Local Ad Spending to Exceed $150B by 2016
Where Will These Billions Be Spent?
Upcoming Webinar Will Offer Answers
Tracking Competition, Online Dollars and Share Shifts for Local Advertising Revenues in Every Market
Date: Wednesday, May 23
Time: 2 p.m. Eastern / 11 a.m. Pacific


Just released today... 
BIA/Kelsey's 2012 Media Ad View reports indicate local advertising spending will grow from $132 billion in 2011 to more than $150 billion in 2016, representing a compound annual growth rate of 2.6 percent. Within those numbers, mobile and online will account for the largest increase in local ad spending, rising from $11.1 billion in 2011 to $21.8 billion in 2016 (CAGR: 14.4 percent).


What does this mean for your media business? What media segments and business categories are accelerating or declining in your local market? How competitive is pricing for online spending?

MAV Online 2012 Join us for a webinar where we'll preview our 2012 local market ad revenue forecast, Media Ad View, which monitors market-by-market advertising spending by medium for the most recent year and five years out, for every local market.


From this forecast, we'll share details from different markets around the country, examining where there is growth and decline (see recent press release that reviews mobile activity in different markets).


We'll also review our new analysis around online spending distribution and the vital intelligence it offers around how advertisers are spending their money across local search, video, classifieds/verticals and other displays.


BIA/Kelsey Speakers:

Mark Fratrik, VP and Chief Economist

Matt Booth, CSO and Program Director, Interactive Local Media

Steve Passwaiter, VP Business Development


Even if you can't attend, register to receive a link to a recording of the webinar and a special purchase promotion.

Media Ad View Breaks It All Down for Your Local Market

Media Ad View BIA/Kelsey's Media Ad View reports provide a detailed picture by advertiser category of trends and competitive market intelligence across the entire local advertising spectrum. 


The new 2012 reports are now available for sale for every local market, offering even more valuable data and competitive intelligence than ever before.


"Our approach to Media Ad View this year was to analyze and report it from every possible angle to help ad managers better understand where the money is flowing in both the national and local markets. Our online breakout will be particularly important for understanding the competitiveness and pricing of online advertising." - Mark Fratrik, VP and Chief Economist, BIA/Kelsey 


Covering 12 media and 12 ad categories, the reports provide a detailed picture of the spending in each market on 94 business categories, such as automotive, education, financial/insurance, general services (i.e., legal, accounting, design), government/political/religion, health care, leisure/recreation, media, real estate, restaurants, retail and technology/telecommunications.


The reports provide a comprehensive review of online spending for ad categories to reveal the actual dollars being spent. Use this report to learn the ultimate spending from keywords for different advertiser categories.


For more information, visit our website  and download a sample report. And don't forget to join Mark and his colleagues, Matt Booth and Steve Passwaiter, for the free webinar next week in which we'll take a closer look at this year's Media Ad View revenue research, forecast, trends and methodology. 

Like us on FacebookFollow us on TwitterView our profile on LinkedInVisit our blog

15120 Enterprise Court
Chantilly, Virginia 20151