July 2013

Miami - Magic City


This month, Limoneira is UNLEASHING THE NATURAL POWER OF LEMONS With Our Miami Opinion Leaders. Known as Magic City, Miami is one of our country's most international cities. It's a pastiche of power and glamour and spins excitement 365.


The city's metro area is the eighth most populous and fourth-largest urban area in the United States, with a population of around 5.5 million. Miami has a Gross Metropolitan Product of $257 billion and is ranked 20th worldwide in GMP, and 11th in the United States


It's a major center and a leader in finance, commerce, culture, media, entertainment, the arts, and international trade Miami is nicknamed the "Capital of Latin America" and is the second-largest U.S. city (after El Paso, Texas) with a Spanish-speaking majority, and the largest city with a Cuban-American plurality. Downtown Miami and South Florida are home to the largest concentration of international banks in the United States, and many large national and international companies. The Civic Center is a major center for hospitals, research institutes, medical centers, and biotechnology industries. For more than two decades, the Port of Miami, known as the "Cruise Capital of the World," has been the number one cruise passenger port in the world. It accommodates some of the world's largest cruise ships and operations, and is the busiest port in both passenger traffic and cruise lines.


Miami is also a major television production center, and the most important city in the U.S. for Spanish language media. Univisi�n, Telemundo and TeleFutura have their headquarters in Miami, along with their production studios. Miami is also a major music recording center, with the Sony Music Latin and Universal Music Latin Entertainment headquarters in the city, along with many other smaller record labels. The city also attracts many artists for music video and film shootings.


Miami is home to many entertainment venues, theaters, museums, parks and performing arts centers. The city attracts a large number of musicians, singers, actors, dancers, and orchestral players. Miami has numerous orchestras, symphonies and performing art conservatories such as Florida Grand Opera, Frost School of Music, Miami City Ballet, Miami Conservatory, Miami Wind Symphony, New World School of the Arts, New World Symphony Orchestra, as well as the music, theater and art schools of the city's many universities and schools.


Miami is also a major fashion center, home to models and some of the top modeling agencies in the world. Miami is also host to many fashion shows and events, including the annual Miami Fashion Weekand the Mercedes-Benz Fashion Week Miami held in the Wynwood Art District.

Issue: 42
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Table of Contents 

Limoneira Unleashes The Natural Power Of Lemons In Miami
Limoneira Linking Internationally
GreenHouse Eco-Cleaning and FreshDirect join forces with Limoneira
Limoneira Helps To Innovate The Plate At July' Pma Food Service Show In Monterey
Limoneira Lemons Add Zest To Whole Foods
Global Positioning System Mechanical Planting Technology Yields Benefits for Limoneira's Northern Farming Operations
Limoneira Winner's Block

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Beauty Tip:


Facial Blemish


Dab some lemon juice on your blemish a few times a day. You'll see results quickly.


Limoneira Unleashes The Natural Power Of Lemons In Miami


In a nod to Magic City, Limoneira is linking with Miami lifestyle, recipe, beauty, health and green cleaning experts in July. There's plenty of talent this diverse city and we're excited and happy to pair with this great group of professionals.


Nathalie Cadet-James - Lifestyle With Lemons


Nathalie Cadet-James is a Haitian-American event planner and designer and the visionary behind Luxe F�te Event Planning and design studio. Before channeling her creative self, she was an attorney at top law firms and clerked for a Federal Judge. She loves designing and planning magical events and telling stories through transforming spaces and developing beautiful atmospheres. She is considered an "industry innovator" and "event guru" because of her unique and fresh design approach. You can find her work featured in many of today's premier design and bridal publications


Elizabeth Canler - Beauty With Lemons


At Elizabeth Canler's Miami Skin Boutique and Spa, guests feel rejuvenated and pampered in luxe surroundings overlooking the Miami Skyline. Elizabeth's technique and style are unrivaled in Magic City. Her global travels have provided her with a database of the latest and best in the world of beauty. With her own show on the Beach Channel and as a guest host on QVC London and Germany, Elizabeth is sought for her suggestions for beautiful, glowing skin. She and her team provide personalized attention in a state- of-the-art facility complete with his/hers steam and sauna room, meditation relax room, outside yoga deck and infinity pool facing the beautiful Miami skyline- Simply perfect for spending a relaxing day.


