- All Things August
The ringing of the NASDAQ bell on Wall Street on
Wednesday, August 4th, signifies Limoneira's next new phase. Like
our founding fathers who pioneered a new age for us in the late
nineteenth century, we prospect for tomorrow's success. With rich
agricultural and real estate assets, and clean energy investments,
we are excited to share our story with those who have yet to know
Speaking of stories, we were very fortunate to host Gayle Anderson
from KTLA Los Angeles recently. She toured Limoneira Ranch as a
part of her "one tank trip" series www.ktla.com/news/traffic/onetanktrips/. It
was a full day; including an al fresco lunch at our orchard dining
site, a tour of our solar and demonstration orchards, a bocce ball
game, and a trip though the packinghouse.
On July 30th and 31st, The Citrus Balloon Classic's third annual
event brought thousands out for this truly unique spectacle.
Glowing balloons, a variety of music, delicious food, and
activities framed by the natural beauty of Santa Paula's mountains,
and acres of green at the Santa Paula East Area I soccer field,
were all part of the magical experience. Rat-a-tat-tat! Put the next great
event on your radar. Be sure to mark your calendar for "Moonlight
at the Ranch IV: The Roaring Twenties" on September 18th. Tickets
are going fast to this always sold-out, swanky event.
The Limoneira Team
Limoneira Announces New Direct
Marketing and Selling Strategy for Its Lemon
- New Direct Strategy Positions
Company to Capitalize on Expanding Global Agribusiness
- Expected to Improve Operating
Efficiencies with New Vertically Integrated Business
On August 3, 2010, Limoneira Company announced its
strategic decision to increase its brand exposure in agribusiness
by marketing and selling its lemons directly to foodservice,
wholesale and retail customers globally. Beginning November 1,
2010, the Company will add its commercial lemons to its existing
specialty lemon sales completing the chain of tree to customer with
a new marketing and selling strategy.
"We believe the decision to market and sell our commercial lemons
directly to our customers around the world will enable us to
improve efficiencies throughout our distribution channels,
resulting in the highest quality and service possible for our
customers," commented Harold Edwards, President and Chief Executive
Officer. "We believe that our direct sales and marketing will
bring greater operational efficiency to our supply efforts which we
believe will equate to greater shareholder value."
"Beginning this November, we will market and sell our lemons
directly to our foodservice, retail, wholesale, broker, import and
export customers around the world. This will enable us to be closer
to our customers in order to better respond to their needs and
wants through direct service - from our trees to their docks. It
is no secret that Limoneira has been growing beautiful lemons for
over 117 years and our Limoneira lemon brands (Santa� and Paula�
for example) are well known in the global marketplace from Toyko to
Hong Kong to New York City."
With over 18 lemon brands owned by Limoneira and the Company's
history of growing the highest quality lemons for over a century,
Limoneira is well known in the industry, and we look forward to
capitalizing on our leading position and expanding our brand
recognition for many years to come.
Instruction. Agriculture for the future
California is the world's fifth
largest supplier of food and agriculture commodities, and
agriculture accounts for just slightly over 2% of California's
$1.85 trillion gross state product. According to the California
Department of Food and Agriculture, "California agriculture is
nearly a $36.6 billion dollar industry that generates $100 billion
in related economic activity," making it more than twice the size
of any other state's agriculture industry.
Henry Gonzales, Ventura County's Agricultural Commissioner,
recently released the 2009 Ventura County Agriculture Report. The
estimated gross value of Ventura County agriculture for calendar
year 2009 was $1.6 billion, an increase of 0.7% from 2008.
Limoneira is a major provider of Ventura County agricultural
products with the production of lemons, avocados and specialty
citrus. We also lease land for strawberry, raspberry, celery, and
is vital for the
future of California agriculture. The California Department of
Education, the Superintendent of Public Instruction, and the State
Board of Education have strongly supported a comprehensive program
of instruction in agriculture that integrates technical agriculture
with strong academic foundations in core subjects. Limoneira is a
supporter of local FFA programs and in an earlier edition of this
newsletter, we described our partnership with the Ventura County
Conservation District called "Home
Grown-The Importance of Agriculture in Ventura County,"
where students learn about nutrition, energy and food production.
In addition to this program, we offer sustainability and
agriculture tours for all school fieldtrips. If you are a parent
or teacher who would like to arrange a school fieldtrip, please
call 866-321 8222 or email firstname.lastname@example.org.
Agriculture education can be fun. With Limoneira Lifestyle's Children's Grow Your Own Garden
you can let your child get a jump start on gardening
success with this fun, educational and "sustainable" kit. Each
garden kit contains one pack of Lemon Mint Seeds, Lemon Basil
Seeds, 2 small eco-friendly biodegradable pots, garden gloves,
Agromin soil, small garden shovel, garden rake, garden trowel, and
a kid's educational activity book. Children will love watching
their own herbs spring to life with this easy- to-plant-and-grow
For More Information visit our website and for an introductory
discount coupon click here
Limoneira is one of the largest growers of lemons
in the United States with approximately 1,839 acres planted
throughout Ventura County, on the Central Coast and Tulare County
in the San Joaquin Valley in Central California. California's
lemon growing area stretches from the Coachella Valley to Fresno
and Monterey County. Over fifty varieties of lemons exist with
Lisbon, Eureka, and Genoa being the predominant varieties marketed
on a worldwide basis. California grown lemons are available 12
months of the year, with peak production periods occurring from
January through August. Approximately 92% of our lemon plantings
are Lisbon and Eureka varieties, and approximately 8% are other
With an average annual production of approximately 750,000 tons of
lemons, California accounts for approximately 87% of the United
States lemon crop, with Arizona producing the vast majority of the
rest. 50-70% of the United States lemon crop is utilized in the
fresh market, with the remainder being shipped to the processed
market for products such as juice, oils, and essences.
