Sherrills Ford, NC (March 7, 2013) - After a stellar run in the final race of the 2012 NASCAR K&N Pro Series, Jesse Little readies to make a run at this year's championship and Rookie of the Year honors behind the wheel of his No. 97 NASCAR Technical Institute Chevrolet fielded by Coulter Motorsports and led by crew chief Kris Bowen. The season gets underway on March 16 at Bristol Motor Speedway.
Leading a majority of the second-half of the 2012 finale, Little demonstrated the skills needed to run with the top teams in the series, he noted.
"Finishing out the season last year like we did shows the (fellow) teams that we can be competitive this year and they'll know we can contend each weekend."
Building off his relationship with Bowen for an entire season will be key to the goals set forth by the team, Little added.
"The communication between the driver and crew chief is key. I feel it is very important and is a necessary part of being competitive as a team. Kris and myself have spent more time building our relationship (during the off season) and our trust in one another. I think only good things can come from that this season."
Little will get his racing groove in full swing on March 10 with a start in the NASCAR Whelen All-American Series event at Hickory Speedway behind the wheel of his TLR Chevrolet late model. The start will benefit the mental and physical preparation needed for the demands of Bristol, according to Little.
"Anytime I can jump in a good quality race car I feel it's beneficial to our overall goal for a season. I'm able to get back in the zone and focus on the objective ahead (in the NASCAR K&N Pro Series Bristol 125)."
Having current and new sponsorship onboard for the run towards the championship is another key to that success, Little said.
"It's very encouraging for our team to have our previous sponsors jump back onboard for another year and it's even better when we've been strong enough to attract new sponsors that would like our team to represent them this season. I'm thrilled to have the NASCAR Technical Institute and Performance Friction Brakes on the car for 2013. They're a great addition to the team we're looking forward to building our new relationships to our goals for the season."
Fans can follow Little's progress throughout the 2013 NASCAR K&N Pro Series season by logging onto jesselittle.com, following Jesse Little Racing on Facebook or on Twitter @jesselittle97.
Keep up to date with Coulter Motorsports at coultermotorsports.com on Twitter @CoulterMtrsprts or via the team's Coulter Motorsports Facebook page.