Jaren Rivas - Drink Recipes With Lemons


Named as one of Miami's top bartenders by Miami New Times, Jaren Rivas juggles shakers, suggests cocktails to visitors and kibitzes with the guests. There's substance behind the flash though. Southern Living Magazine called his Tequila Beets cocktail, Miami's best nightcap. In a Miami neighborhood where creativity rules, Bloom, the restaurant where he mixes it up, delights with its innovative concept. The indoor/outdoor restaurant and cocktail bar introduces the elevation of Asian and Latin American street food. The Owner's nostalgia for their roots in Guatemala City inspired their distinctive vision for the addition to Miami's culinary scene. To satisfy Miami's cravings for effortless dining and drinking, Bloom subverts the status quo to provide more of an experience.


Marissa Ciorciari - Health With Lemons


Marissa Ciorciari, MS, RD, LD/N, says that Haute is the French word translating to fashionably elegant or high class and that at Haute Body nutrition; they believe that being healthy is always in style. She offers a number of comprehensive services and helps clients improve their health and feel their best, starting from within. Haute Body nutrition offers nutritional counseling, diet planning, body composition testing, nutrient analysis, food sensitivity testing, supermarket tours and more. Marissa has appeared both on radio and television as a nutrition expert and is an active member of the Academy of Nutrition and Dietetics.


Petter Nahad - Cleaning With Lemons


Petter Nahad, CEO of Maid Green says that a U.S. Environmental Protection Agency study found that hazardous chemicals are widely used in conventional household products and that if you are concerned about the environment and your health, then his firm, Maid Green is the right choice for you. His company offers products that are eco-friendly, stain free and hypoallergenic and says that his customers notice the difference right away because green-cleaning promotes cleaner indoor air, which studies show can reduce the risk of asthma and allergies. Maid Green's claims are backed by their product's use in hospitals, independent laboratory research and their growing number of satisfied consumers including the fashion forward retailers Maison Martin Margiela and tomas Maier.
Limoneira Linking Internationally


In a matter of very few years, the Internet has become a very powerful platform that has changed forever the way we do business and communicate. The Internet, as no other communication medium, has given an International or globalized dimension to the world and has become the universal source of information for millions of people, at home, at school, and at work.


Social media and mobile technology have exploded and continue to drive the internet's growth. Since its creation in 2004, Facebook has grown to become a worldwide network of nearly a billion subscribers. Mobile technology has also contributed to the internet's phenomenal global growth.


Limoneira is working to communicate with our customers and key constituencies wherever they may be. Localized content, global collaborations and translations of web pages, social media messaging and videos are an important part of the equation.

Source: Miniwatts Marketing Group

For the month of June, New York's GreenHouse Eco-Cleaning and FreshDirect join forces with Limoneira to promote the 'Power of Lemons'


Spring may be known as the season of fresh beginnings, but this year it is summer that brought the spirit of spring cleaning to the Big Apple - with a different type of fruit entirely. For the month of June, GreenHouse Eco-Cleaning, Fresh Direct and Limoneira joined forces to bring the best of all three worlds to their respective customers in one neat, lemon-fresh package.


Known for its dedication to the highest standards of 'green' cleaning, GreenHouse Eco-Cleaning provided each of their customers with complimentary Limoneira Lemons along with an innovative natural cleaning recipe. Their customers were directed to stock up on versatile, fresh Limoneira lemons from FreshDirect, and FreshDirect clients received 10% off GreenHouse Eco-Cleaning services in the bargain.


New York based FreshDirect is a leading online grocer in the U.S., delivering premium quality fresh-from-the-farm foods and brand-name groceries to customers in the greater New York, New Jersey, Connecticut metro area and greater Philadelphia, Pennsylvania area. With a more than 2,500-member workforce that is still growing, FreshDirect places an emphasis on nutritious, delicious meals and convenient services that allow customers more time to live healthy lives. FreshDirect aspires to be a valued corporate partner in all communities in which it serves. For more information, visit www.freshdirect.com.


