BIA/Kelsey's Media Ad View reports provide a detailed picture by advertiser category of trends and competitive market intelligence across the entire local advertising spectrum.
The new 2012 reports are now available for sale for every local market, offering even more valuable data and competitive intelligence than ever before.
"Our approach to Media Ad View this year was to analyze and report it from every possible angle to help ad managers better understand where the money is flowing in both the national and local markets. Our online breakout will be particularly important for understanding the competitiveness and pricing of online advertising." - Mark Fratrik, VP and Chief Economist, BIA/Kelsey
Covering 12 media and 12 ad categories, the reports provide a detailed picture of the spending in each market on 94 business categories, such as automotive, education, financial/insurance, general services (i.e., legal, accounting, design), government/political/religion, health care, leisure/recreation, media, real estate, restaurants, retail and technology/telecommunications.
The reports provide a comprehensive review of online spending for ad categories to reveal the actual dollars being spent. Use this report to learn the ultimate spending from keywords for different advertiser categories.
For more information, visit our website and download a sample report. And don't forget to join Mark and his colleagues, Matt Booth and Steve Passwaiter, for the free webinar next week in which we'll take a closer look at this year's Media Ad View revenue research, forecast, trends and methodology.