Luxury Consumption Index (LCI) Reliably Predicts Shifts in the GDP, U.S. Economy

Unity Marketing's proprietary LCI provides valuable forward-looking intelligence for marketers and investors 

Register today for webinar Thursday June 7 @ noon to review latest LCI and what it predicts for the luxury market through year-end 2012 
 

June 5, 2012 Stevens, PA -- As an investor, marketer, or business decision-maker, your personal and company fiscal health depends on knowing how the U.S. economy will behave in the quarters to come.  If this describes you, Unity Marketing's proprietary Luxury Consumption Index (LCI) is the tool you need to predict changes in the luxury consumer market, as well as the overall U.S. economy and GDP. 

Unity Marketing's most recent survey among 1,300 luxury consumers finds a gap between their planned purchases vs. actual purchasing which is reflected in this quarter's LCI, to be announced on May 24 in a webinar at noon e.d.t.

Pam Danziger, president of Unity Marketing and author of the new book, Putting the Luxe Back in Luxury, says, "We foresee more cautious consumer spending into the Christmas season and beginning of 2013.  Retailers and marketers will have to be more strategic and aggressive to generate growth in their businesses.  With little organic growth expected, marketers are going to have to grab share from their competitors.  And more of that competition for the spending power of affluent shoppers is going to come from mass and premium brands that offer high quality and good value for an affordable price."   

"Unity Marketing continues to track uncertainty among affluent consumers when it comes to their feelings of confidence in their personal financial status and how that translates into spending on luxury or high-end purchases.  They are reluctant to commit to significantly increased levels of spending on luxury over the next twelve months," explains Danziger.  "Further, they are conflicted about their short term financial situation, with 55 percent of those surveyed saying they think their financial status over the next three months will remain the same, neither rising nor falling in the short term."   

As for the next quarter's GDP, Tom Bodenberg, Unity Marketing's economist, predicts the overall economy will be flat next quarter.  "Based upon historic analysis of the LCI as leading indicator of the economy overall, we expect to see a decline of about 3/100ths of one percent.  This will be due to the gap predicated in luxury consumers' planned vs. actual purchasing, as affluent consumers serve as opinion leaders for consumer behavior as a whole." 

Take Action>> Learn What the LCI Predicts for the Upcoming Months in the Luxury Market

Attend webinar on Thursday June 7, 2012 noon e.d.t.