GreenHouse Eco-Cleaning is the brainchild of Founder Saudia Davis, and is the product of firsthand experience with the harmful effects of prolonged exposure to common household cleaning products. In 2006, GEC was created after a culmination of researching the best, healthiest and most environmentally friendly products resulted in the creation of GEC's own line of cleaners - both for use and for sale. GreenHouse's philosophy is to be accountable, which means putting their home and commercial cleaners through a rigorous training and educational curriculum, and creating real ways to improve. For more information, visit www.greenhouseecocleaning.com.
Limoneira Helps To Innovate The Plate At July's Pma Food Service Show In Monterey


From July 26-28, the Limoneira sales team will help to innovate the plate at PMA Foodservice Conference & Expo. This important industry event helps attendees plan for change and set the groundwork for strategies that grow their business. More than 1,700 participants including buyers from across the supply chain meet to network and build their food service business.

Limoneira Lemons Add Zest To Whole Foods


To satisfy demand for fresh and organic products in the area a new Whole Foods market opened in Ventura County in Oxnard in June and now carries Limoneira lemons. "The Oxnard and surrounding communities have waited patiently for this new Whole Foods Market to open and we are very excited to finally bring them their own store with features that reflect the unique lifestyle in this area, said Patrick Bradley, regional president for Whole Foods Market Southern Pacific Region. "Oxnard is considered an agricultural "hub" and we have many great local farmers and artisans based here whose products we look forward to bringing directly to our customers." The interior of the store reflects Oxnard's beach culture with design elements inspired by exploration and travel. The color scheme within the new location is also a representation of the bright local colors of Oxnard.


Whole Foods Market is the world's leading retailer of natural and organic foods and America's first national "Certified Organic" grocer. The Company was formed in 1980 and is based in Austin, Texas. Whole Foods' Company mission is to promote the vitality and well-being of all individuals by supplying the highest quality, most wholesome foods available.


Whole Foods is the largest retailer of natural and organic foods in the U.S. and the 11 Th largest food retailer overall based on 2011 sales rankings from Progressive Grocer. As of September 2012, Whole Foods operated 335 stores in the United States, Canada, and the United Kingdom. .


Limoneira will be supporting the Whole Foods Program with Unleash The Power Of Lemons Point Of Sale Material and instore signage reflecting our heritage as grower, harvester and packer.
(GPS) Global Positioning System Mechanical Planting Technology Yields Benefits for Limoneira's Northern Farming Operations


Efficiency, productivity and sustainability are key components in global farming production and Limoneira spends considerable time, energy and resource to ensure state-of-the-art agricultural practices. For example, GPS guided mechanical planting technology is employed in our farming operations. There are many benefits to this technology:


Perfect Plant / Row Alignment allows for the mechanization of weeding, pruning, and harvesting


Tree / Branch Development - Exact distance between each tree means that branch development is uniform, allowing consistent yield for each tree. If trees are not planted exactly the same distance apart, branches of trees can cross, causing alternation of yield with some trees producing larger amounts of branches, but less fruit. This results in lower yields.


Less Damage to Plants - Planting mechanically guarantees less damage to plants, which means a lower percentage of losses during the plantation establishment.


Superior Root Development - When planting is mechanically GPS guided, the machine opens a deep ditch in the soil, under the exact place where the plant will be planted. This allows a larger development of the roots as they find the earth broken, also allowing faster growth rates and better plant nutrition, hence an earlier and larger harvest.


Higher Planting Speed - Higher speed in planting allows plantation establishment and harvesting to be completed sooner, resulting in earlier yields.

Limoneira Winner's Block   


This month our lucky winner is Cheryl Sternman of San Jose, California. As our monthly winner, Cheryl has won a Limoneira Orchard Fresh or Lifestlyes Gift.


Congratulations Cheryl!!!   


For your chance to win, make sure you're on our mailing list to be entered into our monthly drawing. To join click here or visit our website at www.Limoneira.com    


Be sure to check out our other contests and drawings for additional changes to win prizes.