Directions: Measure cereal and set aside in a large bowl. In a 1 quart microwavable bowl, microwave vanilla baking chips, butter, lemon peel, and Limoneira� lemon juice uncovered on high for 1 minute. Microwave for about 25 seconds longer or until mixture can be stirred smooth. Pour mixture over cereal, stirring until evenly coated. Pour into a large re-sealable food-storage plastic bag. Add powdered sugar. Seal bag; gently shake until well coated. Spread on waxed paper or foil to cool. Store in an airtight container to guarantee freshness. Serves 24
Food Tip:
One of Bill O'Reilly's Tips of the Day From The O'Reilly Factor
"We eat a lot of junk on the run and that hurts our health. Here's the tip. A few minutes before you are going to eat, drink a glass of water with lemon juice in it. That will cut your appetite big time. It works." Bill O'Reilly.
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 Lemon Cooler Pedicure With Limoneira Lemons At Yamaguchi Salon At Four Seasons, Westlake Village
Celebrity stylist Billy Yamaguchi and his team of designers balance and harmonize your hair, makeup, and personal style by applying the ancient principles of Feng Shui. Yamaguchi was the first to integrate Feng Shui into modern beauty techniques. Billy explains that "Feng Shui Beauty" is about reading people's energy. Finding out who they are on the inside and connecting it to the outside. "Our goal is to help everyone express their personal power and inner beauty." We caught up with Billy at his beautiful spa recently. "I love Limoneira Ranch and the sustainable practices they employ to produce their beautiful lemons. Patricia Sheppard, our salon director had a great idea to introduce our new lemon cooler pedicure with Limoneira Lemons. The aroma from the lemons and their natural acids are the perfect thing to soften feet and provide relaxation for our guests," said Yamaguchi. To realize a beautiful new you, there's no better source than Billy Yamaguchi and his wonderful salons. For more information, please visit: www.yamaguchibeauty.com |
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Join Special Guests Bela Lugosi, Jr. And Sara Karloff At Moonlight At The Ranch On September 22nd
Just imagine sexy vampires, bubbling brews, food from Ventura Counties best restaurants, and dancing under the stars to Men on the Moon. The 6th Annual Moonlight at the Ranch is just around the corner and will kick off our region's wonderful autumn festivities. Acres of historic Limoneira Ranch will be transformed into a delightfully otherworldly experience. It's a magical evening to support the Santa Paula Police & Fire Foundation and Chamber of Commerce, on September 22, 2012. For more information, please visit: www.MoonlightattheRanch.com
 Tickets are now available at: Santa Paula Times (accepts credit cards by phone) 944 E. Main Street Santa Paula, California 93060 (805) 525-1890 Santa Paula Chamber of Commerce 200 N. Tenth Street Santa Paula, California 93060 The Best of VC Marketplace 108 N. 10th Street Santa Paula, California 93060 (805) 312-1845 Hours: Wednesday - Friday, 11 a.m. to 7 p.m. Saturday - Sunday, 10 a.m. to 5 p.m. The Wine Rack 14 S. California Street Ventura, California 93001 (805) 653-9463 Hours: Monday, 12 p.m. - 6 p.m. Tuesday - Thursday, 12 p.m. - 8 p.m. Friday - Saturday, 12 p.m. - 10 p.m. Sunday, 1 p.m. - 6 p.m. |
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A Little Bit of Bella and Boris
Bela
 Bela Lugosi, the youngest of four children, was born as B�la Ferenc Dezső Blask� in Lugos (at the time part of Austria-Hungary, now Lugoj in Romania). He later based his last name on his hometown. Moving to Budapest in 1911, he played dozens of roles with the National Theatre of Hungary during the period 1913-1919. During World War I, he served as an infantry lieutenant in the Austro-Hungarian Army from 1914 to 1916. There he rose to the rank of captain in the ski patrol and was awarded a medal for being wounded at the Russian front. Due to his activism in the actors' union in Hungary during the time of the Hungarian Revolution of 1919, he was forced to flee his homeland. He first went to Vienna, Austria, and then settled in Berlin, Germany, in the Langestrasse where he continued acting. Eventually, he travelled to New Orleans, United States as a crewman aboard a merchant ship Lugosi was approached in the summer of 1927 to star in a Broadway production of Dracula adapted by Hamilton Deane and John L. Balderston from Bram Stoker's novel. Through his association with Dracula (in which he appeared with minimal makeup, using his natural, heavily accented voice), Lugosi found himself typecast as a horror villain in such movies as Murders in the Rue Morgue, The Raven, and Son of Frankenstein for Universal, and the independent film White Zombie. Five films at Universal - The Black Cat, The Raven, The Invisible Ray, Son of Frankenstein, Black Friday (plus minor cameo performances in 1934's Gift of Gab), and two at RKO Pictures, You'll Find Out and The Body Snatcher - paired Lugosi with Boris Karloff.