Limoneira has been providing
lemons to satisfy world palettes for 117 years
relationships within the food service and retail sectors ensure
that we are able to satisfy global demand with high quality
Limoneira lemons anyplace, anytime.
|Limoneira's Northern Farming
Limoneira has been practicing the
tenets of sustainability since its inception. In the early days of
the Company's history, our founding fathers knew that to ensure
survival it was essential to carefully monitor the vital resources
necessary to produce a profitable crop. Diversification is just as
true today as it was in Limoneira's early days. Geography provides
one important component to our Company's diversification efforts.
Limoneira operates in three different locations in the Southwest
United States. Our northern-most operation is based in
Porterville, California, in the San Joaquin Valley and is comprised
of three ranches totaling 1,797 acres:
and Lemon Risotto
by: Alice Waters
1 pound asparagus spears
2 stalks of green garlic (or
Waters calls for 1 small yellow
1 1/2 cups Arborio rice
4-5 cups chicken broth
3 tablespoons butter
1/2 cup dry white wine
Chervil or Parsley
is thoroughly infused with the flavor of whatever broth you use.
Try a homemade broth if you can - it makes all the
asparagus and trim off rough ends. Slice spears at a diagonal. Set
one lemon. Squeeze juice. Set aside zest and juice.
broth into sauce pan, heat, and maintain a low simmer.
slice green garlic. Or if you are using onion, finely
2 tablespoons butter over medium heat in a heavy-bottomed 2 1/2 - 3
1/2 quart sauce pan. Add garlic/onion and cook until soft, but not
browned. Then add Arborio and stir to coat the rice. Cook for a few
minutes until the rice becomes slightly translucent.
wine and lemon zest. Stir and cook for a few more minutes until the
wine is completely absorbed.
a ladle to add one cup of warmed broth to the risotto pan. Also add
salt (how much salt depends on how salty your broth is already).
Stir and bring mixture to a vigorous simmer. Don't let the rice
absorb all the broth. Waters suggests letting the rice "thicken"
with the broth, then to add another 1/2 cup. Continue to add 1/2
cup of broth at a time and stir rice frequently.
10 minutes after you first added broth, toss the asparagus into the
cooking rice. Continue to stir and add broth as before until the
rice is tender with a slight bite in the center.
risotto is just done, add 1/2 of the lemon juice, 1/2 cup grated
Parmesan, and 1 tablespoon butter. Stir vigorously to incorporate
ingredients, then let it rest for a minute or two. At this point
add more salt and/or lemon juice if necessary, and freshly ground
pepper to taste.
in a heaping mound and top with freshly chopped parsley or chervil.
Alice Louise Waters is an American
chef and co-owner of Chez Panisse, the original California cuisine
restaurant in Berkeley, California. A champion of locally grown and
fresh ingredients, she has been credited with creating and
developing California Cuisine and she has written or co-authored
several books on the subject, including the influential Chez
Panisse Cooking (written with chef Paul Bertolli). She is a
champion of fresh ingredients and is an advocate of Edible
Education to address childhood obesity.
|Santa Paula's Next New Community,
Santa Paula East Area I and East Area II update
As real estate markets slowly mend, plans have been
moving forward for Santa Paula East Area I and II to become Santa
Paula's next new community. A Greenbelt Amendment Ordinance (GAO)
was finalized between Santa Paula and Fillmore on June 22nd, and
our entitlement partners have been shepherding the plans through
the LAFCO (Local Area Formation Commission) in order to meet the
scheduled November LAFCO hearing. Concurrently, our entitlement
partners have selected a team of consultants to complete a lot
study of the proposed East Area I, phase I, Tentative Tract Map.
Factors such as Limoneira's design standards and the accommodation
of a variety of product types are a part of this analysis.
As mentioned in the April edition of the Limoneira Corporate News,
East Area II plans are also moving through the entitlement process.
This parcel of 25 prime commercial acres adjacent to heavily
traveled State Highway 126, linking US Highway 101 at Ventura to
Interstate 5 at Santa Clarita/Valencia, will be the ideal
complement for new workers and residents in Santa Paula East Area
I. Our entitlement partners are speaking with companies about the
opportunity of locating in this new commercial development.
While trying not to have too many preconceived notions, we believe
that new residents of Santa Paula East Area I will come from
existing Santa Paula homeowners (either trading up or down to new
larger or smaller residences), and renters, as well as those not
currently living in Santa Paula. We are surveying individuals and
families to determine their preferences within this new community
(architectural styles, price points, product types, etc). If you
would like to complete a survey, please click here
. Each person
completing a survey will have a chance to enter into a drawing to
receive a year's worth of Limoneira Orchard Fresh gift
This month our lucky winner is
Roger Tabaranza of Valencia, California. As our monthly winner,
Roger has won a year's supply of Limoneira Orchard Fresh or
Lifestyles Gifts and will be receiving one a month for twelve
months.The first gift basket Roger will be receiving is our Orchard Fresh Citrus Cooler
In this gift pack we included our Limoneira prized Meyer
and premuim lemons and paired them with Persian limes. Next, we
mixed in gourmet drink recipes from some of today's hottest
bartenders. Finally, our cocktail swizzle sticks and drink
umbrellas are included to garnish these thirst quenching
For your chance to win, make sure you're on our mailing list to be
entered into our monthly drawing. To join click here
visit our website at www.Limoneira.com
Be sure to check out our other contests and drawings for additional
chances to win prizes.