8 Tips for Writing a Great Press Release
Senior partner and owner of Phoenix Affiliates Business Intermediaries
Press releases are an essential element of any public relations strategy. These short, compelling documents detail product releases, event announcements and other newsworthy items a company produces.
A great press release does more than keep the media and the industry-at-large informed of your company's recent developments. They are meant to pique the interest of journalists, who may seek to cover the topic further. Crafting a great press release is often the first step in securing an interview or being featured in your local media-and thus, more visibility and new customers.