Boris
 Karloff was born at 36 Forest Hill Road, Honor Oak, London, England. Karloff grew up in Enfield. He was the youngest of nine children, and following his mother's death, was brought up by his elder siblings. He later attended Enfield Grammar School before moving to Uppingham School and Merchant Taylors' School, and went on to attend King's College in London where he studied to go into the consular service. He dropped out in 1909 and worked as a farm laborer and did various odd jobs until he happened into acting. Once Karloff arrived in Hollywood, he made dozens of silent films. A number of his early major roles were in film serials, such as The Masked Rider (1919), The Hope Diamond Mystery (1920), and King of the Wild (1930). In these early roles he was often cast as an exotic Arabian or Indian villain. A key film which brought Karloff recognition was The Criminal Code (1931), a prison drama in which he reprised a dramatic part he had played on stage. Another significant role in the fall of 1931 saw Karloff play a key supporting part as an unethical newspaper reporter in Five Star Final, a harshly critical film about tabloid journalism which was nominated for an Oscar as Best Picture of 1931-32. The role of Frankenstein's monster in Frankenstein (1931) made Karloff a star. The bulky costume with four inch platform boots made it an arduous role but the costume and tortuously administered makeup produced the classic image. The costume was a job in itself for Karloff with the shoes weighing 13 pounds each, and Karloff having to sleep in between two books in order for him to not ruin his monster makeup. Universal Studios now owns the copyright to the makeup designed by Jack Pierce. A year later, Karloff played another iconic character, Imhotep in The Mummy. The Old Dark House (with Charles Laughton) and the starring role in The Mask of Fu Manchu quickly followed. These films all confirmed Karloff's new-found stardom. Horror remained Karloff's primary genre, and he gave a string of lauded performances in 1930s Universal horror films, including several with Lugosi, his main rival as heir to Lon Chaney, Sr.'s status as the top horror film star. After earning fame in Frankenstein, Karloff played Frankenstein's monster in two other films, Bride of Frankenstein (1935) and Son of Frankenstein (1939), with the latter also featuring Lugosi. Karloff would revisit the Frankenstein mythos in several later films as well, starring with the role of the villainous Dr. Niemann in House of Frankenstein (1944), in which the monster was played by Glenn Strange.
Source: At The Movies
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Visit Unleash The Natural Power Of Lemons (Limoneira.Com) To Discover A Variety Of Innovative Uses For Tangy Limoneira Lemons
 Lemon Candle Holder Leftover lemon halves can be a fun way to create your own candle holders. After using a half of lemon, clean out inside of the half. Place a tea light inside and light. This makes for a bright candle with a delightful lemon scent.  Health Cold Sores/Fever Blisters: To shorten healing time, dab a little lemon juice on that irritating cold sore. The juice acts as an astringent and promotes healing. The acid will burn a little when applied to the sore, but a few seconds of discomfort is worth a blemish-free mouth.  Beauty Remove Freckles: To help remove freckles, blanch and grind almonds and mix with white of an egg to which a teaspoon of lemon juice has been added. Spread on the face and wash after 20 minutes.  Cleaning Clean Microwave: Squeeze the juice of half a lemon into a bowl of warm soapy water, and then place the lemon in the bowl. Place the bowl into the microwave and turn the microwave on. Keep the microwave on long enough to create steam. This should take approximately 3 minutes. During that time, the steam will start to clean your microwave. After the timer goes off, keep the door closed for several more minutes to allow the microwave to cool. Carefully, remove the bowl and wipe the microwave clean. |
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Limoneira Winner's Block
This month our lucky winner is Karen Musick, Chicago, Illinois. As our monthly winner, Karen has won a Limoneira Orchard Fresh or Lifestlyes Gift.
Congratulations Karen!!!
For your chance to win, make sure you're on our mailing list to be entered into our monthly drawing. To join click here or visit our website at www.Limoneira.com
Be sure to check out our other contests and drawings for additional changes to win prizes.
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